The Marketing Companion
Mark Schaefer
The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."
Episodes
Mentioned books
Dec 9, 2019 • 33min
Podcasts and one-way friendships
Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet.
Nov 25, 2019 • 36min
Why are marketing jobs disappearing?
Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaefer and Brooke Sellas explore this vital topic and also explain why "anxiety" is the hottest social media trend.
Nov 11, 2019 • 43min
The Fake News Episode
Mark and Brooke dissect some heavy issues surrounding the legal, ethical, and political issues surrounding social media news, ads and fact-checking. Practically, what can be done? The hosts also explode the "OK Boomer" craze, marketing leadership imperatives, and the 10 words that absolutely indicate fake news.
Oct 28, 2019 • 36min
What will replace Facebook?
A few years ago, Mark Schaefer predicted that "Facebook would be the next Facebook," explaining that the company had the engineering, technical, and financial resources to build or buy their way into the next phase of social networking. Is that still the case? Brooke and Mark also examine developments at Amazon and an "office-less" office.
Oct 21, 2019 • 8min
LESSONS Bonus: How to give your first big speech
In this final bonus episode, Mark Schaefer gives away another free chapter from his book LESSONS: Essays to help you embrace the chaos. In this installment, he provides his best tricks to help you get ready for an important presentation.
Oct 13, 2019 • 40min
Key takeaways on the future of marketing
Host Mark Schaefer hosted a marketing retreat dedicated to exploring the future of marketing. Mark and Brooke report on some of the key takeaways from this exciting gathering of business thought leaders.
Oct 6, 2019 • 9min
LESSONS Bonus: The one word that changed my life
In this exclusive bonus chapter from Mark Schaefer's book LESSONS, he tells a story about one his great mentors changed his life with a single word!
Sep 29, 2019 • 35min
To survive a digital onslaught, add emotion
Many businesses are being disrupted by new digital entrants. Perhaps the only way to fight back is to add emotion. Mark and Brooke look at a new retailing case study, the end of likes, and a new marketing platform from Amazon.
Sep 23, 2019 • 13min
LESSONS Bonus: Essential lessons from Peter Drucker
In this free audio chapter of Mark Schaefer's book LESSONS, Mark provides you exclusive insight from studying under management and marketing legend Peter Drucker
Sep 15, 2019 • 43min
How do you stay relevant?
In this episode, Mark and Brooke discuss the vital topic of staying relevant in a fast-changing world. There are some surprising insights here as they tackle strategies on trends, skills, technology and even the impact of your personal appearance.
