So you want to be a copywriter with Bernadette Schwerdt

There’s a reason lots of English teachers become copywriters! They’re good with words, know how to communicate and they know how to deal with unruly people. The perfect skillset for copywriting. In this podcast, Emma shares with us her journey from English teacher to copywriter, how she overcame a lack of confidence to put herself out there as a copywriter, how she used a simple spreadsheet to generate leads and why copywriting is the perfect job for mothers of young children. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Would you like to turn your passion for copywriting into a six figure income? Then listen up, because Nikhil Rughani – Copy Connoisseur – did just that and he joins us on this podcast episode to share how. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Discover how this successful entrepreneur created 36,000 social media posts in one year, why he did it and what he got from it. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Charlotte Isaac is a systems expert. Wait! Come back. She is actually very interesting. She works with copywriters to help them automate the hard bits, the unpleasant bits, the daunting bits – the bits that stop us from succeeding. Systems really are the difference between working in your business and on your business. If you know that your lack of systems is really letting you down, now is the time to get those systems set up.  Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Email is one of the most important channels for generating new leads. While some say email is ‘dead’, nothing could be further from the truth. Just ask Liz Green. Liz is an email copywriting expert and is flat-chat with work and booked out weeks in advance. There are secrets to her success and she reveals the best of them in this podcast episode. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Are you are one of those copywriters who need a website, have been putting it off because it’s just too hard, and you know you are losing business to those who do have one? In this episode you’ll learn exactly what you need to create your website and how to do it. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode. Kelsey Johnson is a Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time through the power of email automation. Kelsey shares: how to make a landing page work for copywriters how to create and write an email welcome series  what that email sequence looks like what each email needs to say and do how often those emails need to be sent  how to keep your list active and engaged  how to use video on a landing page  how to test a landing page campaign. If you’re a copywriter looking to use landing pages to promote yourself and your writing business, or you want to offer landing pages to your clients and get paid to do so, this is the podcast for you. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Blogs are one of the fastest ways to increase your thought leadership, get your website on page one of google and convert casual web visitors into paying clients. Can a little blog do all that? Yes it can. But how do blogs work? Why are they so powerful? Why does everyone say ‘you need a blog’ and more importantly, how can you write one quickly even if you’re not a professional copywriter? That’s what this episode is all about. In this episode we cover: 3 reasons why you should write a blog How to write one, even if you’re not a professional copywriter How to write a blog  How to use it to drive traffic How to guest blog and build your list How to use blogs to increase your Google page rank How to uncover your Domain Authority score (and why it matters) How to write about what you know How to find your first blog client.  Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Discover the secrets of making your email campaigns work. Is email dead? Not by a long shot according to Shaun Ernst, the founder of one of Australia’s most successful email marketing companies. He should know. His clients include JB Hi-Fi, General Pants, Swisse Vitamins and many more.   In today’s episode we talk about something very specific that anyone who sends even one marketing email needs to know about – how to prevent your emails from landing in the spam filter. We also talk about the consequences of sending spam, how to improve your sender reputation, what the privacy act means for even the smallest of businesses, the top 5 email platforms to use, why open rates are not all they’re cracked up to be and more. What is the future of email versus social media? What is spam? Who makes the laws as to what is spam and what is not? Are there different laws for different types of businesses? What are the consequences of sending spam – legal, financial, reputational, transactional? What are spam filters and how do they work? What are some of the rookie errors that business owners get wrong when it comes to sending emails? What strategies can we use to ensure that our emails don’t get caught up in spam filters? What are the top 5 email platforms/software you recommend for big, medium and small business?   How do we know that our emails are going to spam filters? How does the customer know their emails are going to spam? Read the show notes Join our community of copywriters at CopyClub.com.au.  See omnystudio.com/listener for privacy information.