The SEO Mad Scientist

Episode 78 Table Of Contents  Co-Host: Sophie Allen – Google March 2021 Search Ranking Algorithm Update – Google Chrome to start using scroll to image and video links similar to scroll to text in riche snippets and search. – SEM Rush is going public under SEMR on the NY stock exchange – Google On Pagination: Noindex pages that require the previous pages for context. – Google Recommends Pyramid Navigation Structure For Large Sites And so much more!   Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ran Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 77 Table Of Contents  Special Guest: Sophie Allen & Dustin Minch – How Google uses tokenized data – Google Mobile-First Indexing – John Muller: The number of links to a page is irrelevant to SEO – Gary Illeys: Title Tags longer than google shows get SEO value – Google: There Is No SEO Reason To Make Bloated Sites And so much more! 01:17 Special Guest Intro Dustin – Agency Info & Crypto Affiliate Website 10:05 New Co-Host Intro Sophie 13:30 SEO Mad Scientist – GMB Q & A Tests Results & Other GMB Tips 19:11 SEO Sales Disscution – Live Queestions & Comments 25:05 The Importance of SEO Training & LCT Training Review 33:40 SEO Mad Scientist – Upcoming GMB Test Info 35:18 Web 2.0 Ranker Updates – SEO Campaign Updates – Backlink Metrics Web 2.0 Ranker Blog Post – PBN Map Embed Service Launch & Sale – Scale Your Agency Webinar 40:17 Go High-Level Webby Details & Discussion 48:31 SEO News for The Past Week – About Serving Index & Index Shards – Mobile-First Indexing Deadline Is Around March 2021 – More Associations Available In Google Search Console – Google Showing Less Featured Snippets Google Says – Page Experience Update in March Will Not Have Big Impact at First – John Mueller: Number of links to a page is irrelevant to SEO – John Mueller: No search penalty for too many redirects – John Mueller: Google doesn’t announce depreciated ranking signals – Gary Illyes: In the past 10 years Google has only adjusted their algo 4 or 5 times due to SEO manipulations – Gary Illyes: Title Tags longer than google shows get SEO value 54:00 SEO News Discussion Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 76 Table Of Contents  – Web 2.0 Ranker Updates – Google Local Browse Restaurants By Filters – Google Search Console Screenshot Hack – Google Search Console Core Web Vitals Boundaries Changed On February 17th – Can You Ride The Google Discover Wave? And so much more! 1:50 SEO Mad Scientist Update: Still analyzing Name and Category tests – Q&A and Review Responses test are in Pipeline 10:22 Geotagging Images will help? 18:52 Is the Local Business Schema on all my City Pages Considered “SPAM”? 23:55 Weekly Update (Feb 19, 2020) • New Blog Post (Exploring Link Metrics – Links that Matters and Links that Don’t) • PBN Map Embeds Launch Tomorrow (Every $200 Spend will win $99 worth of TIER 2 PBN’s) • Special Announcement: Scaling Your Agency Webinar March 10th (Sign Up Link is in the Weekend Email) 29:45 SEO News Overview (Feb 19, 2020) 34:05 Unconfirmed Google Search Ranking Algorithm (Update February 17th) Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 75 Table Of Contents  – Unconfirmed Google Search Ranking Algorithm Update February 8th – Google Related Searches Stuck To Top Of Mobile Search Results – Google Search Tests Dark Mode Theme Controls – Google Search May Use Core Web Vitals Data From Non-indexed Pages – John Mu: Google Search Prefers To Neutralize The Effect Of Spam – Google Ads Lead Form Now Triggers On Headline Click And so much more! 2:45 SEO Mad Scientist Update: Follow Up on Irrelevant GMB Category Test 16:55 Any tricks for getting GMB’s out of pending that are stuck? 23:35 Weekly Update (Feb 12, 2021) • Early Valentine’s Day Announcement, Starting 2/14 we are going to offer free NAP updates for all accounts created by Web 20 Ranker • 1st Webinar for FB Community – Value Packed with System and Processes to Scale your Agency (Held on March 10, 2 PM EST) • Open positions at Web20Ranker.com • Valentine’s Day Special Announcement from Web 20 Ranker! Don’t forget to check your Email 34:35 SEO News Overview (Feb 12, 2021) 42:05 Some Chattered About the Update Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 74 Table Of Contents  – Google: Core Web Vitals Values Won’t Differ Based On Type Of Site – Google Launched The About This Result Snippet Feature – Google My Business Adds Guidelines For Co-Working Spaces – Chrome Data Added To Google Search Console Discover Performance Report – Google May Suspend E-Commerce Sites That Change Prices On Checkout Page – Google On the Same Link But Different Anchor Text On the Same Page And So Much More! 2:00 SEO Mad Scientist: GMB Category Updates: Did We Lose the Rankings? 14:05 Is the ranking of a GMB going to affect the ranking of our site in the SERP’s (and vice versa)? 17:20 Is there any update on the post from local Viking with the images going over to your GMB account? 18:50 Weekly Update (Feb 5, 2021) • Lots of Updates going on with Local Viking • Scaling Your Agency Webinar March 10th @ 2 pm EST • For Every $300 Spent Get a Free 1k Traffic Guest Post 28:30 SEO News Overview (Feb 5, 2021) 35:25 Google My Business Adds Guidelines For Co-Working Spaces 39:57 Google: Core Web Vitals Values Won’t Differ Based On Type Of Site 46:35 Google May Suspend E-Commerce Sites That Change Prices On Checkout Page 48:50 Google On the Same Link But Different Anchor Text On the Same Page 55:35 Niche Directory won’t have a NAP or GMB. What’s the best way to Pass Link Juice?   Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/

