So you want to be a copywriter with Bernadette Schwerdt

If you’d like to explore how your copywriting skills can help you, or your client, write a book and become an authority in your industry, this is the episode for you. Anna Featherstone is an expert author, publicist, independent book marketer. In this podcast, she reveals her inside secrets on how you can publish a book to increase your writing revenue. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

From Rachel Smith, the founder of Rachel’s list It’s not every day you get to speak to the eponymous founder of a successful business but today I get to speak to Rachel, the Rachel in Rachel’s list. If you haven’t heard of it, the list is an online platform that showcases a huge range of fantastic jobs for journalists, copywriters, content creators and branding specialists. If you’re looking for paid work, this is the place to start. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Would you like to sell your copywriting business for a million dollars, or even $10 million dollars? It’s possible, and Kobi Simmat is going to show us how.  Kobi is one of Australia's most successful business improvement specialists. He recently achieved a $20 million valuation and then a successful sale of his own business and now helps others unlock the full potential of their businesses. He wrote a book called ‘How to Build a Business Others Want to Buy’ and, full disclosure, I was his ghostwriter so I got to spend a lot of time hearing how he did it and how others can too. I think you’re going to love what he has to say. And the good news? A copywriting business is the perfect business to sell because our clients don’t just need one piece of content; they need lots of content on a monthly basis which makes a copywriting business a very attractive proposition. And why is that? Because the # 1 thing that buyers look for is monthly recurring revenue. What a coincidence. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Have you always wanted to be paid to travel?  Would you like to stay in luxurious resorts for free?  If you’d like to indulge your passion for food, wine, wellness or any other passion and get paid to do so, this is the episode for you. You may not realise it, but there's a massive connection between travel writing and copywriting. If you can write copy, you are well positioned to become a travel writer too. You find out why in this episode. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Theresa Miller, seasoned journalist and media guru, shares insights on structuring key messages for media attention and the importance of being able to describe your job to your family. They also discuss the significance of focusing on end results in copywriting and the challenges faced by women in getting their message out. Join their copywriting community for more inspiration.

Attention, Copywriters! We need to address the elephant in the room: procrastination.  It hinders productivity, stifles creativity and creates stress. And of course, the longer we leave it, the harder is gets to start and that creates even more stress. Meanwhile time is ticking, the deadline is looming and you haven’t’ even started and what does create? Fear. And that is a really bad place from which to write because it paralyses our creative process.   So how can we eliminate procrastination? I’ve got 13 tried and tested ways to help. And the reason I know they work is because I’ve been a procrastinator, I still am, I don’t think you ever really stop being one, but I’ve found some really useful strategies that have helped me overcome this pernicious habit and I’d like to share them with you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

If you’re looking for practical strategies to transform your business and maximise customer growth this is the podcast for you. Amy Miocevich is one of Australia’s leading digital marketers and the author of "The Very Good Marketing Guide: How to Grow Your Business on a Budget." In this episode I talk to Amy about the many ways that we as copywriters can market our businesses and do it on a budget. Amy has created a simple yet powerful 5 step framework that maps out the customer journey, and turns strangers into devoted fans. If you don’t like doing business development but want a steady stream of consistent work, you’ll love what Amy has to say. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

I’ve coached over 10,000 people to become freelance copywriters. When you coach that many people, and you watch what they do with the information you give them, it’s fascinating to see what happens.  Some people take the tools and run with them and create wildly successful copywriting careers – and get all the requisite benefits that come from being a successful copywriter – freedom to work where you want, when you want, with whom you want and the satisfaction of getting paid very well to do something you love.    Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Has ChatGPT made copywriters redundant?  Far from it, according to Greg Baker, a lecturer in Artificial Intelligence and Computational Linguistics at Macquarie University. Greg, more than most, has his finger on the pulse on not just where ChatGPT is heading but how it actually works!   He has spent his life researching natural language processing and has a deep knowledge of what these tools can do and more importantly, how we copywriters and creative folk can harness them to our advantage. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

They say that a big business is just a small business with systems. So how do you create the systems? How do you know what systems to create? What even is a system? If you’re a copywriter looking to fast track the success of a business and want some inside secrets on how you can do more with less and turn your fledgling business into a six or seven figure juggernaut, this is the podcast for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.