The Remarkable CEO for Chiropractors

In this episode, you'll learn about:- If your team can’t see it - they can’t help you build it- Clarity: Identify the top 4 constraints in your business right now- Determine the next Iteration of Your Accountability Chart - Align your 2023 vision with your goals and your Strategic Plan - Recruit your team with your vision story so that your team understands their role in achieving the vision - How to make “Goal-Getting” almost automatic in 2023 Episode Highlights04:47 - You have to actually start with your ultimate vision because you have to have a far enough view of where we're going.08:56 - Getting clarity of vision helps you to recruit your team into helping you manifest that vision.13:40 - If you're not connected, and you don't have accountability, and you're not really investing in that, that needs to change this year.17:33 - The accountability grid is where you expose your business, where you are winning and where you are learning.22:35 - Use affirmative language to speak life into the work that's gonna get done.  It is not a “constraint” but an “opportunity” for growth. 24:47 - Once you've done the assessment now you start planning and looking ahead to work on the business which is the plan, prepare, and execute.28:02 - Success Partner, Bill Esteb of Perfect Patients, joins Dr. Pete to discuss the effectiveness of websites for the chiropractic field.  Listen as they share the need to not only have a website but one that will turn your reputation into conversion through a well designed website and persuasive content that will turn your visitors into patients.  Resources MentionedTo download your copy of the resources from this episode, please visit us at: https://theremarkablepractice.com/podcast-ep180-visionTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/For more information about Perfect Patients, please visit their web site at: https://www.perfectpatients.com/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- How to set your business up for GROWTH in 2023 - How to successfully conduct an annual review - Leveraging the Accountability Grid to audit your business - Harness the APPEAR process to create your better future - The 3 parts of Vision Casting  Episode Highlights02:52 - The work of the CEO is to take action and work on the business instead of in the business.07:07 - You have to put in time to assess the previous year before you can successfully meet the goals of the next.  You are looking back to go forward.13:42 - Data driven vision casting is the act of quantifying your goals and milestones to see if you are on or off track. 18:33 - An overview of how to effectively use the accountability grid and how to assess it based on the previous year’s grid. 26:23 - Get clarity in your own mind what success looks like for the next iteration of your business by learning from assessing the last iteration of your business and the journey that you just came through.31:00 - Dr. Pete is joined by Success Partner, Dr. David Fletcher of CLA. CLA is about making the invisible world visible and they do this by using neurological scan results to deliver objective findings.  Listen as they discuss how healthcare perceptions have changed, how people are realizing how important it is to manage the underlying health of their inner system, and how chiropractors are getting back into their roots with neuropathic technology.  Resources MentionedTo download your copy of the resources from this episode, please visit us at: https://theremarkablepractice.com/podcast-ep179-visionTo learn more about the Team Building Immersion visit: https://theremarkablepractice.com/upcoming-events/Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Goals will either energize your Team - or stress them out- Do not “yoke” your people with Goals that you “Best Guesses” - Great leaders don’t guess (or stress) because they run a data driven business - Lean how to calculate the Base Case, Best Case and Worst Case when setting goals for 2023 - Recruit your team: No Chime In = No Buy In - Create a simple predictable way to arrive at your goals Episode Highlights04:02 - Your goals should be personal, purposeful, possible, and profitable.07:09 - There's an actual formula: an actual strategy and methodology to goal setting intelligently10:08 - You must create clarity and a vision story for your goals so that the team understands what their role is in achieving them for this business.15:40 - Understanding your growth percentage and how you got there.20:40 - Learn how Base Case, Best Case and Bonus systems work together in your goal setting formula Resources MentionedDownload your copy of the Remarkable Goals Report here: https://theremarkablepractice.com/podcast-ep178-goalsTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Where on your Team are you only “1 Player Deep”? - Losing Momentum is really expensive - Reduce your exposure and risk by building a world class team of A-Players - Your team is your business, and your business is your team- Spend the money you’re gonna lose: The Virtuous Cycle of Team Building Episode Highlights05:35 - You have to uncover where your vulnerabilities are and if you only have one key player able to do a particular role. 07:48 - There's a connection between the size of your vision and the depth of your bench.11:11 - The key is to always be hiring.14:38 - Build your team ahead of your growth.19:14 - Spend the money you're going to lose when a vital team member leaves and create some depth on your bench in order to avoid losing momentum. Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Don’t just land events, create relationships! - Generate relationships that you can leverage repeatedly where everybody wins! - Optimize the lowest hanging fruit by leveraging the Inside Approach- The #1 skill required to maximize the networking environmentEpisode Highlights03:03 - Networking is about creating relationships that you can leverage into opportunities outside the practice.06:44 - With the pandemic a lot of that external marketing decreased but now is the time to get back into it and leverage those relationships and make new connections. 10:52 - What is the difference between a warm lead and a hot one?15:21 - Take advantage of formal and informal settings and utilize the Socratic method to engage and attract21:17 - Be the leader of the conversation, but showing genuine interest creates a powerful dynamic relationship. Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Gifting Systems simplified – Top 3 problems to overcome - Type 1 gifting – Process Driven gifting - system based in the patient experience - Type 2 gifting – Responsive gifting – reward the behaviors you want repeated - Type 3 gifting – Gatekeeper gifting - building productive professional relationships  - 10 Rules for gifting – it is Remarkable! - Proven Method for determining your gifting budget  Episode Highlights03:01 - Gift giving is an incredible way to drive retention and referrals, which translates into revenue.05:58 - Systemize your gift giving because if you do it by memory management it will fail.09:31 - Gifting is not a cost but an investment.11:40 - Allocate 8 to 12% of your top line revenue goal of where we want to land at any given time period, towards your marketing budget.15:46 - Whenever you start an initiative like this it is important that you identify where's the time, energy, focus, and money going to be coming from.20:20 - If you are not doing this, don’t go overboard.  Pick one thing to start with and ensure that it is process driven and automatic. Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about: - Accountability makes the difference between motion and movement - All the results you want in business and life are on the other side of accountability - It’s a jungle out there – understand the rules - Equip your people with the right tools so they can be successful helping youEpisode Highlights02:32 - Growth does not happen by accident. It must be intentional so that it is predictable and consistent.05:19 - Your role as a leader is to expose people's worth and value through their zone of genius and hold them accountable.10:54 - Clear expectations starts with getting the right person which means knowing your vision and your core values.15:21 - Accountability is what creates traction and turns motion into movement.19:51 - Set your expectation agreements for everybody on your team. Resources MentionedDownload the 90-Day Project Planner here: https://theremarkablepractice.com/podcast-ep174-projectplannerTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

If your brand promise is the music, you play then your marketing team is the band. - Your GOALS say WHERE you want your business to go - your MARKETING says HOW you’re going to get there. - Remarkable CEO’s don’t have to be awesome at everything, they have to build a team that’s awesome at everything - Leverage the Accountability Grid to help you determine what’s important now - and WHO’s important NEXT with your Marketing TEAMEpisode Highlights05:11 - Take a three year view of your business as you're putting together the band.07:41 - One of the most important jobs you have is putting together the team, the right “musician for the right instrument”.09:54 - As you go through the four seasons of your career, what stays consistent are the three essential parts of that of your marketing arm of your business and they all require leadership, management and accountability.11:54 - An introduction to the accountability grid and how it allows you to get grounded on the 15 primary functions of your business.16:32 - Oftentimes CEOs end up wearing not only the director hat, but they end up taking all of it on and it's not being done or as well as it needs to be done.20:18 - Even if you know exactly what to do, exactly how to do it, and you have exactly the right people in the right seats doing the right work the right way, going through the accountability grid can be daunting but there is always help available.  Resources MentionedTo learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceoDownload the Accountability Grid here: https://theremarkablepractice.com/podcast-ep173-acctgridSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Branding is Messaging - and YOU are the Messenger- Branding is about creating CONTINUITY between expectations, experiences, and outcomes - There must be alignment between your message, your model, and your customers experience - Great Branding is Authentic, Aligned and Consistent - Tell your STORY so that your community can tell your story - Delivering on your Brand Promise - What is your USP?  (Unique SUCCESS Proposition)Episode Highlights03:58 - Your brand is more than your logo. It is what your community says about your business.06:04 - The first component of building your brand is defining what the purpose of your brand is, what the purpose of your business is. 10:46 - Once the brand purpose is clear, then it is creating your three tiered vision story.14:14 - Your brand purpose and vision story are well defined so now it is time to take that Brand Promise and create behaviors that will sustain it.16:22 - Translating this brand and how it affects your business.20:47 - Keith Pendleton, the developer of Best Cash-PI™ Practices joins Dr. Stephen in this Success Partner interview. Discover how his background as a Pennsylvania attorney has led him to help Chiropractors to get personal injury accounts successfully paid by becoming a secured creditor, the systems organic performance based marketing, and how PI clinics feathers their system into successful wellness based practices.  Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoFor more information about Keith Pendleton please visit: https://brc.best-practices.us/  or https://www.best-practice-forms.com/  Schedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll learn about:- Your business is a reflection of your ENERGY- ENERGY up, business is up…Energy flat, business is flat…Energy down, business is down - As CEO, you are the Chief ENERGY Officer - FUN is one of the Core Four Values of a Remarkable Life - Create the space and time to have fun in your life and business  Episode Highlights03:49 - You have to have fun in your life and in your practice as your energy influences your business.06:08 - When you are feeling your energy drop it is important to find something that will regroup and reset yourself. 08:28 - Low energy is a result of interference and interference is only caused by toxicity or deficiency or a combination of both.12:26 - Before you can address other people’s energy, you need to be able to address your own.15:43 - Discover some strategies designed to help you get more of your Vitamin Fun Resources MentionedTo learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceoSchedule a Brainstorming call with Dr. PeteDr. Stephen’s LinkedInDr. Peter’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business