The SEO Mad Scientist

Episode 88 Table Of Contents Co-Host: Sophie Allen   – New Blog Post: How to Report Local Wins to Clients – Everything about GMB and Local SEO Metrics You Need – Google My Business Call History Feature Now Showing Call Data – Google My Business Insights Now Shows Bookings Reporting Data – Schema.org Markup Validator Is Now Live – May 13th Google Search Ranking Algorithm Update (Not Confirmed) And so much more! 03:45 Web 2.0 Ranker Weekly Update – Local SEO Roundtable Webinar: Wednesday, May 26, 2 pm https://www.facebook.com/groups/localseocommunity/permalink/547544066229793/ – New Blog Post: How to Report Local Wins to Clients – Everything about GMB and Local SEO Metrics You Need – All GMB and SEO Campaign Content is Now Upgraded – By Monday all new Citation and Social account orders are upgraded 12:42 SEO News for The Past Week – Google My Business Call History Feature Now Showing Call Data – Google My Business Insights Now Shows Bookings Reporting Data – Google My Business Performance Report To Add Direction Requests & Website Visits – Schema.org Markup Validator Is Now Live – Google Showing People Also Ask Results More Often – Google 10 Local Pack – A Bug? – SEO Sessions At Google I/O starts next week – May 13th Google Search Ranking Algorithm Update (Not Confirmed) SEO News Discussion 23:32 Google My Business Call History Feature Now Showing Call Data 24:30 SEO Mad Scientist Update: GMB Signals & Map Embeds Q&A 32:20 Are you seeing drastic changes on local Viking on gmb rankings than when you Google it’s much higher? 32:42 Are you hiring writers at the moment? 33:53 For dentists, lawyers, etc. how do you prove/estimate an increase in the client’s business specifically with your SEO work? How do you show/estimate how many of their new clients came from your work (vs word of mouth, past clientele, etc.) 41:08 GMB Reviews are not showing up. Anybody else been hearing the same thing? 42:22 How many calls should a garage door company be getting on a monthly basis from their GMB? 45:52 What company do you guys recommend to set up the VOIP with? 48:22 Using the call tracking number in citations to account for those phone calls coming from them but then others say no because it gets messy when your services come to an end. Thoughts? Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Find every episode on YouTube: https://www.youtube.com/playlist?list=PLuV7H8--TOjjdNQcu_XyjcJEDSamE_MaH Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 87 Table of Contents  Co-Host: Mike Milas  Special Guest: Bucky Helms - New Blog Post: How to Report Local Wins to Clients - Google: Adding Images To Your Pages Won't Make You Rank Higher - Google added a business selection drop-down feature to the Google My Business contact us form - What to do about clients canceling and back charging And so much more! 23:02 Web 2.0 Ranker Weekly Update - Local SEO Roundtable Webinar: Wednesday, May 26, 2pm https://www.facebook.com/groups/localseocommunity/permalink/547544066229793/ - New Blog Post: How to Report Local Wins to Clients - Everything about GMB and Local SEO Metrics You Need - All GMB and SEO Campaign Content is Now Upgraded - Case study on custom signals is running 30:26 SEO News for The Past Week - Google Inner linking to other SERPs in riche snippets - BUG - John Mu: Google: Adding Images To Your Pages Won't Make You Rank Higher - Gary Illyes says Changing A Bit Of Content Based On IP Address; Google Likely Won't Penalize You - Google added a business selection drop-down feature to the Google My Business contact us form. So now when you go to the contact us form in the Google My Business help section, it will ask you to select which business you need help with. 34:40 SEO Mad Scientist Update Previous Test: GMB in flux. no reliable results https://web20ranker.com/seo-updates-april-30-2021/ This Weeks Tests: GMB Map Embeds Q&A 4:32 How do you measure the impact of Google's authority stack? 8:34 For guest post anchors, do you recommend using a certain percentage of brand name anchor text, vs partial match or exact match keyword? 13:00 EXIF data on the images are still sticking or are they being wiped out? 17:11 Any tips on getting the Google site indexed? 19:30 What plugin or security software are you using on the client's site? 42:42 What's the strategy to push the visibility footprint out? 49:00 GMB videos, An Added Value? Also do Youtube videos with keywords on the title do help your local ranking? 58:15 Rankings are Up but Phone Calls went down?   Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 86 Table of Contents  Co-Host: Mike Milas  - Local SEO Roundtable Webinar: Wednesday, May 26th @2 pm https://www.facebook.com/groups/localseocommunity/permalink/547544066229793/ - New IOs Rollout Affecting Marketers - Fake Reviews on GMBs Dead - Google Image Searches Box With Bell Icon For Updates - Brands Value Domain Authority Because They Mistakenly Think Google Values DA - What to do about clients canceling and back charging And So Much More! 03:45 Web 2.0 Ranker Weekly Update - Local SEO Roundtable Webinar: Wednesday, May 26, 2 pm https://www.facebook.com/groups/localseocommunity/permalink/547544066229793/ - Jelly Bean Contest Winner 8:10 SEO News for The Past Week - New IOs Rollout Affecting Marketers - Fake Reviews on GMBs Seem to be dead - Google Tests More Specific Searches Box - Google Image Searches Box With Bell Icon For Updates - John Mueller Of Google: SEO Lives & Dies With Consistency - Google: Do-Follow - Rel=""Follow"" Is Not A Thing - Google: Brands Value Domain Authority Because They Mistakenly Think Google Values DA SEO News Discussion 08:36 Local Update? 