
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.
Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.
But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.
Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today!
And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
Latest episodes

Apr 22, 2020 • 1h 3min
The SEO Vault Episode: 27
- How is Coronavirus affecting SEO?
- Tons of changes in SERP & how machine learning is manipulating SERP
- GMB Photos & Videos Now Being Reviewed...
- Do You Need a Sitemap?
- 250 Million SERPs Analysed for No-Click Results...
And much more!

Apr 22, 2020 • 49min
The SEO Vault Episode: 26
-Niche Citations are Live at Web 20 Ranker - Order yours now!
-Michael shares his secret to getting 100% Free Content (Money Site Quality) and some other cool tests on our weekly newsletter!
-Insightful thoughts on a gradual decline in Rankings and guest posts penalty Myth
And much more!

Apr 22, 2020 • 46min
The SEO Vault Episode: 25
-New blog post on Web20Ranker about GMB February Update (Complete Guide and all the testing we conducted)
-Our Niche Citation Packages Launched on Web20Ranker with the biggest database
-Google is still using Page Rank metrics Internally
-Quality Raters Guidelines - how you can benefit by following them
And much more!

Apr 22, 2020 • 52min
The SEO Vault Episode: 24
-GMB Update and how to apply for reinstatement
-Chaz's Golden tips for lead gen site owners
-Video Markups showing up in SERPs and how to get benefit from them
And much more!

Apr 22, 2020 • 36min
The SEO Vault Episode: 23
-What's new with Web 2.0 Ranker
-Google unverifying listings if you are not actively logging onto them
-John Mueller offers ranking advice
And much more!

Apr 22, 2020 • 39min
The SEO Vault Episode: 22
-URL Length is Not a Ranking Factor.
-Are You Forcing Indexing in Search Console?
-Behind the Scenes of the Upcoming Mastermind.
-Toxic Links: What You Should Know...
And so much more!

Apr 22, 2020 • 25min
The SEO Vault Episode: 21
-Google Dataset Search Is Now Out Of Beta With New Features
-Google Estimates Signals to Rank New Sites
-Featured Snippet Update Search Console Not Impacted
-PDFs Treated As Nofollow Links?
-Dofollow Profile Links, Are They Worth It?
And much more!

Apr 22, 2020 • 42min
The SEO Vault Episode: 20
-Google says they don't use Schema to determine rankings
-How to Communicate SEO value to New Client Prospects.
-GMB Updates: Be Ready for Client Suspensions...
And much more!

Apr 22, 2020 • 43min
The SEO Vault Episode: 19
-January Core Update
-Removing tag feed from search pages won't help rankings
-Evergreen content. Do you need to update dates or even have them?
And much more!

Apr 22, 2020 • 47min
The SEO Vault Episode: 18
-Search console bugs & what you should be looking for
-Updating headlines and titles with 2020
-Google says voice search is a fad
And much more!