Tourism Marketing Mastery
This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.
Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency.
From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
Latest episodes
Feb 13, 2021 • 1h
64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes
In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Feb 3, 2021 • 1h 1min
63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make
In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
If you have a question for Erik, or would like to be featured on the show, contact him at info@tourismmanagementacademy.com
Jan 27, 2021 • 1h 13min
62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music.
We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
To get in contact with Mitch, email him at mitch@thetripschool.com
To ask Erik a question or if you have a story you'd like to share on the podcast, email info@tourismmanagementacademy.com
Nov 11, 2020 • 20min
61. Building a Storybrand - Clarifying your message so guests will listen
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email info@tourismmanangementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Oct 19, 2020 • 19min
60. A new model for tour companies that is working during the pandemic
Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at Info@tourismmanagementacademy.com
Oct 6, 2020 • 28min
59. The future of tourism marketing in 2021 - 3 major trends to help your business grow
I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, email info@tourismmanagementacademy.com
Sep 28, 2020 • 16min
58. These 3 questions will turn you into a leader
In this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Sep 15, 2020 • 26min
57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad
In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to info@tourismmanangementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Sep 8, 2020 • 26min
56. This 90 Yr old formula works for writing headlines that convert to bookings
When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a piece of knowledge I found in a book written in the 1930’s that works just as well now as it did back then. To get in touch with me, you can email info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Aug 25, 2020 • 55min
55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you.
In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically over the last 3 years and what he’s building for other tour businesses now. The link to his new site where he is stacking the deck with value to fellow tourism operators is http://travelassociation.org
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
