So you want to be a copywriter with Bernadette Schwerdt

Copy School & Australian Writers' Centre
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Jul 17, 2022 • 54min

COPYWRITER 040: How to add PR to your suite of copywriting services

If you’ve ever wanted to offer PR services to your clients but you’ve never really known what PR is or how to offer it, this is the episode for you. Jules Brooks is one of Australia’s top publicists and PR coaches. She specialises in helping SMEs do their own PR so they can get free coverage in print, press on radio, TV and online. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
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Jun 26, 2022 • 28min

COPYWRITER 039: How to find your first copywriting client

Starting something new is always hard. But have you found that once you get going, it gets easier? Finding your first copywriting client is no different. Once you get that first job under your belt you’ll find it gets a whole lot easier. This episode is a little bit different to others. It’s an excerpt from a video I recorded for Copy Club, Australia’s most exciting community for emerging and experienced copywriters. Join Copy Club and you’ll get access to a whole range of benefits including a massive training hub filled with education training videos, templates and much more. (Check out copyclub.com.au for more). Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
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Jun 5, 2022 • 45min

COPYWRITER 038: How to transition from teaching to full-time copywriting, with guest Emma McMillan

There’s a reason lots of English teachers become copywriters! They’re good with words, know how to communicate and they know how to deal with unruly people. The perfect skillset for copywriting. In this podcast, Emma shares with us her journey from English teacher to copywriter, how she overcame a lack of confidence to put herself out there as a copywriter, how she used a simple spreadsheet to generate leads and why copywriting is the perfect job for mothers of young children. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
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May 15, 2022 • 37min

COPYWRITER 037: How to articulate your value as a copywriter

Would you like to turn your passion for copywriting into a six figure income? Then listen up, because Nikhil Rughani – Copy Connoisseur – did just that and he joins us on this podcast episode to share how. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
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Apr 24, 2022 • 45min

COPYWRITER 036: How to create an ‘industrial scale’ social media campaign

Discover how this successful entrepreneur created 36,000 social media posts in one year, why he did it and what he got from it. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
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Apr 10, 2022 • 21min

COPYWRITER 035: How to automate your copywriting business, with guest Charlotte Isaac

Charlotte Isaac is a systems expert. Wait! Come back. She is actually very interesting. She works with copywriters to help them automate the hard bits, the unpleasant bits, the daunting bits – the bits that stop us from succeeding. Systems really are the difference between working in your business and on your business. If you know that your lack of systems is really letting you down, now is the time to get those systems set up.  Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
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Mar 27, 2022 • 52min

COPYWRITER 034: How to launch your email copywriting business and write a ‘welcome’ email series to promote it

Email is one of the most important channels for generating new leads. While some say email is ‘dead’, nothing could be further from the truth. Just ask Liz Green. Liz is an email copywriting expert and is flat-chat with work and booked out weeks in advance. There are secrets to her success and she reveals the best of them in this podcast episode. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
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Mar 13, 2022 • 56min

COPYWRITER 033: How to build your copywriting website, with guest Sandy Taylor

Are you are one of those copywriters who need a website, have been putting it off because it’s just too hard, and you know you are losing business to those who do have one? In this episode you’ll learn exactly what you need to create your website and how to do it. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
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Feb 27, 2022 • 48min

COPYWRITER 032: How to market your copywriting business (without selling yourself or selling out), with guest Paul McCarthy

Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
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Feb 13, 2022 • 45min

COPYWRITER 031: How to create landing pages that generate leads and sales

Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode. Kelsey Johnson is a Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time through the power of email automation. Kelsey shares: how to make a landing page work for copywriters how to create and write an email welcome series  what that email sequence looks like what each email needs to say and do how often those emails need to be sent  how to keep your list active and engaged  how to use video on a landing page  how to test a landing page campaign. If you’re a copywriter looking to use landing pages to promote yourself and your writing business, or you want to offer landing pages to your clients and get paid to do so, this is the podcast for you. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

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