Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode. Kelsey Johnson is a Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time through the power of email automation. Kelsey shares: how to make a landing page work for copywriters how to create and write an email welcome series  what that email sequence looks like what each email needs to say and do how often those emails need to be sent  how to keep your list active and engaged  how to use video on a landing page  how to test a landing page campaign. If you’re a copywriter looking to use landing pages to promote yourself and your writing business, or you want to offer landing pages to your clients and get paid to do so, this is the podcast for you. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Blogs are one of the fastest ways to increase your thought leadership, get your website on page one of google and convert casual web visitors into paying clients. Can a little blog do all that? Yes it can. But how do blogs work? Why are they so powerful? Why does everyone say ‘you need a blog’ and more importantly, how can you write one quickly even if you’re not a professional copywriter? That’s what this episode is all about. In this episode we cover: 3 reasons why you should write a blog How to write one, even if you’re not a professional copywriter How to write a blog  How to use it to drive traffic How to guest blog and build your list How to use blogs to increase your Google page rank How to uncover your Domain Authority score (and why it matters) How to write about what you know How to find your first blog client.  Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Discover the secrets of making your email campaigns work. Is email dead? Not by a long shot according to Shaun Ernst, the founder of one of Australia’s most successful email marketing companies. He should know. His clients include JB Hi-Fi, General Pants, Swisse Vitamins and many more.   In today’s episode we talk about something very specific that anyone who sends even one marketing email needs to know about – how to prevent your emails from landing in the spam filter. We also talk about the consequences of sending spam, how to improve your sender reputation, what the privacy act means for even the smallest of businesses, the top 5 email platforms to use, why open rates are not all they’re cracked up to be and more. What is the future of email versus social media? What is spam? Who makes the laws as to what is spam and what is not? Are there different laws for different types of businesses? What are the consequences of sending spam – legal, financial, reputational, transactional? What are spam filters and how do they work? What are some of the rookie errors that business owners get wrong when it comes to sending emails? What strategies can we use to ensure that our emails don’t get caught up in spam filters? What are the top 5 email platforms/software you recommend for big, medium and small business?   How do we know that our emails are going to spam filters? How does the customer know their emails are going to spam? Read the show notes Join our community of copywriters at CopyClub.com.au.  See omnystudio.com/listener for privacy information.

To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is for you. Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing, he decided to follow his intuition and become a medical and healthcare copywriter. He is now the Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare marketing. He writes for a range of clients including the hospitals, IVF clinics and communication campaigns for the national COVID-19 response. In this episode, I talk to Ryan about: How to become a medical or healthcare copywriter The creative process his agency follows to create a campaign Why pitching for new clients is a nightmare (necessary, but still a nightmare) The pros and cons of niching as a copywriter How his agency chooses and hires copywriters Why content marketing work (and proof that it does) Tips for copywriters starting out Why he wrote his book and the impact it had on his career. Mentioned in this episode: Ryan Wallman on Twitter Wellmark  Delusions of Brandeur by Ryan Wallman Ad Teachings Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Often it’s the people with the least confidence who have the most talent. Imagine how powerful you’d be if you could combine your inherent ability with the confidence to talk about it. You’d be unstoppable. When Oprah Winfrey came to Australia, she could have picked anyone to handle her PR. She picked Karen Eck, founder of Eckfactor, one of Australia’s premier PR agencies, and the campaign generated over $190 million in media exposure.  Karen has worked with some of the biggest brands on the planet including Uber, Sony Pictures, Anthony Robbins and The Wiggles. You could say she knows how to get people noticed! Links mentioned in this episode: Eckfactor Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Even if you have zero knowledge about copywriting, you can reinvent yourself and land the job of your dreams. Discover how Louis Lucente did just that by doing a copywriting course at the Australian Writers' Centre. One year on, he’s working with some of Australia’s biggest brands. Louis Lucente is one of Australia’s finest musical theatre stars. The lure of creating a side hustle to supplement his acting work had been niggling Louis for years so when lockdown came along and he had time to stop and think, he knew that now was the time to get started. Within a year, he went from having zero knowledge of copywriting to creating a successful freelance copywriting business,to landing the job of his dreams with one of Melbourne’s hottest creative ad agencies and working on some of Australia’s biggest brands.   We talked about: How he got started as a copywriter How he found his first few copywriting clients How he landed a job in an advertising agency The connection between acting, theatre, creativity and copywriting and how they intersect How to work with clients or products when you are ethically challenged  Links mentioned in this episode: Louis Lucente Read the show notes Join our community of copywriters at CopyClub.com.au.  See omnystudio.com/listener for privacy information.

