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Product for Product Management

Latest episodes

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Oct 5, 2021 • 44min

EP 24 - Culture & Product Synergies with Avinoam Zelenko

Does the company culture influence the products it builds, and the products it is using internally to perform their work? In this episode, Matt and Moshe met with Avinoam Zelenko, Senior Product Manager at LinkedIn, and former Principal Product Manager at Atlassian, to hear from him how the culture of these two great organizations affects and influences how they build products. This was a fascinating discussion, that brings to mind our own organizations, and how the culture we build in them correlates to the products we build. *You can connect with Avinoam at:LinkedIn: https://www.linkedin.com/in/avinoamzelenko/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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Sep 30, 2021 • 30min

EP 23 - In-App Messaging Wrap up with Matt & Moshe

After hearing from 5 product managers about their experience with Appcues, Userpilot, Braze, Pendo and Intercom, Matt and Moshe met again to summarize what they learned about the In- App Messaging products.Some of the discussion points include:- Scenarios for using in-app messaging - What is Product Led and how in-app messaging can help - Other products in this space- Who in the organization uses it- In-app messaging stickiness and the data we collect using them- And more*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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Sep 22, 2021 • 34min

EP 22 - Intercom with Andrea Saez

In this episode, Matt and Moshe discuss the tool Intercom with Andrea Saez, Senior Product Marketing Manager at airfocus. Andrea and her team are using Intercom for their in-app messaging needs, to connect and interact with their users. This includes scenarios such as onboarding flows, request users to join discovery sessions, announcing new features and much more. Andrea can be reach on...LinkedIn: https://www.linkedin.com/in/andreasaez/Twitter - @dreasaezTo learn more on Intercom, check out https://www.intercom.com/Connect with us on LinkedIn:*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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Sep 15, 2021 • 32min

EP 21 - Pendo with Trevor Bruner

In this episode, Matt and Moshe discuss, again, the tool Pendo with Trevor Bruner, Product Lead at Tasktop, and the author of “Quick Start Guide to Product Management: What I Wish I Knew When Starting in Product Management”. Last time we explored Pendo in the Product Analytics series (Episode 2). This time, learn how Pendo is used for in-app messaging, from tooltips to on-boarding flows, NPS and a central resource center, and other use cases.Trevor can be reach on Linked: https://www.linkedin.com/in/trevorbruner/ To purchase Trevor’s book on Amazon: https://amzn.to/3tDwa7U To learn more on Pendo, check out https://www.pendo.io/ Connect with us on LinkedIn:*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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Sep 9, 2021 • 37min

EP 20 - Braze with Ken Hanson

In this episode, Matt and Moshe discuss the tool Braze with Ken Hanson, Leader of Product, Experimentation, and MarTech at LTK (formerly rewardStyle & LIKEtoKNOW.it). Unknown to many product professionals, Braze which is traditionally adopted by marketing teams to send communications to users through any channel. Listen to learn how Ken and his team are utilizing Braze for their in-app messaging needs. Follow Ken on LinkedIn as he is working on a Braze Cookbook series for non-technical PMs and ways they can use Braze to it's full power.You can connect with Ken at LinkedIn:www.linkedin.com/in/kenhanson/To learn more on Braze, check out https://www.braze.com/ Connect with us on LinkedIn:*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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Aug 30, 2021 • 34min

EP 19 - Userpilot with Akshay Kulkarni

In this episode, Matt and Moshe discuss the tool Userpilot with Akshay Kulkarni, Senior Product Manager at Haptik. Learn how Userpilot is helping Akshay and his team move their product from in-house built to publicly available using Userpilot functionality for onboarding and helping users learn about their product. Akshay brings some great insights why they choose Userpilot over Appcues.Akshay can be reached on Twitter at https://twitter.com/someone_like_ak To learn more on Userpilot, check out https://userpilot.com/ Connect with us on LinkedIn.*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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Aug 18, 2021 • 35min

EP 18 - Appcues with Eliane Pohl

Welcome to the new series on products for Product Managers: In-App Messaging! In this episode, Matt and Moshe discuss the tool Appcues with Eliane Pohl, Director of Product Management at Greenbyte AB. Learn how Appcues is helping Eliane and her team make positive impacts on the user experience and how it helps deliver insights, solve problems and ultimately improves the product!Eliane can be reached on LinkedIn at www.linkedin.com/in/elianepohl/To learn more on Appcues, check out www.appcues.com Connect with us on LinkedIn.*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️SPONSORSHIP This episode was brought to you by The Resurrector, a book by Moshe Mikanovsky, now on presale at https://igg.me/at/the-resurrector
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Aug 11, 2021 • 30min

EP 17 - In-app Messaging Kickoff with Matt & Moshe

Welcome to the new series on products for Product Managers: In-App Messaging! In this episode, Matt and Moshe discuss the use of product management tools that allow teams to build in-app messages in their products.* There are a lot of use cases for in-app messaging in our products, such as:* On-boarding flows to teach new users how to use the product* Experimentation's of new feature ideas* Announcements of new features or sun-setting of old features* Requests to help, such as Product Managers interviews and feedback requests* Sales messages, such as subscription renewal reminders* Marketing promotions*Seminars and webinars announcements* And so much more! Come join Matt and Moshe as they discuss the different scenarios and what they expect to see in the upcoming episodes discussing specific In-App Messaging tools.*You can connect with them on LinkedIn.*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.SPONSERSHIP This episode was brought to you by The Resurrector, a book by Moshe Mikanovsky, now on presale at https://igg.me/at/the-resurrector
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Jul 28, 2021 • 32min

EP 16 - UX Research with Troy Winfrey

Discovering and building products is a complex undertaking, which includes reducing the risk of usability. The Product Manager partner in this is the UX team, which many times includes a UX Researcher. But every Product Manager has the privilege to work with one, and it is very helpful to know how to conduct such research. In this episode, Matt and Moshe meet with Troy Winfrey, a UX Strategist and Researcher, to discuss what a UX Researcher does, and which tools are available to achieve it. There are many tools mentioned in the episode. Check out the podcast page on LinkedIn for more details about the tool Troy recommends to use, as well as additional resources. *You can connect with Troy on:LinkedIn: linkedin.com/in/troywTwitter: @twinfrey *You can find the podcast’s page on Linkedin: linkedin.com/company/product-for-product-podcast *Note: any views mentioned in the podcast are the sole views of our hosts and guest, and do not represent the products mentioned in any way.
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Jul 14, 2021 • 33min

EP 15 - Minimalist Product Manager with Phyllis Njoroge

Who says that Product Managers must use lots of tools? In this episode, Matt and Moshe are joined by Phyllis Njoroge, Product Manager at Redfin. Phyllis does the work without reliance on many specialized tools, so we called her the Minimalist Product Manager. Phyllis shared the tools that she is using, and how she and her team are dealing with different product management situations with the tools they have. *You can connect with Phyllis on LinkedIn: www.linkedin.com/in/phyllis-njoroge/

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