James Hurman is author of the Case for Creativity, the Creative Effectiveness Code and Future Demand. James is an award-winning planning director, 2013 named the world’s #1 strategic planner. In 2014 James founded Previously Unavailable where he uses insightful strategic thinking to create products and brands that become sustainably successful. In this episode James talks about the importance of asking really interesting questions, digging into insights to create new brands and products, understanding and sensing timing as it relates to cultural moments, grappling with AI tools, making the Case for Creativity and why award winning work actually matters and the importance for start ups, VCs and boards to think about brand building to create Future Demand and so much more. Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing

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