EP 31 - Google Optimize with Tracy Laranjo

Our third episode in the A/B testing tools series is dedicated to Google Optimize.

In this episode, Matt and Moshe are joined by Tracy Laranjo, a Conversion Rate Optimization Manager using Google Optimize at InkBox.

Google Optimize is part of the Google Marketing Platform so it works well with other Google products like Google Analytics. Tracy speaks to her work in optimization using Google Optimize and how it’s low barrier of entry has allowed her to implement experiments with success.Tracy is also a host on the Experiment Nation podcast where they have insightful conversations about this space in Product.

Come join Matt, Moshe and Tracy to learn about Google Optimize and the Experiment Nation podcast!

* You can connect with Tracy at:
LinkedIn - linkedin.com/in/tracylaranjo/
Experiment Nation - experimentnation.com/

* Google Optimize: marketingplatform.google.com/about/optimize/

* You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - linkedin.com/company/product-for-product-podcast
- Matt Green - linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - linkedin.com/in/mikanovsky/

* Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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