Product for Product Management

Our second episode in the A/B testing tools series is dedicated to AB Tasty.In this episode, Matt and Moshe are joined by Marion Ravel, a Conversion Rate Optimization expert who is using AB Tasty at Accenture Interactive.Marion told us how she loves this tool, a popular one in France, but growing in popularity around the world. She has seen both the tool and the company behind it grow throughout the years she has used it. Come join Matt, Moshe and Marion to learn about AB Tasty, why Marion likes it and how she and her team utilize it to improve their products. *You can connect with Marion at:LinkedIn: https://www.linkedin.com/in/marionraveluae/ *You can find the podcast’s page, and connect with Matt and Moshe on LinkedIn: www.linkedin.com/company/product-for-product-podcast*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Welcome to the new series on products for Product Managers: A/B Testing! In this episode, Matt and Moshe are joined by Rommil Santiago to discuss the use of A/B testing tools to experiment different product solutions.Rommil is a Product Lead - Experimentation, Personalization, and Analytics Platform at Loblaw Digital, and the Founder and Owner of Experiment Nation.Experiment Nation is a community of conversion rate optimizers, product managers, and data analysts from all over the world who are connected by their passion for experimentation.As product managers, we strive to build the best solution for our customers, and A/B testing tools play a big role in validating our hypotheses on what works best for the users. Some things to look for when choosing an A/B Testing product:Which statistical approach the tool is taking, Frequentist, Bayesian, Sequential, or a hybrid one?How well is the tool integrated with other systems, mainly data analytics?Does the tool have front end and/or back end testing?What interface does the tool have to set up the tests?How do we communicate the test results with our team?And so much more! Come join Matt, Moshe and Rommil as they discuss the different scenarios and what they expect to see in the upcoming episodes discussing specific A/B Testing tools. *You can connect with Rommil at:LinkedIn: https://www.linkedin.com/in/rommil/ Experiment Nation website: https://experimentnation.com/ Experiment Nation on LinkedIn: https://www.linkedin.com/company/experiment-nation/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics *Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, Matt and Moshe speak with Jason Knight, Product Director at DueDil and podcaster at One Knight in Product. In the episode, Jason spoke about what makes the job of a Product Manager in an API focused company different from other types of products. For example, product analytics tools are not usually as effective for the API Product Manager as they are for other type of products.Jason also told us how his podcast, One Knight in Product, has made him into a better Product Leader. Having published almost 90 episodes to this date, and chatting with product leaders from all over the world, Jason sharpened his storytelling skills, and learned from the best of the best what works and what does not when building products. *You can connect with Jason at:LinkedIn: https://www.linkedin.com/in/jason-knight/ Twitter: @oneknightinprodOne Knight in Product website: https://www.oneknightinproduct.com/ One Knight in Product on LinkedIn: https://www.linkedin.com/company/one-knight-in-product/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics *Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, Matt and Moshe speak with David Pereira, Head of Product Management at Virtual Identity, writer and editor at Serious Scrum. In the episode, David spoke about how his writing and being part of other writers' communities has made him a better product person. He also shared his love for “mind mapping” and how he uses it in every situation (including in an interview!) to take his product management practice to the next level. *You can connect with David at:LinkedIn: https://www.linkedin.com/in/davidavpereira/ Medium: https://davidavpereira.medium.com/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics *Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, Matt and Moshe speak with Aram Melkoumov, Co-Founder and CEO at Crowdlinker, a successful agency building digital products for startups and enterprises. In this episode, Aram spoke about how his team is using various product management tools within the agency and with their clients. From using what the client has currently to using the newest cutting edge products, Aram speaks to how they implement tool usage along with how product stacks can adjust depending on the agency’s project. *You can connect with Aram at:LinkedIn: www.linkedin.com/in/melkoumov/Crowdlinker: https://crowdlinker.com/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Are you an aspiring Product Manager looking to gain more experience in product, in order to land your first role? Or are you already a product professional and looking for more ways to do hands-on work in areas you might not have touched before? In this episode, Matt and Moshe met with Henry Latham, Founder and Lead Mentor at Prod MBA, and self-professed failed former startup founder who learned from his failures what it really means to build successful products. In the episode, Henry shared how learning by doing is the best approach to become great product people, as well as some of the tools that he would recommend people to use such as this free Miro board he built and shared (https://miro.com/miroverse/product-thinking-board/), and the free 7-day Mini MBA program his company offers at https://prod.mba/. They also talked about no-code products, Adalo (https://www.adalo.com/) and Bubble (https://bubble.io/ ) *You can connect with Henry at:LinkedIn: https://www.linkedin.com/in/henrylatham/Website: https://prod.mba/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Does the company culture influence the products it builds, and the products it is using internally to perform their work? In this episode, Matt and Moshe met with Avinoam Zelenko, Senior Product Manager at LinkedIn, and former Principal Product Manager at Atlassian, to hear from him how the culture of these two great organizations affects and influences how they build products. This was a fascinating discussion, that brings to mind our own organizations, and how the culture we build in them correlates to the products we build. *You can connect with Avinoam at:LinkedIn: https://www.linkedin.com/in/avinoamzelenko/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

After hearing from 5 product managers about their experience with Appcues, Userpilot, Braze, Pendo and Intercom, Matt and Moshe met again to summarize what they learned about the In- App Messaging products.Some of the discussion points include:- Scenarios for using in-app messaging - What is Product Led and how in-app messaging can help - Other products in this space- Who in the organization uses it- In-app messaging stickiness and the data we collect using them- And more*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, Matt and Moshe discuss the tool Intercom with Andrea Saez, Senior Product Marketing Manager at airfocus. Andrea and her team are using Intercom for their in-app messaging needs, to connect and interact with their users. This includes scenarios such as onboarding flows, request users to join discovery sessions, announcing new features and much more. Andrea can be reach on...LinkedIn: https://www.linkedin.com/in/andreasaez/Twitter - @dreasaezTo learn more on Intercom, check out https://www.intercom.com/Connect with us on LinkedIn:*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, Matt and Moshe discuss, again, the tool Pendo with Trevor Bruner, Product Lead at Tasktop, and the author of “Quick Start Guide to Product Management: What I Wish I Knew When Starting in Product Management”. Last time we explored Pendo in the Product Analytics series (Episode 2). This time, learn how Pendo is used for in-app messaging, from tooltips to on-boarding flows, NPS and a central resource center, and other use cases.Trevor can be reach on Linked: https://www.linkedin.com/in/trevorbruner/ To purchase Trevor’s book on Amazon: https://amzn.to/3tDwa7U To learn more on Pendo, check out https://www.pendo.io/ Connect with us on LinkedIn:*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️