
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.
Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.
But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.
Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today!
And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
Latest episodes

Jan 10, 2021 • 58min
The SEO Vault Episode 68
Episode 68 Table Of Contents
Special Guest: Victor Perez
– Core Update Complete
– Request Indexing Tool Back
1:00 This Week’s Special Guest: Victor Perez
5:15 SEO Mad Scientist Update: Removing different variables on GMB listing to see how it affects rankings
15:30 Weekly Update (Dec 25, 2020)
• End Of Year Holiday SEO – Save Big On SEO
• 10% of All Sales on Friday 12/25 Donated to Make A Wish and Get a Web 20 Xmas Stocking
23:38 SEO News Overview (Dec 25, 2020)
24:45 Core Update Complete
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Jan 10, 2021 • 1h 4min
The SEO Vault Episode 67
Episode 67 Table Of Contents
Special Guest: Bucky Helms
– Danny Sullivan: Core update goes out page by page to the entire index
– SEOAsked.com – Portal To Search For Google SEO Q&As On Twitter
– Google Tests New Local Pack User Interface Buttons
– Google My Business Call History Report Shows Answered & Missed Calls
– Google Structured Data Testing Tool Moving To Schema.org
And so much more!
3:05 Weekly Update (Dec 18, 2020)
• SEO Mad Scientist Update: Testing GMB Products and Services
• Agency Partnership Program (Updated)
• End of Year Sale is Coming Up
• DFY SEO/Link Building Campaign and get 10% OFF the first month and 5 Hours of Custom Signals for the Life of the Campaign.
33:05 SEO News Overview (Dec 18, 2020)
38:05 Google Core Update and Web20Ranker Services
47:40 Google My Business Call History Report Shows Answered & Missed Calls
50:58 Google Deprecating the Street View App

Jan 10, 2021 • 58min
The SEO Vault Episode 66
Episode 66 Table Of Contents
– Core Update Continues to Roll Out
– Google Guaranteed Testing New Badge Design
– Google Search Testing Taller Shopping Ads
– Google’s John Mueller Gives SEO Clues To Site Owner
And so much more!
3:50 Weekly Update (Dec 11, 2020)
SEO Mad Scientist Update: Multiple Organic tests are going on
GMB Masterclass on Dec 15 (Don’t forget to Join)
Link Building Guide will be out Next Week
Holiday Sales is Coming Up… So be Ready
14:05 SEO News Overview (Dec 11, 2020)
18:55 Google My Business Allowing Service Businesses to Book Appointments Online
22:22 How to Leverage GMB Site more?
27:20 Google Guaranteed Testing New Badge Design
Q&A
43:45 Do you know what the most effective way would be to link to from YouTube to improve Maps Ranking?
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Jan 10, 2021 • 1h 2min
The SEO Vault Episode 65
Episode 65 Table Of Contents
– Core Web Vitals & Page Experience FAQs
– Google Discover Ads Has A New Format Option
– New Google Release: Large site owner’s guide to managing your crawl budget
– Google Core Algo Update
And so much more!
0:55 Weekly Update (Dec 4, 2020)
SEO Mad Scientist Update: How Google looks at and filters Exact Match Brands
GMB Masterclass Coming Up on Dec 15 (People who qualified on Black Friday Sale)
Agency Client Getting Call on Jan 5th
22:20 SEO News Overview (Dec 4, 2020)
Q&A
32:15 Ranking Organically but Does not Rank at all in the Local Pack?
35:35 Saw a 24hrs. drop after posting GMB posts. Do you know more about that?
48:00 GMB Site – Is Google My Business Website Worth It?
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Dec 8, 2020 • 31min
The SEO Vault Episode 64
Episode 64 Table of Contents
- Copying Your Content Wouldn't Result In Your Pages Rank Lower
- Years in Business Spotted on GMB Listings
- Google Local Adds Messaging Button To Google Posts
- Possible Google Update. GMB Suspensions Possible on the Rise
And so much more!
2:25 Weekly Update (Nov 27, 2020)
• Special weekend Sales is Going On...
• SEO Mad Scientist Update: Using the Keyword and City in GMB Title
• 10% of All Sales Donated to St Judes Children's Hospital (Still 8 Hours to go to be part of this Great Cause)
• Tons of Content is lined Up once Black Friday Sale Ends.
14:45 SEO News Overview (Nov 27, 2020)
23:40 Large Spike in Google My Business Suspensions. Is It True? If Yes, Why It's happening?
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Dec 8, 2020 • 1h 5min
The SEO Vault Episode 63
Episode 63 Table of Contents
- Custom signals added to DFY SEO, Traffic Link & Link Booster Monthly Campaigns
- Google Search Ranking Algorithm Update November 17th & 18th?
- Google Local Q&A Limited To 440 Characters From 1,000?
- Google Launches Small Business Advisors
- GMB Metrics Update: Your insights are moving
And so much more!
2:45 Weekly Update (Nov 20, 2020)
• SEO Mad Scientist Update: Using the GMB App to “Safely” make Edits & Local Organic Tests
• Special weekend cashback deals this month (with prizes)
• Custom signals added to DFY SEO, Traffic Link & Link Booster Monthly Campaigns
• SEO Campaign Coordinator option for agency partners, 10+ monthly clients
https://web20ranker.com/product/seo-campaign-coordinator-agency-partners-only/
• New Blog Post is Up: Dominating the SERPS with Guest Posting - The Definitive Guide
26:15 SEO News Overview (Nov 20, 2020)
Q&A
41:10 Got a fence contractor with offices (and GMB listings) currently in Lakeville, MN, and Hartford, WI. In addition to contracting, he also wants to sell fence supplies for DIYers and other contractors and essentially wants to rank for this service in all the cities and towns between Minneapolis and Milwaukee. Is it good to get a separate website and fake GMB for that new location?
57:35 Next year, Google may be "moving" away from backlink driven authority and focusing MORE on traffic driven authority. I'm sure this is a natural evolution, but what do you think the future of SEO looks like?
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Dec 8, 2020 • 44min
The SEO Vault Episode 62
Episode 62 Table of Contents
- SEO pricing tool live
- Google Page Experience Update To Launch May 2021 With New Snippet Labels
- Google My Business Reviews Publishing Delayed
- XML Sitemap is a minimal baseline for any serious website
And So Much More!
1:25 Weekly Update (Nov 13, 2020)
• TONs of giveaways coming for the holidays + special weekend cashback promotions. So stay tuned!
• SEO Mad Scientist Update: Does the service area allow you to show in different Local SERPs?
• SEO pricing tool live
• Special weekend cashback deals this month (with prizes)
8:25 SEO News Overview (Nov 13, 2020)
Q&A
21:45 How do you get outreach done?
24:15 Bing Webmaster Tools is super helpful
25:45 Do you think with the CLS they are more so trying to see how well users can reach the info they need without having to mess with the UI?
29:15 How much are you paying for Content? Are there any platforms you use specifically to hire SEO writers?
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/