15:16 Fake Reviews on GMBs Seem to be dead 17:35 New IOs Rollout Affecting Marketers 40:10 SEO Mad Scientist Update Previous Test: GMB Service Area This Weeks Tests: Look into current test and suspension 50:55 Agency Strategy Discussion - How to approach your Associations for Potential JV Q&A 31:08 We'd like to approach the agency to offer their clients SEO services. But, what is the best way to make that pitch - do we offer their customers a discount and/or offer them a cut of sales? Do you know how that usually works?     Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 85 Table of Contents  Co-Host: Mike Milas + Sophie Allen Special Guest: Bucky Helms - Web 20 - Custom Signals Service Update - Page speed beta pushed back based on nitropack rumor - Google postponing the Page Experience Update - Google Gains New Page Experience Report In Search Console - Google Local Updates Adds New Indicator & Photo Updates From Visitors And So Much More! 1:20 Special Guest: Bucky Helms 07:31 Web 2.0 Ranker Weekly Update - New Videos added to GMB Training Course on LCT - Custom Signals Update - Agency Growth Webby reply going out - Page speed beta pushed back based on Nitropack rumor that they send 0 length files when detecting a Speed Test 19:14 SEO News for The Past Week - Google is now postponing the Google Page Experience Update. Google announced it is moving from launching next month to launching between mid-June to the end of August. - Google Gains New Page Experience Report In Search Console - Google Tests New Local Finder Design & Push To Use Chat Button - Google said a 2-week rollout of product review algo, should be done but some think it may not be - Google: Website Design Changes Generally Lead To Content Changes - Google Local Updates Adds New Indicator & Photo Updates From Visitors - John Mueller was asked if using the abbr tag - the HTML abbreviation markup - if that can help you rank higher in Google Search. John said nope, on Twitter. - John Mueller of Google said on Twitter "We don't count links like that." The question was "is it possible to build too many links to a page so that it becomes a reason for the page not ranking? SEO News Discussion 25:08 Google Page Experience 30:52 WordPress sites (41% of the web) to block Google’s FLoC by default 46:50 Thoughts on GMB Messaging feature 32:55 SEO Mad Scientist Update: Closing multiple tests this Week Q&A 11:50 The rollout of the custom signals as a stand-alone service has brought with it a whole bunch of options. When you add custom signals onto a campaign, those options are not available. Q1. Will those options be available when you add them to a campaign? Q2. Can you go into any more detail about those add-ons? I was pricing out a campaign for a client in NYC, so I was adding as much juice to it as I could. That was when I noticed all the new options for custom signals. A little more info would be awesome. 50:10 Has anyone else starting to see Page Experience in the search console? 52:06 My friend has a newer gun shop with a gmb, no website. Tons of messaging from prospects come in. People asking if stuff is in stock usually. 57:08 Have you tested if having gmb messaging switched on vs off has an effect on rankings? 1:02:15 CTR manipulation works for local SEO not sure for maps tho.     Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 84 Table Of Contents  Co-Host: Mike Milas + Sophie Allen Special Guest: Neil Belliveau – Google Local Reviews Not Publishing – Upcoming Google Page Experience Update – Google made some change to how it detects soft 404s – Google My Business: Edit Your Profile, Hours, Photos & More From Web Search – Google Search Tweaks Knowledge Panel & Filter Design And So Much More!     Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 83 Table Of Contents  Co-Host: Mike Milas + Sophie Allen – Google Related Searches With Text Icon Near Graphic Icon – Google Search Console Gains Regular Expressions & More Data Filters – Google Ads Sitelinks Tests List Vertical Interface – Google Product Reviews go live in search results – Google clarifies phone numbers are not allowed in Google My Business posts And So Much More!     Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

02:20 Web 2.0 Ranker Weekly Update - Sale Starts Tomorrow! Daily Deals for the Next 6 Days - Tomorrow: Friday - 10% Cashback Store Credit! - Scheduling Agency Growth Webby Monday, April 12th, @noon est - Page Speed beta testers sign up in the Local SEO Community FB Group - Replay of the HighLevel Webby is live at Web 20 Ranker - Upcoming Schema Service 9:25 SEO News for The Past Week - Google Testing 2 Pack for Local Maps - Google New Label For Local Business Reviews Now Live - Google Knowledge Panels Can Show Competitors As Alternatives - Google Updated The Core Web Vitals & Page Experience FAQs SEO News Discussion 12:42 Google Testing 2 Pack for Local Maps 20:30 Google Updated The Core Web Vitals & Page Experience FAQs 27:40 Google Knowledge Panels Can Show Competitors As Alternatives 34:05 SEO Mad Scientist Update Previous Test: Final Update on the GMB Emoji Test Results This Weeks Tests: GMB Test Update show removing an address and changing a listing to a SAB impacts rankings as well as some results on responding to reviews with keywords in the response Q&A 44:12 Do you have any advice for ranking real estate investors? Like, "We buy houses in Beloit" or "sell your house for cash" kind of terms. 51:00 Do you guys have any data or studies about how much traffic goes to 3 pack listings vs organic links below? I've seen some SEOs basically say the organic links are useless to try ranking for. Thoughts?

