The Marketing Companion
Mark Schaefer
The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."
Episodes
Mentioned books
May 11, 2019 • 38min
Marketing research out of reach?
The number of consumers refusing to participate in research has quadrupled since 1990, imperiling some marketing efforts. Mark and Brooke look at the problem, ding Instagram on a weird strategy, and agree with Amazon's tough stance on employee productivity. They also sing.
Apr 28, 2019 • 37min
Can values-based marketing go too far?
Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate ASMR live, look at the retail apocalypse and show why Dell CCO Karen Quintos is a great marketing leader.
Apr 14, 2019 • 31min
what is the future of social media?
Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for marketers ready to place their bet. The show also looks at the economics of live events and the hottest (secret!) chat app for teens
Mar 31, 2019 • 33min
A rant: social media lemmings
Hosts Mark Schaefer and Brooke Sellas cover highlights from Social Media Marketing World and Mark points out a lemming-like marketing trend. The show features BossMom Dana Malstaff and advice on monetizing a Facebook Group, plus using social for government surveillance.
Mar 25, 2019 • 20min
Rebellion Papers: Word of mouth marketing
Ted Wright is a word of mouth marketing pioneer. On this final episode of the Rebellion Papers, Ted discusses why the world's oldest marketing idea has never been more important or relevant in the post-loyalty era.
Mar 20, 2019 • 35min
Is it time to break-up the Facebook Monopoly?
A new co-host is welcomed onto the Marketing Companion to discuss the growing concern over digital monopolies. This has become a political issue in the U.S. that extends beyond party lines. Is the Facebook franchise doomed? The hosts also discuss a new book by Brian Solis and digital burn-out.
Mar 17, 2019 • 26min
Saying goodbye to Tom
In this special episode, Mark Schaefer says farewell to Tom Webster as the long-time co-host of The Marketing Companion and announces plans for a re-boot of the podcast.
Mar 10, 2019 • 13min
Rebellion Papers: Advertising without the ads
In this limited edition series, Mark Schaefer introduces the innovative marketers featured in his book "Marketing Rebellion." Marc Simons is one of the founders of Giant Spoon, a path-finding agency creating fun and immersive customer experiences. He's leading the way with this controversial new marketing approach.
Mar 4, 2019 • 36min
A deep dive on social media realities
In this show, Mark and Tom look at some eye-popping new data covering the social media landscape. For an up-to-the-minute glimpse of the social web, you won't want to miss this show!
Feb 24, 2019 • 11min
Rebellion Papers: Reimagining marketing in human terms
In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest problem in our field is the over-use of technology and automation. Marketing icon Philip Kotler urges marketers to adopt a more human-centric approach that emphasizes emotion and experiences.
