The Marketing Companion
The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”
Latest episodes
Mar 31, 2019 • 33min
A rant: social media lemmings
Hosts Mark Schaefer and Brooke Sellas cover highlights from Social Media Marketing World and Mark points out a lemming-like marketing trend. The show features BossMom Dana Malstaff and advice on monetizing a Facebook Group, plus using social for government surveillance.
Mar 25, 2019 • 20min
Rebellion Papers: Word of mouth marketing
Ted Wright is a word of mouth marketing pioneer. On this final episode of the Rebellion Papers, Ted discusses why the world's oldest marketing idea has never been more important or relevant in the post-loyalty era.
Mar 20, 2019 • 35min
Is it time to break-up the Facebook Monopoly?
A new co-host is welcomed onto the Marketing Companion to discuss the growing concern over digital monopolies. This has become a political issue in the U.S. that extends beyond party lines. Is the Facebook franchise doomed? The hosts also discuss a new book by Brian Solis and digital burn-out.
Mar 17, 2019 • 26min
Saying goodbye to Tom
In this special episode, Mark Schaefer says farewell to Tom Webster as the long-time co-host of The Marketing Companion and announces plans for a re-boot of the podcast.
Mar 10, 2019 • 13min
Rebellion Papers: Advertising without the ads
In this limited edition series, Mark Schaefer introduces the innovative marketers featured in his book "Marketing Rebellion." Marc Simons is one of the founders of Giant Spoon, a path-finding agency creating fun and immersive customer experiences. He's leading the way with this controversial new marketing approach.
Mar 4, 2019 • 36min
A deep dive on social media realities
In this show, Mark and Tom look at some eye-popping new data covering the social media landscape. For an up-to-the-minute glimpse of the social web, you won't want to miss this show!
Feb 24, 2019 • 11min
Rebellion Papers: Reimagining marketing in human terms
In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest problem in our field is the over-use of technology and automation. Marketing icon Philip Kotler urges marketers to adopt a more human-centric approach that emphasizes emotion and experiences.
Feb 17, 2019 • 33min
The most valuable marketing skills
Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social media influencer, and the myth of employee advocacy.
Feb 10, 2019 • 13min
Rebellion Papers: Co-creating the customer journey
In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Megan Conley is a ground-breaking agency founder who insists that tomorrow's customer journeys will be co-created with the involvement of our customers.
Feb 3, 2019 • 31min
The unintended consequences of tech
Too many times companies are saying "whoops" after introducing new ideas. Testing new ideas becomes complicated when the sample size has to be large and consumers don't want to be treated like lab rats. Mark Schaefer and Tom Webster unpack this vital issue. They also discuss the opportunity to turn Marketing Companion into a television series. Intro music credits: Heartwarming by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100207 Artist: http://incompetech.com/
