Tourism Marketing Mastery

Over the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck on their resources while yielding little to no results.In this episode I’ll share the 3 assumptions and then share the 3 things operators should focus on instead which cost virtually nothing, but have a far greater impact on your ability to get bookings.

Dive into strategies for writing persuasive ads aimed at attracting high-income guests in today’s shifting travel market. Discover the importance of personalized messaging and understanding your audience’s desires. Learn how to reshape your advertising approach to target affluent travelers, adapting to new economic realities. Gain insights on effective copywriting techniques and revisit foundational concepts to enhance your marketing efforts. It's all about leveling up your guest demographics to ensure business sustainability!

I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest. Sounds too good to be true? I thought so too.But it’s working.Questions for the podcast? Send them to me at ehatterscheidt@gmail.com

Discover the top marketing books that can transform tourism businesses, categorized into branding, lead generation, and more. Explore effective online advertising strategies while understanding the power of word of mouth marketing. Learn how to enhance guest experiences and the importance of treating every business action as marketable. The discussion also emphasizes personal accountability in business, inspired by principles from 'Extreme Ownership'. Dive into insightful literature that drives real results in the tourism industry!

Discover the art of crafting 'holy crap' offers that wow potential clients in tourism marketing. Explore a luxury vacation package that surprised everyone with its unexpected success, despite a hefty price tag. Learn how strategic pricing can significantly boost sales by creating appealing price anchors. Plus, hear about a $1,000 gold leaf pie experience that added prestige to a guest's stay. Join the conversation on transforming your marketing strategies with high-value, unique offerings that resonate with your ideal clientele.

Discounting can hurt your tourism business. Instead, discover the 'cheesecake strategy' which emphasizes high-value offers for guests. Learn from a restaurant's success in enhancing satisfaction without sacrificing profit. This approach promises a more effective marketing tactic that keeps your margins healthy while keeping customers happy.

Delve into dynamic pricing strategies essential for tourism businesses as 2024 approaches. Discover the importance of adjusting prices regularly to counteract inflation. Explore tailored approaches for accommodations and tours, ensuring you maintain profitability while providing excellent customer value. Get practical tips that empower your pricing decisions to enhance your business's success.

Learn about ten significant marketing mistakes that can derail a team's success. The importance of clear branding and strategic hiring choices is emphasized. Dive into the challenges of committee-driven decisions and why strong leadership is crucial. Discover how unclear responsibilities can lead to ineffective campaigns. Unique offers and well-defined service purposes are highlighted as key components for attracting clients effectively.

A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

Feeling overwhelmed by marketing complexities? Discover how one guiding question can transform your strategies. Learn from examples like a successful rowing team and a savvy airline executive. Emphasizing empowerment, this discussion shows how making customer-centric decisions leads to loyalty and profit.