The Marketing Companion
Mark Schaefer
The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”
Episodes
Mentioned books
Feb 14, 2021 • 37min
Unlocking business momentum
Mark and Brooke dive into the secrets of personal and marketing momentum and explain how a poor boy growing up in the slums of Philadelphia a century ago changed our view of the world forever.
Feb 1, 2021 • 38min
Content marketing pressure
In this episode, Mark and Brooke use examples from YouTube and streaming TV to show how the pressure on content marketing is becoming relentless. This episode also features exclusive content from Martin Lindstrom and lessons from Mark's first sabbatical.
Jan 17, 2021 • 32min
Can the internet unite people?
The new episode kicks off with Mark answering this question: "Can the internet be used to unite people?" and then the hosts cover some non-obvious trends emerging from the pandemic era.
Jan 3, 2021 • 39min
The Most Human Podcast
In this unique episode, Mark and Brooke talk about the personal impact of 2020 on their lives, their most valuable lessons from a year gone wrong, and their hope for 2021.
Dec 20, 2020 • 35min
Free content? A rant
On this episode, Mark rants about the destructive social media monetization model. Mark and Brooke also dissect the exploding world of online mental health and the fastest-growing job title in the land!
Dec 6, 2020 • 35min
The marketer is an artist
The new show features interesting takes on media and soccer, an amazing pandemic pivot from a luxury brand, deer in compromising positions, and a discussion of the marketer as an artist.
Nov 22, 2020 • 35min
Title: Virtual human influencers
Non-human, AI-generated influencers are now generating millions for their paid sponsors. They don't get sick, they don't complain and they are a significant marketing mega-trend.
Nov 9, 2020 • 39min
Synthetic content is coming
Fake news is just the beginning. New technology will allow anyone to create Hollywood-quality effects and replicate humans with uncanny accuracy. What are the implications for society, business and marketing?
Nov 2, 2020 • 9min
My shiny best self
In this special episode, Mark Schaefer discusses the stressful realities of the pandemic on his life and urges listeners to consider their historical narrative.
Oct 25, 2020 • 35min
Comfort marketing
As the pandemic wears on, new customer wants and needs provide opportunities for marketers. Mark and Brooke look at the big word for the next two years: COMFORT.
