Adam Franklin, a professional speaker and LinkedIn expert, shares how copywriters can utilize LinkedIn to find new clients. He discusses a 5-step process to convert leads into clients, awakening dormant connections, using pre-written scripted messages, making small tweaks to profile, creating personalized messages, and crafting scripts that focus on the client. Adam's specialty lies in helping copywriters win high-value clients through LinkedIn.

Would you like to hear from a marketing expert who has been responsible for sending out more than 200 million emails?  …who works with people like Tony Robbins and the world’s best-known authors, speakers and thought leaders… …who understands the digital content funnel (and upends it)… …who knows how to create hooks, lead magnets, buyer journeys and every other little detail associated with email marketing success? If so, Michelle Falzon is the guest you have been waiting for. Michelle Falzon is a strategic content specialist who works globally but lives locally and is what most would say, living the copywriting life! In this episode you’ll learn how to: Structure an email campaign Manage a client who wants to send multiple messages to the one database Segment your copywriting message (even if you don’t know who’s on the database) Reinvent the Digital Marketing Funnel (and why the Digital Mountain Funnel is so much better) Use the ‘buyer journey’ process to map out an email campaign Test your email campaign (and know what variables to test) Position your services as a value-based consultant, rather than a transactional copywriter Ask the one important question that will show you exactly what copy you need to write Educate the client as to why open rates and click through rates are not the best measures of success Format your email for best results (and how to use links strategically) Find the right ratio of ‘sales’ versus ‘education’ in your emails to maximise success (without alienating the reader) Outsource the setting up of automated email campaigns (and who to contact to make it happen) Choose the right email software for your specific needs. Mentioned in this episode: Connect with Michelle Falzon on LinkedIn  HerBusiness Marketing Success Mastermind   We Are Content Content Sells Podcast The Ask Method by Ryan Lavesque Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

What do Nicole Kidman, Baz Luhrmann, Neil Armfield, Louis Nowra and Fran Kelly all have in common?  Alison Dunn has worked with them all. As one of Australia’s foremost arts publicists, she’s been instrumental in promoting some of the world’s most prestigious artists, shows and festivals.  She was the head of business development and marketing for the Sydney Festival, marketing manager for the Australian Brandenburg Orchestra,  director of marketing for the Adelaide Festival, and much more.  Now, in her ‘third act’ of working for herself, choosing purpose-led, heart-centred projects is her goal and copywriting enables her to achieve that. In this episode, Alison talks to us about how she:  reinvented herself and created a new business from scratch landed a $30k writing contract via LinkedIn reframes past work experiences to position herself as a successful copywriter believes copywriting is the perfect occupation for those in their ‘third act’ of life repackages her skill sets to be of value to a client Mentioned in this episode: Alison’s website Connect with Alison on LinkedIn Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Did you know that artificial intelligence can now write copy, and really good copy, at that.  Yes, that technology is here and it’s either an opportunity for us copywriters, or it’s a threat – you be the judge. And the man to tell us more about that is Mark Baartse, former Chief Marketing Officer at Showpo, the online fashion retailer, and digital marketer extraordinaire. Nominated in the top 50 CMOs in Australia, in the top 50 people in ecommerce retailing and credited with increasing Showpo’s revenue by 400% in three years, and growing the marketing team from 1 person (him) to 18, Mark knows more about digital marketing than most. His clients include Officeworks, Salesforce, Big W, Vodafone and many more. His common sense, no-nonsense, down to earth approach for how to market any business is both refreshing and enlightening.  In this episode, he talks to us about:  the trends in marketing that copywriters really need to know about some clever strategies he uses to simplify complex marketing briefs  the questions he asks his clients that keep things real why we should be afraid of AI  what all good copywriters should be learning right now how he likes to work with copywriters what he looks for when hiring copywriters and much more.  Mentioned in this episode: Mark’s website Video about GPT-3 (the AI bot writing copy) Learn more about GPT-3 Article on The Guardian that was written by a robot Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Airbnb, Snickers, Lexus, Libra, World Health Organisation - these are just some of the blue-chip copywriting clients Shannon Crowe has worked with during her illustrious advertising career.   Recently ranked at #8 on the list for the World’s Most Awarded copywriters, Shannon kicked off her career studying graphic design and photography and at the ‘ancient’ age (in ad agency land) of 29 she landed her first copywriting job with Grey Advertising. The rest, as they say, is history.  Now, as a single mum bringing up her little boy in suburban Melbourne, she’s left agency life to become a freelance copywriter and is loving every second of it.  In this episode, Shannon takes us through: Some of the award-winning work she created How to work effectively with clients Her career highlights (being flown to Cannes to attend glittering award ceremonies),  The low lights (realising that agency hours would never be compatible with being a mum and needing to find a new way to work),  Tips on how to overcome the fear of the blank page Managing impostor syndrome and creative anxiety Advice for how to build your portfolio when you don’t have any experience Her Tasmanian Writers Retreat and how to be a part of it. Mentioned in this episode: Shannon Crowe Creative  D&AD New Blood Awards  Future Lions competition Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Redbubble is a massive disruptor in the art and design market (in a good way) because for a change, the artists get paid for their work!  It’s a true-blue Melbourne success story and the man behind the awesome copy that has made the website such a success is Jason Toon.  With over 450,000 active artists on the site creating original artwork, 10 million site visits per month, and over 7,000,000 people buying from the site, Jason is the man who writes the copy that makes people buy. In this episode, Jason talks about: His journey from being a drop-out journalism student to being a leading copywriter Why his counter-culture punk rocker sensibility was the best background for his first copy job Being lured from the USA to Australia to work on the Catch.com.au website Writing for large-scale email projects with multiple segmented audiences How to source portfolio work if you haven’t got any clients Creative techniques for how to come up with great ideas Mentioned in this episode: Redbubble Catch.com.au Jason Toon’s LinkedIn Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

