
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.
Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.
But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.
Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today!
And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
Latest episodes

Apr 22, 2020 • 29min
The SEO Vault Episode: 17
-2020 SEO and GMB Predictions
-Diversification - Explore other Channels for your Agency
-Some bad news for Affiliate Site Owners and how to Survive in 2020
And much more!

Apr 22, 2020 • 37min
The SEO Vault Episode: 16
-Web20 Super Sale is going on with a lot of bonuses and Specials
-Proximity and Quality Reviews are going to play a major role in SERP
-Google Analytics bug
And much more!

Apr 22, 2020 • 43min
The SEO Vault Episode: 15
-Don't miss out on the launch of training on Local Client Takeover
-6 Months time frame to see ranking is not realistic!
-Google releases Hub for Top Trending Products
And much more!

Apr 22, 2020 • 1h 11min
The SEO Vault Episode 14
-Google BERT update may be a bug
-Google to revise guidelines for Pagination
-Disavowing links - Try to avoid them
And much more!

Apr 22, 2020 • 48min
The SEO Vault Episode: 13
-Google Confirms there is a GMB Update
-We already ignore links from spammy sites, no need to disavow them - John Mueller
-Rel-Canonical links - does Google count them and is there a benefit while doing syndication
And much more!

Apr 22, 2020 • 50min
The SEO Vault Episode: 12
- BrightLocal analyzed how 11,000 local businesses are generating traffic
- Black Friday Sales are happening now!
- Google maps dominating local search followed by Facebook and Yelp
And much more!

Apr 22, 2020 • 52min
The SEO Vault Episode: 11
-Tons of changes in SERP and Schema
-FAQ schema is playing big role in Local and National SERP Results
-Rumors about Google Update - Are those real?
And much more!

Apr 22, 2020 • 57min
The SEO Vault Episode: 10
-Over 250,000 GMB Listings on Local Viking and how to get in on the action!
-GMB Phone support gone
-Effective URL structure for a local site with single and multiple locations
And much more!

Apr 22, 2020 • 56min
The SEO Vault Episode: 9
-Link Velocity, E.A.T and BERT, Dwell Time and Engagement - Expert Opinions and what the test say
-Page Speed reports in Search Console
-Short business names showing in Google Maps
And much more!

Apr 22, 2020 • 54min
The SEO Vault Episode: 8
-Google BERT update
-Google testing new things in GMB and Organic search
-Some really great trainings on localclienttakeover.com recently release and absolutely FREE
And much more!