
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.
Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.
But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.
Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today!
And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
Latest episodes

May 28, 2020 • 45min
The SEO Vault Episode: 36
Episode 36 Video Table of Contents
– Google Says There’s No Local Search Update But Doesn’t Know What’s Going On?
– The Disavow Tool Wasn’t Intended for Negative SEO…
– Re Google COVID-19 Posts Replacing Normal GMB Posts?
– If Your Rankings Are Dropping Slowly Over Time, This May Be Why…
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
Don’t Want to Miss The Next Episode?
Sign up below to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal!
⬇⬇⬇⬇⬇⬇⬇⬇
https://m.me/web20ranker

May 19, 2020 • 45min
The SEO Vault Episode: 36
Episode 36 Video Table of Contents
– Google Says There’s No Local Search Update But Doesn’t Know What’s Going On?
– The Disavow Tool Wasn’t Intended for Negative SEO…
– Re Google COVID-19 Posts Replacing Normal GMB Posts?
– If Your Rankings Are Dropping Slowly Over Time, This May Be Why…”
2:05 Ton of Content Live on Web 20 Ranker Regularly – From beginner SEOs to Agencies pulling 6+Figures a Year Anyone Can Benefit From Our Free Content.
6:10 Google Says There’s No Local Search Update But Doesn’t Know What is Going On?
29:05 Re Google COVID-19 Posts Replacing Normal GMB Posts?
31:32 The Disavow Tool Wasn’t Intended for Negative SEO…
35:35 If Your Rankings Are Dropping Slowly Over Time, This May Be Why…
LCT Q&A
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
Don’t Want to Miss The Next Episode?
Sign up below to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal!
⬇⬇⬇⬇⬇⬇⬇⬇
https://m.me/web20ranker

May 13, 2020 • 39min
The SEO Vault Episode: 35
Episode 35 Video Table of Contents
– Google May 2020 Core Update Confirmed
– Does Link Value Changes With Age
– Google My Business Impressions Down 59%
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
Don’t Want to Miss The Next Episode?
Sign up below to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal!
⬇⬇⬇⬇⬇⬇⬇⬇
https://m.me/web20ranker

May 5, 2020 • 55min
The SEO Vault Episode: 34
Episode 34 Video Table of Contents
– Data-Driven Case Study: How Often Does Google Rewrite Meta Descriptions?
– How Long Should Redirects Stay Live for on Google?
– Manually Submitting Your Content To Google Shouldn’t Be Required
And much more!
1:30 Local Newsletter on Local Viking – Specific to GMB
3:23 Webby Recording live now Web 20 on Client Acquisition
5:53 List your Products on Google Shopping for Free
11:10 How Long Should Redirects Stay Live for on Google?
21:40 Manually Submitting Your Content To Google Shouldn’t Be Required
33:15 Data-Driven Case Study: How Often Does Google Rewrite Meta Descriptions?
LCT Q&A
45:00 Is It Coincidence that UFO’s and GMB’s are messed up?
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
Don’t Want to Miss The Next Episode?
Sign up below to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal!
⬇⬇⬇⬇⬇⬇⬇⬇
https://m.me/web20ranker

Apr 24, 2020 • 50min
The SEO Vault Episode: 33
- Google Tests Side Bar Filters Design In Search Again
- Opting Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]
- Google: Too Many Heading Sections Is A Waste Of SEO Time
- New Google Government Benefits Schema For COVID-19 Announcements
And much more!

Apr 22, 2020 • 44min
The SEO Vault Episode: 32
- Amazon Affiliate Cuts, Were you Hit?
- Google reviews replies enabled
- Eat not a ranking factor... but shouldn't be ignored
- Amazon cloud links, do they work in 2020?
And much more!

Apr 22, 2020 • 54min
The SEO Vault Episode: 31
- Google Map Ranking Fluctuations (Are You Seeing What We Are?)
- More Google Changes from COVID-19
- Google Isn't Filtering Coronavirus Searches
- Lower Review Stars & Different Colors Being Tested
- Does Searcher Behavior Influence Overall Ranking?
- Accessibility Could Someday Be A Ranking Factor
- Google Won't Give Up Algorithm in Trial
- Local Website Structuring - How to Handle Multiple Locations
And much more!

Apr 22, 2020 • 57min
The SEO Vault Episode: 30
- Google GMB Posts Are Back
- Temporary Closed Status Doesn't Hurt Your Rankings - Says Google
- Google Tests Dine In, Take Out & Delivery Attributes
- Google My Business Tips From Google
- New YouTube Timestamp Featured Snippets
- Google Ads Testing Carousel In Search Again?
- The PR Toolbar is Gone But Google Can Look Up Page Rank
And much more!

Apr 22, 2020 • 53min
The SEO Vault Episode 29
- Google may roll out a new local update within a week
- Tons of content published on Web20Ranker and Local Viking including the 3 tests being published on our weekend newsletter
- Knowledge Panel displaying a large video
And much more!

Apr 22, 2020 • 1h 3min
The SEO Vault Episode: 28
- How Google Assistant is Using Duplex
- GMB shows a menu on mobile to help you pick the Specialist
- Site search assumptions
And much more!