
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.
Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.
But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.
Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today!
And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
Latest episodes

Apr 22, 2020 • 1h 6min
The SEO Vault Episode: 7
-Video Timestamps in SERP's
-How google is getting smarter and smarter with the help of AI
-How to sell your GMB services and scale to agency level
And much more!

Apr 16, 2020 • 22min
The SEO Vault Episode: 5
-Michael built an entire Agency SEO Automation system where you can handle 40 - 50 clients from 1 dashboard
-Google Clarifies that new attributes for Sponsored and Guest Posts won't affect rankings
-Some awesome test results will be shared on tomorrows mastermind PLUS Chaz shares client on-boarding techniques, Mark shares Sales domination strategy along with Michael's automation agency system. Learn how these 3 combined will skyrocket your agency too!
And much more!
2:05 New link Attributes that Google has introduced won't affect the rankings - Google Replied
12:37 Google Provides New Information on the latest Video Structured Data Features
16:24 Some awesome test results will be released on the Mastermind
17:05 Michael's Agency Automation System allows 1 Person to handle up to 50 clients all from 1 dashboard (from sales, onboarding, fulfilment, follow-up calls and much more)

Apr 6, 2020 • 34min
The SEO Vault Episode: 4
-Domain Authority - Worth considering to determine the value of the link
-Chaz's Local tests conclude some really interesting results. Check them on the LCT group or roll into the GMB training course now.
-State of the Art GMB webby with tons of info live on Local Viking
And much more!
2:32 Domain Authority - Is it a metric to consider to determine the value of a link?
15:32 An interesting article by Ah refs co-founder on medium
20:33 GMB suspensions on regular basis may be because of new verification method rolling in
22:45 Chaz finished test results and the GMB course (What happened if you have a store front listing and you hide your address and become a service area business listing?)
27:55 State of the union GMB webby with tons of data will be live on Local Viking

Apr 6, 2020 • 57min
The SEO Vault Episode: 3
-Multi location websites - how to set them up properly and URL structure
-Google review stars drop by 14% - study by MOZ
-Google now allows webmasters to customize their Rich Snippet
And much more!
1:35 Multi Locations and How to Properly Set Them Up
11:29 Focusing on the Homepage
15:57 Suspension of One of The Multi-Location GMB's
25:29 Industry Reporting
39:39 Keyword Research
44:10 No Follow Links
46:08 Syndication

Apr 6, 2020 • 1h 2min
The SEO Vault Episode: 2
-Google testing new things in search
-Review of Schema
-Google time stamping and segmenting videos
And much more!
5:37 Review Schema
20:30 Google testing new things in SERP like emoji’s in the search result
31:45 Google time stamping videos and segmenting
LCT Q&A
41:15 What is your take on hiding/showing the address for GMB. Does it affect the ranking
45:30 If a GMB links back to site.com, after changing the URL to site.com/inner page will trigger the re-verification?
49:45 What is your take on verifying GMB using a Facebook Business Page and then get the link to the money site after the first 30 days are over?
57:55 GMB is newly verified. How old to wait to make sure that GMB is safe now?

Apr 6, 2020 • 40min
The SEO Vault Episode: 1
Join us live in The SEO Vault
This week we are talking about some major SEO updates...
GMB suspensions, algo updates, link attributes and agency opportunities...
You're not going to want to miss this value packed episode...