So you want to be a copywriter with Bernadette Schwerdt

COPYWRITER 062: How to become a successful ghostwriter

11 snips
Oct 23, 2023
Discover the intriguing world of ghostwriting as a lucrative extension of copywriting. Learn about the vital skills of rapport-building and listening that define a successful ghostwriter. Unpack the art of crafting narratives that honor a client's voice while remaining marketable. Explore storytelling techniques and the dynamics of the ghostwriter-client relationship. Lastly, understand how setting proper fees can enhance the quality of your work and impact marketing strategies.
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INSIGHT

Ghostwriting Is Ultimate Copywriting

  • Ghostwriting is like an extended copywriting project where you write for one client invisibly.
  • You must become the client's voice without seeking credit for the work written.
ANECDOTE

First Ghostwriting Job

  • Bernadette's first ghostwriting job came after interviewing entrepreneurs for her own books.
  • Interviewee Gabby Libovich later asked her to ghostwrite his story, which became a bestseller.
ADVICE

Focus on One Client Deeply

  • Ghostwriting often lasts 10-12 months and involves intense focus on one client.
  • It allows developing deep rapport and working without committee approvals, keeping the voice authentic and client-focused.
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