
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.
Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.
But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.
Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today!
And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
Latest episodes

Sep 11, 2020 • 58min
The SEO Vault Episode 47
Episode 47 Video Table Of Contents
– Google My Business Upgraded Profiles; $50 Per Month
– Brand New GMB Case Study
– Local Viking Design/UI update
– Google Tests New Interface For Local Q&A Box?
And much more!
3:55 Web 2.0 Ranker Weekly Updates (July 30, 2020)
• SEO Agency Hiring Funnel
• Last Week for SEO Treasure Hunt
• New Monthly SEO Game with Rewards for Each Level
• SEO Mad Scientist Update
• New fresh inventory for our niche placements/ niche edits (Product Spotlight)
• Better Price on our Smaller Link Packs
• Legal Niche Guest Posts (Tech, Health, Real Estate, Travel possible new Niches)
• SaaS SEO Case Study 96% Reduction in Lead Cost (Blog Post)
• First UI Update on Local Viking is Live
18:55 SEO News Overview (July 30, 2020)
23:04 Google Tests New Interface For Local Q&A Box & 3 Map Pack
27:20 Google My Business Upgraded Profiles; $50 Per Month
33:55 Google Local Pack Carousel With Products
LCT Q&A
44:55 What do you think is the max number of location pages a website should have?
Don’t Miss it Live every Thursday at 4 pm EST on the Local SEO Community Facebook
https://www.facebook.com/groups/localseocommunity/

Sep 11, 2020 • 45min
The SEO Vault 46
Episode 46 Video Table Of Contents
– SEO Agency Hiring Funnel
– Still Time for The SEO Treasure Hunt
– Raking Guide Updated
– GMBs Getting ”Unverified”
– Mobile-First Deadline Update
– Google My Business Notification For Duplicate Listings
– Google Search Console Performance Reports News Filter
And much more!
02:53 Web 2.0 Ranker Weekly Updates (July 24, 2020)
• SEO Agency Hiring Funnel
• Still Time for The SEO Treasure Hunt
• GMB EXIF Indexation Tests and Upcoming GMB Test Results
• GMB Raking Guide Updated
• Legal Guest Posts (BETA or completely open)
10:30 SEO News Overview (July 24, 2020)
16:05 GMBs Getting “Unverified”
18:48 Google Brings Back The Twitter Carousel
LCT Q&A
26:20 How to Retrieve GMB Listing – Also Changing the GMB name to make it all unified, would that be a problem? Would the ranking lose?
35:36 What’s the best SEO Strategy for Local & GMB
Don’t Miss it Live every Thursday at 4 pm EST on the Local SEO Community Facebook
https://www.facebook.com/groups/localseocommunity/

Sep 11, 2020 • 50min
The SEO Vault Episode 45
Episode 45 Video Table Of Contents
– Vault Giveaway – SEO Agency Hiring Funnel
– SERP Updates – Google Discover Help Document Updated With E-A-T Mentions & More
– Tool Updates – Google My Business Will Notify Business Of Listing Suspensions
– Google: Do Not Block Google Bot From Crawling 404s
02:10 Web 2.0 Ranker Weekly Updates (July 17, 2020):
• Vault Giveaway – SEO Agency Hiring Funnel
• Local Mastermind Webby – SEO Treasure Hunt
• Updated Google My Business Ranking Framework
14:35 SEO News Overview (July 17, 2020)
19:53 SERP Updates – Google Discover Help Document Updated With E-A-T Mentions & More
26:42 Links from low-quality Sites don’t necessarily hurt
32:44 Tool Updates – Google My Business Will Notify Business Of Listing Suspensions
LCT Q&A
35:45 Trading Links – Does this Link Building Strategy Works?
41:25 Plug-in to churn hundreds of location landing pages with a click of a button
44:33 What to do if someone else claimed your google my business listing
Don’t Miss it Live every Thursday at 4 pm EST on the Local SEO Community Facebook
https://www.facebook.com/groups/localseocommunity/

Sep 11, 2020 • 48min
The SEO Vault Episode 44
Episode 44 Video Table Of Contents
– Google Testing New SERP Features
– Recent Comments From Google
– New Page Experience Update
And much more!
3:13 Web 2.0 Ranker Weekly Updates:
• Agency fulfillment hiring funnel giveaway
• SEO Mad Scientist – EXIF Data Tests will be released in this weekends email
• 4th of July Sale Grand Prize Winners will be announced on the 10th
• New post alert! Optimizing your site for mobile-first indexing
• Local Viking – Tons of content being released soon!
• New UI for Local Viking is in the final stages
11:42 Google Testing New SERP Features
20:20 Spam Reports not being used for Manual Action – John Muller
22:22 New Page Experience Update
30:05 Keyword cannibalization – “False Belief” in the SEO marketing world
Don’t Miss it Live every Thursday at 4 pm EST on the Local SEO Community Facebook
https://www.facebook.com/groups/localseocommunity/