Copywriting careers start anywhere – even on Nepalese hiking trips! Gabi Pasztor shares her story of transitioning from a career in teaching to become a full time freelance copywriter. Gabi Pasztor loved her job as a teacher but when a tour guide on a Nepalese hiking trip asked her to write the copy for his tour website, she thought, maybe others could use my services too! With zero experience in business, or networking, or client development, she is now the owner of a very successful copywriting business, sets her own hours, works with who she wants when she wants and has never looked back. In this podcast I talk to Gabi about how she transitioned from being a teacher to being a full-time copywriter, the steps she took to make it happen, the mistakes she made and the lessons she’s learnt along the way. We talk about how Gabi: transitioned from being a teacher to a copywriter  set up her copywriting business from scratch, and why not having a business background was an asset found her first few clients leveraged her personal network to find work  built strategic partnerships to generate high value clients  turned word-of-mouth introductions into long term clients built her website (and why she’d do it oh-so-differently next time) outsources key activities uses LinkedIn to gain connections and engagement  pitched to clients and the script she uses that gets great results. If you’re keen to transition from one career to another, and find a side hustle that inspires you, check out our copywriting courses and discover, as Gabi did, that creating a copywriting career is well within reach of anyone. Mentioned in this episode: Quill Copywriting   Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Discover how copywriting can help you turn your passion into profit.   Donna Webeck’s dream was to earn money by writing about real estate but with no experience in the sector, no background in writing, no contacts in the real estate industry, that dream seemed just that.  Until she took the plunge, did a short course in copywriting and now here she is 6 years later with a flourishing, thriving business writing real estate copy for some of the country’s top real estate agents, earning a six-figure income and having the flexibility and freedom to be there for her family and see them grow up.  In her own words, she now has her dream job. Today I talk to Donna about how she did it and how you can do it too.  In this episode, we talked about: How she got started in the real estate copywriting industry How long it takes to write up a real estate listing How much you can earn as a real estate copywriter What the future of real estate copywriting holds Tips on how to write copy for real estate What to do when the property you’re promoting is less than exciting How to leverage contacts and strategic partnerships to easily find new clients How she overcame shyness and introversion to become a successful and confident networker Why you only need to find one client to kick start your copywriting business Where to find clients and what to say (Donna found a new client at a funeral!) Why it’s not always necessary to visit the property How to leverage Google to help you write your listings quickly Why ‘show, don’t tell’ formula for writing copy helped her become Australia’s ‘go to’ real estate copywriter How she used a short course in copywriting to launch her career Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

A once-in-a-lifetime job opportunity that turned toxic was the catalyst for leading journalist Kate Halfpenny to turn her hand to content writing. And what a journey she’s been on ever since. She shares the highs and lows and lessons learnt here. Bad mothers. Boogie boarding. Bad jobs that make us question our worth and ability.  Making a sea change. Life. Death.  Empty nesting.What’s all this got to do with copywriting? Well, a lot actually because my guest today is Kate Halfpenny, one of Australia’s most successful journalists. As the executive editor of  Who magazine for 24 years, chief of staff for The New Daily newspaper for many years, and a writer for The Age and other leading publications, Kate moved from journalism into a marketing  communications role – and absolutely hated it! That experience forced her to confront what she really wanted to do, where she really wanted to live, who she really wanted to spend time with, and part of that reinvention was to become a content writer and a highly sought after one, at that. That’s what it’s got to do with copywriting. In this episode, Kate and I discuss: What’s being a ‘bad mother’ really mean and why it might actually be a good thing Why she took a communications role and why it ended so badly How to pitch to the media and get your stories picked up How to ‘bug’ journalists without being annoying How to come up with great ideas How to navigate transitioning from motherhood to empty nesting Why life is too short to be anything less than honest How to deal with rejection  How to know when the copy you write is good or not The 7 step structure for writing content  How to make a sea change Why we love Guy Pearce Mentioned in this episode: Kate Halfpenny on LinkedIn Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.