The Marketing Companion
Mark Schaefer
The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”
Episodes
Mentioned books
Dec 9, 2018 • 39min
Why sentiment analysis is unreliable
In this episode, Mark and Tom dissect research indicating severe reliability problems with popular sentiment analysis algorithms. They also discuss re-branding strategy in the news, new evidence of mis-trust in corporate brands and Alexa's growing dominance.
Nov 26, 2018 • 37min
Three trends pointing to marketing change ahead
Mark and Tom talk about why Microsoft's president is calling for immediate legislation on some new technology, why ad agencies are losing business to consulting firms and why "the show" may be the most important consideration to your marketing plan. It all points to changes on the marketing landscape.
Nov 9, 2018 • 34min
The AI marketing impact
Marketers have too little time and too much data. Why isn't AI making a positive impact on data analysis yet? How will new opportunities with smart speakers integrate with AI and what does the artificial intelligence revolution mean for business education? Nipsey makes a surprise appearance to show off new human-like qualities.
Oct 28, 2018 • 37min
The economics of professionalism
Hosts Mark Schaefer and Tom Webster explain how a strong economy impacts professional behavior, why streaming television is heading for a fall-out and how Facebook's first entry into hardware tips the creepy scale
Oct 14, 2018 • 39min
Realities of the Entrepreneurial Journey
Host Mark Schaefer reflects on lesson learned in his ten years as an entrepreneur, and Tom Webster dissects why there are no new social media channels emerging.
Oct 1, 2018 • 44min
The Triumph of Medium
Mark and Tom explain why you should be excited by the promise of Medium, nervous about the WSJ coverage of internal Google politics, and applauding an insurance company for doing something crazy cool.
Sep 16, 2018 • 39min
Who rules the internet?
Hosts Mark Schaefer and Tom Webster tackle three huge topics: New regulations trying to get internet companies to conform globally to one country's standards, political stands in the marketing mix, and Apple's third act. Also, there is a surprise performance from Nipsey the smart speaker.
Sep 2, 2018 • 43min
Marketing lessons from KISS, Paula Abdul and an actor we don't remember
In this episode Mark and Tom talk about some of their favorite marketing stories and lessons on the marketing genius of KISS, why intrapreneurship won't work, and how singer Tom Jones is a master networker.
Aug 19, 2018 • 31min
Hidden opportunities for launching successful new podcasts
In this episode, Mark and Tom review new research that points to vast opportunities in the podcast world. This show goes deep into podcasting reality and unearths data-driven insights all podcasters need to consider to develop and grow their shows.
Aug 6, 2018 • 36min
Emotional connection and the modern brand
Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on Facebook, and a revolution at LinkedIn. They also vanquish Mercury Retrograde.
