The Marketing Companion

Mark and Brooke go toe-to-toe in an episode that covers Instagram fetishes, LinkedIn spam, Facebook boycotts, influencers united, and the reason everyone loves Mark Schaefer's feet.

Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.

Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.

Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributing to hate and polarization. The hosts also discuss the emerging importance of corporate communities and the post-pandemic normal.

Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark and Brooke look at some of the most exciting examples of how marketing and customer connection might be transformed.

Mark Schaefer returns to the show after recovering from COVID-19 and relates three lessons of his experience, including an unexpected insight with long-term implications for the world. Mark and Brooke reflect on the impact on their own businesses and how they are being inspired during this crisis.

Guest host Mathew Sweezey joins Brooke Sellas to talk about his new book, The Context Marketing Revolution. Together, we discuss the five context elements needed to create better customer experiences.

Guest host Katie Robbert joins Brooke Sellas to discuss how brave brands stay relevant in times of crisis, including advice from other top marketing experts, a note on advertising, and which tools are making work-from-home easier.

Mark and Brooke dissect important new research to find some surprising shifts in the use of social media, smart speakers, podcasting consumers. We reveal the identity of listener number one million!

Mark Schaefer shares his view of personal and business priorities in this time of extreme disruption and loss.