Sep 11, 2020 • 48min
The SEO Vault Episode 43
Episode 43 Video Table Of Contents
– Web 2.0 Ranker 4th of July SEO Super Sale
– Agency Fulfillment Sales System
– Recent Google Updates (Weird Stuff in Search Console)
– Images Don’t Help with Organic Search
– Are Tracking Numbers On GMB Necessary?
And much more!
3:13 Web 2.0 Ranker Weekly Updates:
• 4th of July Sales Going On…
• 10K SEO Giveaway on every Purchase
• Build a Better Agency Sales System – Mastermind in Philadelphia
14:55 Recent Google Updates (Weird Stuff in Search Console)
23:23 Images Don’t Help with Organic Search
27:01 Google Updates How Google Search Works Document
LCT Q&A
32:42 Google Guarantee Listing is Buried. Tips to help to get it back…
35:40 Is it strictly necessary to use a Call Tracking Number to Report about Calls from GMB?
41:26 Virtual Addresses can be used for GMB Pin Verification?
Don’t Miss it Live every Thursday at 4 pm EST on the Local SEO Community Facebook
https://www.facebook.com/groups/localseocommunity/

Sep 11, 2020 • 1h 3min
The SEO Vault Episode 42
Episode 42 Video Table Of Contents
– Talks of Recent Google Updates
– Chrome Removing Full URLs
– New SERP Changes & Tests From Google
– GMB Policy Updates
– Free GM Advertising
And much more!
3:13 Web 2.0 Ranker Weekly Updates:
• Local Viking Updates Rolling Out
• Technical SEO Audit Tool – FREE For the Community
• Lot of Guides will be Coming on Local Viking & Web 2.0 Ranker
12:15 Talks of Recent Google Updates
15:38 Google Chrome Update Removing Full URLs
25:35 Free GM Advertising & Our thoughts on PPC
29:10 LSI Keywords – What are They and Do They Matter?
35:05 GMB Policy Updates
40:17 New SERP Changes & Tests From Google
Don’t Miss it Live every Thursday at 4 pm EST on the Local SEO Community Facebook Group!
https://www.facebook.com/groups/localseocommunity/

Jun 25, 2020 • 53min
The SEO Vault Episode: 41
Episode 41 Video Table of Contents
– One Million Sites Using Rel=Sponsored
– Bounce Rates Do Not Effect Rankings
– New Page Experience Scores Will Use AMP Versions
– GMB Pulling Social Information
– Google in Influencing Search with Query Modifiers
And much more!
We are Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
You can also catch up on all past episodes here: https://web20ranker.com/category/the-seo-vault/
Don’t Want to Miss The Next Episode?
Sign up below to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal!
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https://m.me/web20ranker

Jun 19, 2020 • 45min
The SEO Vault Episode: 39
Episode 39 Video Table of Contents
– Google Fresh Content Issues
– Google is Looking at Your Sites History
– Is Your Site Mobile Ready?
– Page Experience is About to Get More Important to SEO
And much more!
2:40 FREE Vault Giveaway (Time Limited) – Get the FREE Giveaway before it Ends
11:50 Google Indexing Issues Are Now Resolved
14:10 If you’re getting more traffic from Google desktop bot, make sure it’s mobile-ready – John Muller
26:25 Older Sites didn’t get any ranking boost
31:57 Google is Looking at Your Sites History
LCT Q&A
35:30 How are you guys handling content as your business grows? I’m needing like 10 articles a day and things are getting overwhelming.
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
Don’t Want to Miss The Next Episode?
Sign up below to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal!
⬇⬇⬇⬇⬇⬇⬇⬇
https://m.me/web20ranker

Jun 4, 2020 • 45min
The SEO Vault Episode: 38
Episode 38 Video Table of Contents
– Google Core Update Causing Issues?
– SERP Display Changes
– Google Rewriting Meta Descriptions
– Do Emojis Index? We take a look…
And much more!
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
Don’t Want to Miss The Next Episode?
Sign up below to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal!
⬇⬇⬇⬇⬇⬇⬇⬇
https://m.me/web20ranker

May 28, 2020 • 48min
The SEO Vault Episode: 37
Episode 37 Video Table of Contents
– Google: Core Updates Are A Collection Of Algorithms That Are Part Of The Scorer
– Google May 2020 Core Update 100% Rolled Out
– Google: Ask Yourself If Your Site Is The Best Result For The Query
– Google Is Working On Something Related To Nofollow Link Change
– SERoundtable Update Search
And much more!
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
Don’t Want to Miss The Next Episode?
Sign up below to get notified about our special events like The SEO Vault, and The Weekend Wheel Deal!
⬇⬇⬇⬇⬇⬇⬇⬇
https://m.me/web20ranker