
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.
Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.
But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.
Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today!
And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
Latest episodes

Oct 21, 2020 • 46min
The SEO Vault Episode 58
Episode 58 Table Of Contents
– Pricing calculator to include service recommendations
– Just launched – Google Podcasts Manager
– Canonicalization and mobile-indexing issues still happening
– Google Search Asking Searchers To Leave Online Purchase Reviews
And Tons More!
1:25 Weekly Update (Oct 16, 2020)
• Vault Giveaway: Inbound Sales Automation
• SEO Mad Scientist Update: SAB GMB Ranking Tests
• Watch for Weekend Store Credit Cashback Deals in The Weekend Update – Last week we had a lot of people participate
• Pricing calculator being updated to include service recommendations
15:30 SEO News Overview (Oct 16, 2020)
20:53 Canonicalization and Mobile-indexing issues still happening
Q&A
33:20 SEO for “Vacation Rental Properties” – What’s the best approach to do?
39:15 If we post client Testimonials/Reviews manually on GMB as posts (text), will the posts or listings get flagged?
42:21 Is there a particular way or plugin you should use to upload geo images to WordPress?
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Oct 21, 2020 • 35min
The SEO Vault Episode 57
Episode 57 Table Of Contents
– Free In-bound Automation Training
– Google Algo/Bug Updates
– New GMB Metrics Coming
– Web Stories in More Places
And Tons More!
2:15 Weekly Update (Oct 9, 2020)
12:22 SEO News Overview (Oct 9, 2020)
14:25 Google confirmed SERP movement that started in late September was due to Canonicalization & Mobile-Indexing Issues
19:15 Google My Business Preview Call History To See Recent Calls From Customers (NOT LIVE YET)
25:42 Web Stories Popularity Seems to be Growing
Q&A
28:15 Cannibalization Issue – How to resolve that?
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Oct 21, 2020 • 30min
The SEO Vault Episode 56
Episode 56 Table Of Contents
– Google algo updates may be another glitch
– Free Ahrefs tool
– Google My Business Announced New Performance Insights Metrics
– Google Shopping going free worldwide this month
And so much more!
2:10 Weekly Update (Oct 2, 2020)
• Vault Giveaway: Inbound Sales Automation
• SEO Mad Scientist Update: Exact Match Brand Algo Tests
• SEO Reports Proposals Tool v2.0 Is Live
• Monthly Entity Signals
15:08 SEO News Overview (Oct 2, 2020)
19:10 Google Algo Updates may be another Glitch
21:50 Ahrefs Free Webmasters Tool
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Oct 7, 2020 • 47min
The SEO Vault Episode 55
Episode 55 Table of Contents
- FREE Agency Automation Workshop Closing Soon
- SEO Accelerated Setups Are Live
- Google’s Fack Checking Schema Guidelines Updated
- Early Signs Of A Google Search Algorithm Ranking Update On September 23rd
- Google says: Dual-Stack IPv4/6 Does Not Give You A Google Ranking Boost
And so much more!
1:30 Weekly Updates (Sep 25, 2020)
• Vault Giveaway: Agency Automation Workflow
• The Agency Trials: Agency Automation Framework Workshop has Started
• SEO Mad Scientist Update: GMB Site Ranking Tests
• SEO Reports Proposal Tool v2.0 Nearly Complete!
• SEO Accelerated Setups Are Live
7:45 SEO News Overview (Sep 25, 2020)
11:35 Early Signs Of A Google Search Algorithm Ranking Update On September 23rd
14:40 Fewer directory sites in SERP like bbb.org, angielist.com, and so on...
18:05 Google Updates Document On How Reviews Impact Local Rankings
25:45 Google Doesn't Rank Sites Hosting On Google Cloud Higher
Q&A
28:05 Direct mail outreach campaign - Is it better to just focus on 50 to 100 people with multiple packages Or do a broad stroke and send 1 mail to 500 people or more?
39:31 Best approach with a press release for a business having the exact Keyword as the business and domain name.
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Oct 7, 2020 • 45min
The SEO Vault Episode 53
Episode 53 Table of Contents
-DFY 3 Month Anchor Text Analysis and Link Map
- Affiliate SEO could be in danger with new product list
- Most SEOs Believe Google Can Penalize A Site Without Notification - Thoughts?
- Google My Business Adds Video Conferencing Integration
- Google Search Console Coverage Report Delay & Stuck
- And so much more!
1:40 Weekly Updates (Sep 11, 2020)
• Free Vault Giveaway: Agency Automation Workflow
• The Agency Trials: Agency Automation Framework Workshop has begun
• SEO Mad Scientist Update: Back this week with some test results
• Proposal Tool Out Friday
• Multi-location SEO guide (Bulk Agency Pricing)
• DFY 3 Month Anchor Text Analysis and Link Map
• LCT Post - The Start-Up Local Marketing Agency Framework
10:26 SEO News Overview (Sep 11, 2020)
17:30 Most SEOs Believe Google Can Penalize A Site Without A Notification - What Do You Think?
20:10 Looks Like Google Is Going to Offer More Remote Functionality Through GMB Listings
25:00 Google Asks You To Verify Facts
26:59 Core Web Vitals will likely become a ranking factor of some level, and may become a 'primary' ranking factor"
Q&A
33:33 Is there a setting in the GMB that tells google if a business has multiple locations? And how to price multiple location clients?
37:33 What's the best platform to manage citations?
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Sep 30, 2020 • 45min
The SEO Vault Episode 52
Episode 52 Table of Contents
- Labor Day Sale
- Moz updates DA and Algo to reflect better stats
- Google My Business Requests Update Service Availability
- Google Local Panel Displays Descriptions & Links With Scroll To Text
- Google Says: We Do Not Index Links, We Index The Pages Between The Links
- And so much more!
2:18 Weekly Updates (Sep 10, 2020)
• The Agency Trials: Still Active
• SEO Mad Scientist: Organic Test Results Review from Last Weeks Tests
• Labor Day Sale
• Tool update: Schema Tool, Audit Tool, Proposal Tool
• Multi-location SEO guide released Monday
11:20 SEO News Overview (Sep 10, 2020)
16:30 GMB Requests Update Service Availability & Google Image Search License Badge Now Live With Updated Search Filters
24:32 John Mueller Comments on Work Count as A Metric
LCT Q&A
29:35 Stuck on Page #2 of Google? – How To Get Out in Easy Steps
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Sep 30, 2020 • 1h 5min
The SEO Vault Episode 51
Episode 51 Table of Contents
- Mini Nets Update
- Mastermind Update
- New Snippets Spotted
- See What Jump Links Google Created For Your Website...
- This Weeks "Google Says"
And so much more!
2:30 Weekly Updates (Aug 28, 2020)
• Vault Giveaway: Agency Automation Workflow
• The Agency Trials: Trial #4 has started
• SEO Mad Scientist Update: GMB Tests Organic (Lots of New Data)
• Web 2.0 Ranker VS LCT SEO Services
• Mini Nets Fully Launch - https://web20ranker.com/mini-networks/
• New Private SEO Facebook Group
• SEO Life Swag Going Out
• 2020 Mastermind Pushed back to 2021
19:15 SEO News Overview (Aug 28, 2020)
29:35 John Mueller - Google: Links From Wikipedia Does Nothing For Your Site & Has No SEO Value
34:06 John Mueller - Google: Keywords In URLs Have Minimal Impact Once Content Is Indexed
40:50 John Mueller - Google: New Sites Launched On Old Domains Do Not Default To Mobile-First Indexing
42:42 Jump Links - See What Jump Links Google Created For Your Website"
LCT Q&A
46:35 I'm managing a business where they rank all over the city in maps for one keyword but not the other?
Don’t Miss it Live every Thursday at 4 pm EST on the Local SEO Community Facebook
https://www.facebook.com/groups/localseocommunity/