Episode 73 Table Of Contents  – Logos Disappearing From Google Local Listings – Google Drops Review Snippets For Lawyers – Google To Stop Supporting Data-Vocabulary.org In Search This Weekend – Google Ranks Pages But Overall Site Greatly Influences The Ranking Pages – John Mu: Google Can Penalize A Network Of Sites For The Same Manual Action And So Much More! 0:35 Today’s Special guest Michael Rayburn, the owner of Rayburn SEO and Bullet Proof SEO Facebook Group 6:30 SEO Mad Scientist Update: Irrelevant Categories test shows significant Results 25:12 Weekly Update (Jan 29, 2021) • Agency Growth and Client Acquisition Webby will be held in FEB (Date will be announced later) • Quarterly Live Webby for our FB Community (Open for All) 30:35 SEO News Overview (Jan 29, 2021) 34:43 Google Ranks Pages But Overall Site Greatly Influences The Ranking Pages 45:15 Google Can Penalize A Network Of Sites For The Same Manual Action   Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/

The SEO Vault: Episode 72 – Medic Update may be ranking med sites too well – Google Local Review Summaries Now Grouped By Place Topics & Displays 3rd Party Reviews – Google Continues Injecting Links Into Featured Snippets (Like Wikipedia) – Google Crawl Stats Report Can Handle Additional Types Of Crawls – Gary Illyes from Google said in the Search Off the Record podcast that Google uses different indexing tiers And So Much More! 5:20 SEO Mad Scientist Update: GMB Short link and Irrelevant Category Test 31:45 Core Updates and How they are Going 36:20 My website (Chain of 11 Chiropractic Clinics) Ranking well for Chiropractors but now I want to branch out to Massage and Physical Therapy. Best way to approach this? 51:05 SEO News Overview (Jan 22, 2021) 56:23 Weekly Update (Jan 22, 2021) • State of SEO Webby Yesterday • Agency Growth and Client Acquisition Webby will be held in February (Date will be announced later) • Quarterly Live Webby for our FB Community (Open for All) 1:02:40 Google Local Review Summaries Now Grouped By Place Topics & Displays 3rd Party Reviews 1:11:50 Gary Illyes from Google said in the Search Off the Record podcast that Google uses different indexing tiers Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/

Episode 71 Table of Contents  Special Guest: Brandon Leibowitz - Search Console Google News Performance Report - Google SMITH Algorithm Is Not Live - Focusing on one SEO tactic can hurt overall results - Google Counts Links On Noindexed Pages? And so much more! 1:20 This week's special guest: Brandon from SEO Optimizers - Intro and some of his Experience 10:50 SEO Mad Scientist Update: GMB Shortlink test and other variables 20:05 Are driving directions still moving the bar for GMB? 24:40 Weekly Update (Jan 15, 2021) • 2021 SEO Webby will be on Jan 20th at 12 PM EST (Only for those who Qualified) • Webhooks for Agencies Launched 28:05 SEO News Overview (Jan 15, 2021) 33:03 Will spending on Ads will help your Organic Rankings? 41:35 Google’s SMITH Algorithm Outperforms BERT 45:20 Does Google Count Links On Nonindexed Pages? 53:55 Google's Thoughts On Selling Domains Based On SEO Value     Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/

Episode 70 Table Of Contents  – Google confirms that passage rankings will look just like riche snippets – Passage ranking and page experience are separate algos – Google ad settings allow seeing less alcohol and gambling ads – John Muller SEO suggestions for 2021 And so much more! 1:40 Weekly Update (Jan 8, 2021) • SEO Mad Scientist Update: GMB Description Test • Swag is finally here and ready to be sent out… • Live Agency Webby will be pushed back in FEB (All about Client Acquisition) • Webhooks introduced for our Agency Partners 25:23 SEO News Overview (Jan 8, 2021) 36:20 Google Claims – Yocale May Be Added To Your Google Local Listing 52:40 Chaz’s Goals for 2021 Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/

Episode 69 Table Of Contents  – Google confirms that passage rankings will look just like riche snippets – Passage ranking and page experience are separate algos – Google ad settings allow seeing less alcohol and gambling ads – John Muller SEO suggestions for 2021 And so much more!  3:50 SEO Mad Scientist Update: Multiple GMB tests are in Process 10:12 Weekly Update (Jan 1, 2020) • End Of Year Holiday SEO ends Tomorrow • Get FREE Premium Press Release on any New Order Placed • Any DFY Campaigns Get FREE 5 Hours/Month Custom Signals Creation for the Life of that Campaign. 16:25 SEO News Overview (Jan 1, 2020) 22:27 Is There Value To Gaining Google My Business Followers? 25:35 Sites that are technically better have a better chance of Rankings Q&A 42:35 If some work is already done on a GMB before starting a campaign with Web20Ranker? How do you compensate for that? 46:48 If you only have to pick 1 channel for Lead Gen what’s going to be priority eg. FB, Website, GMB, and so on   Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/