Product for Product Management

Today we are starting a special series, talking with startup founders about the products they are building, new tools that are helping Product Managers in new ways!In this episode, Matt and Moshe are joined by Andrew Michael, Founder at Avrio. Avrio is a new product, launched September 2021, to help product teams share research and insights, both qualitative and quantitative. In the show, Andrew talked about the product, which problem it solves, who uses it already, how much it costs, what else is coming, and more.Andrew is a serial founder, and also worked before at HotJar, where he and his team mates faced the problem of lost insights and chaos in sharing them, which triggered him to build a solution, hence founding Avrio.Andrew is also the host of Churn.fm, the podcast for subscription economy pros to learn how the world's fastest growing companies are tackling churn.Come join Matt, Moshe and Andrew to learn about Avrio! * You can connect with Andrew at:LinkedIn: https://www.linkedin.com/in/andrewmichaelsa/Twitter: @andrewmichaelsa* Avrio: https://www.avrio.com/* Churn.fm: https://www.churn.fm/ * You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ * Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

After hearing from 5 product/marketing people about their experiences with VWO, Optimizely, Google Optimize and AB Tasty, Matt and Moshe met again to summarize what they learned about the A/B testing and experimentation products.- Some of the discussion points include:- Front end vs back end testing- Product vs marketing testing- The maturity of products for product managers- Sharing insights and learning- Integrating results data into analytics platforms- And more! * Product for Product sitehttps://www.spreaker.com/show/product-for-product * You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Our fourth episode in the A/B testing tools series is dedicated to Optimizely.In this episode, Matt and Moshe are joined by Ken Hanson, a Senior Product Manager at Splash Financial. We get technical as Ken dives into various use cases involving Optimizely.Come join Matt, Moshe and Ken to learn about Optimizely! * You can connect with Ken at:LinkedIn - https://www.linkedin.com/in/kenhanson/ * Optimizely: https://www.optimizely.com/ * You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ * Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Happy Holidays from Product for Product! In this episode, Matt and Moshe talk about the show from its humble beginning in March 2021 to the thousands of downloads and great feedback the product community has for the show. They also chat about where it could be going in the year to come and how they would love product people from all over the world to participate. Happy New Year with best wishes for the best products out there! * Product for Product sitehttps://www.spreaker.com/show/product-for-product * You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ * Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Our fourth episode in the A/B testing tools series is dedicated to VWO.In this episode, Matt and Moshe are joined by Andrew Miller, a Senior Product Manager using VWO at Bestow Life Insurance. Andrew dives into various use cases involving VWO and some of the features he is enjoying. Come join Matt, Moshe and Andrew to learn about VWO! * You can connect with Andrew at:LinkedIn - https://www.linkedin.com/in/findandrew/Everywhere online: @findandrew * VWO: https://vwo.com/ * You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ * Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Our third episode in the A/B testing tools series is dedicated to Google Optimize.In this episode, Matt and Moshe are joined by Tracy Laranjo, a Conversion Rate Optimization Manager using Google Optimize at InkBox.Google Optimize is part of the Google Marketing Platform so it works well with other Google products like Google Analytics. Tracy speaks to her work in optimization using Google Optimize and how it’s low barrier of entry has allowed her to implement experiments with success.Tracy is also a host on the Experiment Nation podcast where they have insightful conversations about this space in Product.Come join Matt, Moshe and Tracy to learn about Google Optimize and the Experiment Nation podcast! * You can connect with Tracy at:LinkedIn - linkedin.com/in/tracylaranjo/Experiment Nation - experimentnation.com/ * Google Optimize: marketingplatform.google.com/about/optimize/ * You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast - Matt Green - linkedin.com/in/mattgreenanalytics/ - Moshe Mikanovsky - linkedin.com/in/mikanovsky/ * Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Our second episode in the A/B testing tools series is dedicated to AB Tasty.In this episode, Matt and Moshe are joined by Marion Ravel, a Conversion Rate Optimization expert who is using AB Tasty at Accenture Interactive.Marion told us how she loves this tool, a popular one in France, but growing in popularity around the world. She has seen both the tool and the company behind it grow throughout the years she has used it. Come join Matt, Moshe and Marion to learn about AB Tasty, why Marion likes it and how she and her team utilize it to improve their products. *You can connect with Marion at:LinkedIn: https://www.linkedin.com/in/marionraveluae/ *You can find the podcast’s page, and connect with Matt and Moshe on LinkedIn: www.linkedin.com/company/product-for-product-podcast*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Welcome to the new series on products for Product Managers: A/B Testing! In this episode, Matt and Moshe are joined by Rommil Santiago to discuss the use of A/B testing tools to experiment different product solutions.Rommil is a Product Lead - Experimentation, Personalization, and Analytics Platform at Loblaw Digital, and the Founder and Owner of Experiment Nation.Experiment Nation is a community of conversion rate optimizers, product managers, and data analysts from all over the world who are connected by their passion for experimentation.As product managers, we strive to build the best solution for our customers, and A/B testing tools play a big role in validating our hypotheses on what works best for the users. Some things to look for when choosing an A/B Testing product:Which statistical approach the tool is taking, Frequentist, Bayesian, Sequential, or a hybrid one?How well is the tool integrated with other systems, mainly data analytics?Does the tool have front end and/or back end testing?What interface does the tool have to set up the tests?How do we communicate the test results with our team?And so much more! Come join Matt, Moshe and Rommil as they discuss the different scenarios and what they expect to see in the upcoming episodes discussing specific A/B Testing tools. *You can connect with Rommil at:LinkedIn: https://www.linkedin.com/in/rommil/ Experiment Nation website: https://experimentnation.com/ Experiment Nation on LinkedIn: https://www.linkedin.com/company/experiment-nation/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics *Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, Matt and Moshe speak with Jason Knight, Product Director at DueDil and podcaster at One Knight in Product. In the episode, Jason spoke about what makes the job of a Product Manager in an API focused company different from other types of products. For example, product analytics tools are not usually as effective for the API Product Manager as they are for other type of products.Jason also told us how his podcast, One Knight in Product, has made him into a better Product Leader. Having published almost 90 episodes to this date, and chatting with product leaders from all over the world, Jason sharpened his storytelling skills, and learned from the best of the best what works and what does not when building products. *You can connect with Jason at:LinkedIn: https://www.linkedin.com/in/jason-knight/ Twitter: @oneknightinprodOne Knight in Product website: https://www.oneknightinproduct.com/ One Knight in Product on LinkedIn: https://www.linkedin.com/company/one-knight-in-product/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics *Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, Matt and Moshe speak with David Pereira, Head of Product Management at Virtual Identity, writer and editor at Serious Scrum. In the episode, David spoke about how his writing and being part of other writers' communities has made him a better product person. He also shared his love for “mind mapping” and how he uses it in every situation (including in an interview!) to take his product management practice to the next level. *You can connect with David at:LinkedIn: https://www.linkedin.com/in/davidavpereira/ Medium: https://davidavpereira.medium.com/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics *Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️