S2. Ep 7: Andy Nairn "The art and science of luck"

Andy Nairn is one of the world's most respected and awarded brand strategists and one of the founders of Lucky Generals, one of the most highly regarded creative agencies. In 2021, Campaign named Andy the top brand strategist in the UK, for the 3rd time in a row and he has won 24 IPA Effectiveness Awards. Andy is also author of the best selling book Go Luck Yourself.  Andy discusses working on campaigns including Hovis's 'Go On Lad', Paddy Power's homophobia-fighting Rainbow Laces and sipping Yorkshire Tea with Sean Bean. In this episode, you will also hear Andy talk about his passion for extreme simplicity, the concept of commercial creativity, how smaller budgets can force you to be more creative and how he practices being lucky every day. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on www.thatswhaticallmarketing.com, twitter @thats_marketing insta @thatswhaticallmarketing 

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