The Marketing Companion cover image

The Marketing Companion

Problems with purpose-driven marketing

Apr 25, 2021
38:12

The hottest topic in marketing is the new emphasis on purpose-driven marketing. Consumers are rapidly organizing and activating online. Is this something every company should adopt, and how do you even begin? Mark Schaefer offers tangible advice. Mark and Brooke also cover the new emoji king and an update on the state of digital ads.

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