The Marketing Companion cover image

The Marketing Companion

Podcasts and one-way friendships

Dec 9, 2019
33:08

Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet.

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