Episode 81 Table Of Contents  Co-Host: Sophie Allen + Mike Milas – GMB & Wix Integration – Over 65% of Web Pages Have No Backlinks – Google Disputes Zero Click Study, Shares More Data, But It’s Not Enough – John Mueller Google: Don’t Worry About Bounce Rate For SEO Purposes – John Mueller: Google Page Experience Update Rollout: Slowly Or Abruptly And So Much More! 09:00 Web 2.0 Ranker Weekly Update – Scheduling Agency Growth Webby Monday, April 12th, @Noon EST – Build an Agency from the Ground Up – Page Speed beta testers sign up in the Local SEO Community FB Group – Replay of the HighLevel Webby is live at Web 20 Ranker – Upcoming Schema Service 9:40 SEO News for The Past Week – GMB & Wix Integration – Study Says 65% Of Google Searches Do Not Click On Results But Should They? – Google Disputes Zero Click Study, Shares More Data, But It’s Not Enough – Over 65% of Web Pages Have No Backlinks – GMB Bugs showing up looks fixed as of yesterday – John Mu Google: Don’t Worry About Bounce Rate For SEO Purposes – John Mu: Google Page Experience Update Rollout: Slowly Or Abruptly – John Mu: Google On Search Rankings With Hyphenated Words SEO News Discussion 12:45 GMB & Wix Integration 16:32 Google Disputes Zero Click Study, Shares More Data, But It’s Not Enough 24:58 John Mu: Google On Search Rankings With Hyphenated Words 28:15 SEO Mad Scientist: Emoji GMB Tests 37:25 Agency Strategy Discussion – How To Fire Your Clients Q&A 21:40 Title Loan Company that you’re testing in Miami with the Emojis. Have you use them anywhere else and then lost the listing?     Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 80 Table Of Contents  Co-Host: Sophie Allen + Mike Milas – Local GMB Updates – Google Maps Street View Images For Service Area Home Businesses – New Tool Google My Business Review Removal Request Status – Emojis In Google Search Suggestions & Autocomplete – Google Showing Product Image Thumbnails In Search Snippets More Often – New Sentiment GMB Layout On Mobile And So Much More! 02:05 Weekly Update (March 26, 2020) – Beta Testing of our new Page Speed Optimization Service will be launching shortly – Scheduling Agency Scaling Webby in about 2 Weeks – Getting Bonuses out for last few Weekend Sales 5:23 SEO Discussion – Live Questions & Comments 14:45 SEO News for The Past Week – Creepy: Google Maps Street View Images For Service Area Home Businesses – Google Local Pack Showing Menu Highlights – New Tool Google My Business Review Removal Request Status – Google Maps Business Listing Overlay New Ad Spot – Emojis In Google Search Suggestions & Autocomplete (Desktop & Mobile) – Google Showing Product Image Thumbnails In Search Snippets More Often – New sentiment GMB layout on Mobile: 17:10 SEO News Discussion 42:30 SEO Mad Scientist: Image Tests & Shortlink Update   Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA

Episode 79 Table Of Contents  Co-Host: Sophie Allen – Large Unconfirmed Google Local Search Algorithm Update Yesterday – Google Posts Spike In Rejection Notices – Google Search Console Q&A and FAQ Reports Upgraded – Google Preparing For New Search Console Functionality   Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/ Interested in being a guest on the vault!? Sign up now https://forms.gle/ae5Dh575BqYieDBEA