Sep 30, 2020 • 60min
The SEO Vault Episode 50
Episode 50 Table of Contents
- The Agency Trials: Trial #3 Hints
- New Mini Nets Strategy
- More Algo Updates
- Google Australia Could Be In Trouble
- 6 Month GMB Performance Metrics
- Comments from Google This Week
And tons more!
1:35 Weekly Updates (Aug 21, 2020)
• Agency Automation Workflow Overview Training
• The Agency Trials: Trial #3 has Started
• SEO Mad Scientist: Proximity Signals and SAB
• Mini Nets Launch - https://web20ranker.com/mini-networks/
• New Private SEO Facebook Group
18:45 SEO News Overview (Aug 21, 2020)
25:25 Another Possible Big Google Search Algorithm & Ranking Update
33:20 Google My Business Upgraded Its Inline Editing In Search & Maps
38:45 Google My Business New Performance Metrics
43:22 No Such Thing As Too Many Outbound Links
48:50 High Domain Authority With Back links Does Not Guarantee High Rankings
49:30 We Do Not Want Machine Translated Content In The Index
Don’t Miss it Live every Thursday at 4 pm EST on the Local SEO Community Facebook
https://www.facebook.com/groups/localseocommunity/

Sep 29, 2020 • 54min
The SEO Vault Episode 49
Episode 49 Video Table of Contents
- Comments from John Muller
- Header Order Doesn't Matter for SEO
- Google Blames another "Glitch" for SERP Madness
And so much more!
02:10 Weekly Updates (Aug 14, 2020)
• Vault Giveaway for our Agency Automation Workflow
• The Agency Trials - Trial #2 has Started
• SEO Mad Scientist Update - GMB Link Swap Tests
• Agency Accelerator Mastermind Update - Agency Sales Machine Ready to Run (Just press GO)
06:15 SEO News Overview (Aug 14, 2020)
11:40 Michael Shares some of his findings while he was digging through Searches
14:46 Google Blames another "Glitch" for SERP Madness
30:05 John Muller - Guest Blog Post Links Have Zero Value
39:10 Stripe - How to receive payments through stripe?
LCT Q&A
45:15 What is the Preferred Method to Gain Access and Manage Client GMBs?
48:42 For GEO Relevance is it wise to say use Local Neighbourhood Images and talk about the Neighbourhood?
Don’t Miss it Live every Thursday at 4 pm EST on the Local SEO Community Facebook
https://www.facebook.com/groups/localseocommunity/

Sep 11, 2020 • 51min
The SEO Vault Episode 48
Episode 48 Video Table of Contents
- New SaaS SEO Case Study
- Games in Search Results
- Negative Reviews Impact Organic SEO?
-And so much more!
https://web20ranker.com/the-seo-vault-episode-48/
1:38 Weekly Updates (Aug 6, 2020)
• Vault Giveaway for our Agency Automation Workflow
• The Agency Trials has Started
• SEO Mad Scientist Update
• SaaS Case Study
17:23 SEO News Overview (Aug 6, 2020)
21:20 Google: A Lot Of Negative Reviews Can Hurt Your Site
LCT Q&A
46:02 How to check the back links pointed to the GMB and what things to include in the monthly reporting?
Don't Miss it Live every Thursday at 4 pm EST on the Local SEO Community Facebook
https://www.facebook.com/groups/localseocommunity/