
So you want to be a copywriter with Bernadette Schwerdt
Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.
Latest episodes

Aug 7, 2022 • 50min
COPYWRITER 041: How to face criticism and build resilience, with guests Zara and Troy Love
Criticism. We’ve all had it and for as long as we continue to be copywriters we’ll continue to get it. But it’s how we deal with it that makes all the difference. It can set us up to be better at what we do or it can cut us to the quick and stop us from doing what we were born to do. In this podcast I talk to Zara and Troy Love, two of Australia’s foremost performance and speech coaches. They’ve worked with politicians, actors and sports stars to help them craft their public persona, write their speeches and coach them to shine on stage. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Jul 17, 2022 • 54min
COPYWRITER 040: How to add PR to your suite of copywriting services
If you’ve ever wanted to offer PR services to your clients but you’ve never really known what PR is or how to offer it, this is the episode for you. Jules Brooks is one of Australia’s top publicists and PR coaches. She specialises in helping SMEs do their own PR so they can get free coverage in print, press on radio, TV and online. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Jun 26, 2022 • 28min
COPYWRITER 039: How to find your first copywriting client
Starting something new is always hard. But have you found that once you get going, it gets easier? Finding your first copywriting client is no different. Once you get that first job under your belt you’ll find it gets a whole lot easier. This episode is a little bit different to others. It’s an excerpt from a video I recorded for Copy Club, Australia’s most exciting community for emerging and experienced copywriters. Join Copy Club and you’ll get access to a whole range of benefits including a massive training hub filled with education training videos, templates and much more. (Check out copyclub.com.au for more). Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Jun 5, 2022 • 45min
COPYWRITER 038: How to transition from teaching to full-time copywriting, with guest Emma McMillan
There’s a reason lots of English teachers become copywriters! They’re good with words, know how to communicate and they know how to deal with unruly people. The perfect skillset for copywriting. In this podcast, Emma shares with us her journey from English teacher to copywriter, how she overcame a lack of confidence to put herself out there as a copywriter, how she used a simple spreadsheet to generate leads and why copywriting is the perfect job for mothers of young children. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

May 15, 2022 • 37min
COPYWRITER 037: How to articulate your value as a copywriter
Would you like to turn your passion for copywriting into a six figure income? Then listen up, because Nikhil Rughani – Copy Connoisseur – did just that and he joins us on this podcast episode to share how. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Apr 24, 2022 • 45min
COPYWRITER 036: How to create an ‘industrial scale’ social media campaign
Discover how this successful entrepreneur created 36,000 social media posts in one year, why he did it and what he got from it. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Apr 10, 2022 • 21min
COPYWRITER 035: How to automate your copywriting business, with guest Charlotte Isaac
Charlotte Isaac is a systems expert. Wait! Come back. She is actually very interesting. She works with copywriters to help them automate the hard bits, the unpleasant bits, the daunting bits – the bits that stop us from succeeding. Systems really are the difference between working in your business and on your business. If you know that your lack of systems is really letting you down, now is the time to get those systems set up. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Mar 27, 2022 • 52min
COPYWRITER 034: How to launch your email copywriting business and write a ‘welcome’ email series to promote it
Email is one of the most important channels for generating new leads. While some say email is ‘dead’, nothing could be further from the truth. Just ask Liz Green. Liz is an email copywriting expert and is flat-chat with work and booked out weeks in advance. There are secrets to her success and she reveals the best of them in this podcast episode. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Mar 13, 2022 • 56min
COPYWRITER 033: How to build your copywriting website, with guest Sandy Taylor
Are you are one of those copywriters who need a website, have been putting it off because it’s just too hard, and you know you are losing business to those who do have one? In this episode you’ll learn exactly what you need to create your website and how to do it. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Feb 27, 2022 • 48min
COPYWRITER 032: How to market your copywriting business (without selling yourself or selling out), with guest Paul McCarthy
Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.