So you want to be a copywriter with Bernadette Schwerdt

Copy School & Australian Writers' Centre
undefined
Jan 1, 2023 • 45min

COPYWRITER 048: How to become a copywriting influencer, with guest Danielle Lewis

For 95% of beginner copywriters, finding clients is the bane of their existence. Well, what if I told you there was a way you could avoid all that? This approach has clients clicking on YOUR profile, and directly messaging YOU — not you painfully messaging them. No more Upwork, Fiverr, or yet another job application with 50 other potential candidates.  Best part? You become the prize, and with that, you instantly command higher rates because you have a flurry of piping hot leads begging to work with you.  Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
undefined
Dec 11, 2022 • 23min

COPYWRITER 047: How to write an email welcome sequence

Email is not dead, never was, never will be. In this podcast you’ll learn how to prepare a welcome sequence so that you can kick start your email automations, communicate easily with prospects and turn casual visitors into paying customers.    We also take a look at the ultimate checklist of how to prepare and write an email campaign so that no matter what level of knowledge you have or what level of sophistication you are working to, you will be able to launch an email campaign with ease and confidence. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
undefined
Nov 19, 2022 • 47min

COPYWRITER 046: How to make $5,000 in 5 days by writing high-converting sales page copy, with guest Dani Paige

Dani Paige started her career in the oil and gas fields of Canada and quickly realised ‘this is not going to work.’ It’s just too cold! So she did some digging, pardon the pun, found copywriting, and in particular copywriting for sales pages. She launched her business and within one year of leaving her full-time job, was earning over $100,000, and her business continues to grow year-on-year. In this episode, she outlines how she got started, why she chose sales pages as her niche, the tricks and tips for writing high-performing sales pages, how you too can charge $5000 for 5 days of work, how to find clients, and much more. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
undefined
Oct 30, 2022 • 32min

COPYWRITER 045: How to turn your passion for wine into copywriting profit

Ruth Megan started her life as a crystal healer. In her own words, she loves a bit of ‘whoo hoo’ in her life. But when she discovered that she could make a living from writing about wine, she decided to make that her career. She now spends her time visiting some of Australia’s top wineries, taste testing the best of the best and writing about it all. In Ruth’s own words: it is her dream job. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
undefined
Oct 9, 2022 • 30min

COPYWRITER 044: How to find more clients than you can handle (after only six months of starting out)

After six months of being a business, Helen Knight had more clients than she could poke a stick at. She emailed me to ask me if I had any copywriters I could refer to her and she has never looked back.  What a wonderful way to kickstart your copywriting career.    In this episode, I talked to Helen about found all those clients and what she did in order to generate so much work she needed to outsource it. As a former English teacher at a prestigious school Helen did not have a business background so she was really starting from scratch but has gone on to create her dream job.   Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
undefined
Sep 20, 2022 • 50min

COPYWRITER 043: How to make $15,000 per sequence as an email copywriter, with guest Christian Simovic

Christian Simovic is a man on a mission. At just 22 years old and with only 10 months under his belt as a copywriter, he’s already earning $15,000 to $20,000 per email sequence and gaining an enviable client list. He is one of the few copywriters who offer a no-results-no pay model. Risky? Yes, but it works and in this session he shows us exactly how he created this business model, why his clients love it, the pitfalls attached to it and how he came to be so confident at such a young age. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
undefined
Aug 28, 2022 • 38min

COPYWRITER 042: How to charge for your copywriting work

Charging the right fee for your copywriting services can be a hit and miss affair. Some people charge thousands and have no trouble finding clients. Others charge a pittance and can’t get a sale. What’s the difference? Here’s the truth - it’s not what you charge, it’s how you charge. Sure, your hourly rate or project fee is hugely important and can determine if you get the job or not. But it’s how that fee is framed that makes all the difference.  Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
undefined
Aug 7, 2022 • 50min

COPYWRITER 041: How to face criticism and build resilience, with guests Zara and Troy Love

Criticism. We’ve all had it and for as long as we continue to be copywriters we’ll continue to get it.  But it’s how we deal with it that makes all the difference. It can set us up to be better at what we do or it can cut us to the quick and stop us from doing what we were born to do. In this podcast I talk to Zara and Troy Love, two of Australia’s foremost performance and speech coaches. They’ve worked with politicians, actors and sports stars to help them craft their public persona, write their speeches and coach them to shine on stage.    Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
undefined
Jul 17, 2022 • 54min

COPYWRITER 040: How to add PR to your suite of copywriting services

If you’ve ever wanted to offer PR services to your clients but you’ve never really known what PR is or how to offer it, this is the episode for you. Jules Brooks is one of Australia’s top publicists and PR coaches. She specialises in helping SMEs do their own PR so they can get free coverage in print, press on radio, TV and online. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
undefined
Jun 26, 2022 • 28min

COPYWRITER 039: How to find your first copywriting client

Starting something new is always hard. But have you found that once you get going, it gets easier? Finding your first copywriting client is no different. Once you get that first job under your belt you’ll find it gets a whole lot easier. This episode is a little bit different to others. It’s an excerpt from a video I recorded for Copy Club, Australia’s most exciting community for emerging and experienced copywriters. Join Copy Club and you’ll get access to a whole range of benefits including a massive training hub filled with education training videos, templates and much more. (Check out copyclub.com.au for more). Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app