Nov 12, 2020 • 58min
The SEO Vault Episode 61
Episode 61Table Of Contents
– Google Short Videos Carousel In Search Results
– On October 28, 2020, Google misclassified some Google Discover data as video in the Performance report
– John Mueller: Google Cache Link Not Dependent On-Site Traffic
– Danny Sullivan: Why Rankings Go Up But Traffic & Clicks Down
And so much more!
0:48 Weekly Update (Nov 6, 2020)
• No Giveaway this month. TONs of Giveaways coming for the Holidays.
• SEO Mad Scientist Update: More SAB Findings. Does the Service Area allow you to show in different Local SERPs?
• SEO Pricing Calculator almost ready to Launch
12:00 SEO News Overview (Nov 6, 2020)
24:05 Gary Illyes talks about how Google handles Duplicate Content Detection and then the Canonicalization – Each Page is given a Check and if two Pages match it is dupped.
29:52 Why Rankings Go Up But Traffic & Clicks Down
Q&A
35:15 Posts on GMBs don’t really matter, but recently I’m hearing more and more they do. What do you think is the best way to continue to increase geographic ranking with a GMB?
51:50 I shouldn’t Inject Geo LAT LONG all over the Suburbs if I’m located Centrally?
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Nov 12, 2020 • 47min
The SEO Vault Episode 60
Episode 60 Table Of Contents
– Google: E-Commerce Sites Should Use Unavailable Request Indexing Tool Prior To Black Friday
– Google My Business Progress Status Of Reinstatement Request
– Apple moving to take on Google Search
– How search has changed to control the Internet
And so much more!
4:15 Weekly Update (Oct 30, 2020)
• Giveaway Item: Inbound Sales Automation (Share Live FB Vault with #TrickOrTreat)
• SEO Mad Scientist Update: Back to our SAB GMB Tests
• Weekend Store Credit Cashback Deals in The Weekend Update
22:10 SEO News Overview (Oct 30, 2020)
28:10 Google hit by landmark competition lawsuit in the US over Search
33:05 Google My Business Progress Status of Reinstatement Request
34:50 Google: Suspension of Request Indexing Unrelated to Indexing Bugs
Q&A
44:40 Indexing looks slow across citations, profiles, and new domains
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/

Nov 12, 2020 • 36min
The SEO Vault Episode 59
Episode 59 Table Of Contents
– How AI is powering Google
– Google showing ads in maps predictive test
– Google Passage Rankings posted about on Twitter
– Slow pages on your website “could” impact rankings but Google
And so much more!
1:50 Weekly Update (Oct 23, 2020)
• Vault Giveaway: Inbound Sales Automation
• SEO Mad Scientist Update: Duplicate Content Tests, Canonical Tests, and much more…
• Watch for Weekend Store Credit Cashback Deals in The Weekend Update
• John Pim from SerpShip Joining Web 20 to head the Link Building Division
• Press Releases Getting Better
10:55 SEO News Overview (Oct 23, 2020)
15:22 Justice Department sues Google, alleging multiple violations of federal antitrust law
19:50 How AI is powering a more helpful Google
Q&A
27:48 Has anyone ever had a listing that was verified (by postcard) for several months just go un-verified?
33:00 Anyone else seeing issues with Google this past week? A lot of Keyword fluctuation is going on
Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/