It’s everyone’s dream, isn’t it? To chuck in your job, say ‘bye bye’ to the rat race, hit the road in your campervan and drive around Australia indefinitely. For most of us, it’s just that - a dream.  But for one lady, Tanya Enright, she turned that dream into a reality. After a workplace injury left her unable to teach again, she turned to copywriting as a new career.  It delivered in spades. 4 months after completing our short course, she packed up her bags, hit the road with her partner and three dogs, and has not looked back. In this episode, she tells us how she did it, why she did it, and how she managed to create a flourishing copywriting career so quickly. This is an inspirational story of what’s possible when you just put one foot in front of the other and have the courage to believe that life can be lived on your own terms.  Mentioned in this episode: Tanya’s copywriting business: Raven Writings Tanya’s grey nomad blog Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

How good would it be if others could find your copywriting clients for you? What about getting paid to write your own book? What about generating thousands of new subscribers without spending a cent? All this and more is possible with partnerships - but not your average partnerships. We’re talking about strategic partnerships and how copywriters like you – new and experienced - can leverage partnerships to build your copywriting business quickly. In this episode, partnership expert and marketing guru Katrina McCarter reveals: Why copywriters are uniquely placed to source lucrative partnerships How copywriters can leverage partnerships to build their business quickly (without spending a cent on marketing) Examples of partnerships all copywriter should consider What to look for when collaborating Who to contact to find new partnerships Mentioned in this episode: Partnership Mastery Marketing to Mums Katrina’s website Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

How do two Israeli brothers with no money, basic tech skills and patchy English build some of Australia’s most successful online businesses, with a combined exit valued of more than $1 billion?  You may not know their faces but you’ll certainly know the brands they build – Catch.com.au, Menulog, Scoopon and Luxury Escapes. What’s more, they did it on a budget and spent virtually zero on marketing.   How did they do it? With great copywriting, an entrepreneurial mindset and a passion to create a successful business. In this episode, the co-founder Gabby Leibovich reveals: How he built multiple businesses without spending any money on advertising  What he looks for when hiring copywriters How to turn humiliation and failure into the fuel for success The secrets to innovation when you’re up against competitors bigger than you The power of PR and how to get it, even when you’re just starting out How you can make your own luck when everything is going wrong The power of networking (even if you’re an introvert and hate going out) Fun fact:  You never know where copywriting will take you.  After interviewing Gabby for my first book, Secrets of Online Entrepreneurs, he contacted me four years later to ask if I would ghost-write his business book. I did, the book is out, went to #1 on Booktopia and Amazon one week after launch and the rest is history. The lesson? Writing books is great fun, lucrative and as a copywriter, you are the perfect person to help others do it! Just think of it as one long copywriting job. Mentioned in this episode: Catch.com.au Menulog Scoopon Gabby’s book, Catch of the Decade Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

People love being a copywriter for lots of reasons – it’s portable, you can write from anywhere, you don’t need a degree in writing and it doesn’t matter how old you are. But the real reason why people like writing copy is because it’s so well paid, especially when compared to traditional writing work like journalism, creative writing and feature writing. And that’s what I’ll be talking about today – money, and how to make lots of it from copywriting. Make no mistake, the way you charge for your copy is a skill in and of itself, but it is a learnable skill and I’ll be sharing with you today the tricks of the trade that I’ve picked up over my 30-year career. In this episode, you’ll learn how to: Charge for your work Convert queries into paid work Avoid charging by the hour Cope when the client doesn’t like what you’ve written Get paid upfront You’ll also get suggested price points for web writing, emails, fliers and detailed scripts you can follow to manage the client conversations about pricing. Mentioned in this episode: Download Bernadette’s copywriting rate card. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.