Your World of Creativity

Meet Yaya ZazuetaOur guest today joins us from the state of Sonora, and the town of Ures, in Mexico. Oralia Zazueta, affectionately known as "Yaya." Ures: The Town that inspired The BrandYaya was very happy and anxious to talk about her project, Alma de Pueblo,From Sonora and Ures, which are located in the north of Mexico, her project essentially sources local foods and products. Yaya created Alma del Pueblo to show people their traditions and the results of their hard work. Ures is the oldest town in Sonora, so it has a lot of history and traditions. Yaya considers Ures to be the soul of the Sonora culture, so they have a lot to talk about and offer to everyone around the world. The soul of a town like Ures definitely is the people. The history that Ures has and the education and values of their people and children. It is very important for them to engage the people and to return to their traditions. In Ures, people are artisans and they do specific things with a lot of love.About Alma de PuebloCurrently, Alma de Pueblo offers eight different products. Their main product is 100% roasted and toasted Mexican coffee. There are also the Spanish Jamoncillos. They are very sweet candies that are very traditional in Ures, as well as pipitorias, machaca, obleas, and others products. Her idea is to sell them in a beautiful gift box for those who want to try them all at once.Yaya’s business-oriented mind started in her childhood; her father used to be a businessman so she was inspired to become a businesswoman, it came easy to her. Yaya says, "Nowadays we have to do different types of business. We have to think about our consumers. We have to think about our target markets and we need to be different."Alma de Pueblo is a  social brand. The purpose of Alma de Pueblo is to share around the world the products that are made in Ures. Alma de Pueblo is a social responsibility for the people, the education of the people, the social problems, and all the things that nowadays have been lost. Want to find out more about the project? Find them on Facebook and Instagram as @Almadepueblosonmex. You find their products, as well as videos and photographs about how the products are made. About the marketingYaya said that currently, she uses local influencers to promote her products. She says that there are very different tools to make these connections or to organize your ideas. The influencers she uses help her communicate her ideas to other people. Then she finds a great graphic designer that captures her vision and puts them into a beautiful marketing strategy. The future of Alma de PuebloRight now, the Alma de Pueblo products are only available in Mexico but they have plans to sell the project around the world exporting the brand to the US and Canada. Yaya wants the people to know thair her brand is unique and create more engagement around it. About her way to creativity and projectsYaya says that when you have a very clear vision of what you want to be the project, is very easy for you to communicate to people. You have to identify the target market by age, socioeconomic level, and location. And then, you have to think about your project 24/7. You have to think about your project and once you do that, the inspiration will come. Her best advice for this is to get a comfortable space, put on some music, and make yourself a very nice cup of coffee, and then the ideas will come. https://www.facebook.com/almadepueblosonmexhttps://www.instagram.com/almadepueblosonmex/

Dr. Nicole Tschierske, Women in STEMNicole helps women like you get noticed in your company. Get the recognition you deserve so you can get to your next career level with total ease.𝗜𝗦 𝗧𝗛𝗜𝗦 𝗬𝗢𝗨?Woman in science, tech, engineering or other STEM fieldworking hard + brilliant at what you do, butlacking confidence to speak up and stand outfeeling overlooked and undervaluednot sure how to advocate for yourself to get to the next levelWHO IS Dr. Nicole Tschierske?Following 8 years in the STEM fields, she realized she wanted to help others like herself. Since 2018 she has worked with women in STEM to help them with:- gaining confident and build on your strengths,- moving beyond what's holding you back- building your internal network of raving fans and supporters so you get noticed,- developing the communication skills to get your ideas heard,- getting the career you deserve.MORE ABOUT NICOLE:- studied food chemistry + holdS a PhD in chemistry- had all sorts of side jobs (from paper route to DJing) but loved teaching the most- likeS to recharge in nature and a huge fan of Mary Poppins𝗛𝗢𝗪 𝗧𝗢 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 NICOLE:1:1 Coaching Package to:Increase your confidence and build expert credibility.Gain visibility in the company with the right people.Become an influential communicator and get your ideas heard.𝗙𝗥𝗘𝗘 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘𝗦:GET THE 5 NON-AWKWARD STRATEGIES TO PROMOTE YOUR WORK AND GET NOTICED.https://intoactioncoaching.de/resources𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 NICOLE:https://intoactioncoaching.de/nicole@intoactioncoaching.dehttps://www.linkedin.com/in/drnicoletschierske/

Capt. Travis Rosbach has spent the last thirty years studying his entrepreneurial skills. Throughout the previous ten years, Mr. Rosbach has been proud to introduce sourcing, advising, consulting, public speaking, and business coaching to his expertise. His clients include a wide range of industries, celebrities, individuals, and even countries.He not only shares his tradecraft with others but also practices it in the many startups in which he is currently involved through his Tumalo Group

Dave Noll is a TV Show Creator and Showrunner who has created, sold, and produced more than 50 series and over 3,300 episodes worldwide. Shows Include: Chopped, and all Chopped spinoffs, Inner Chef with Marcus Samuelsson, Face the truth, Punchline, quizzicle, and the most recent America Says. Dave and his partner Cleve Keller (Keller/Noll) joined together exclusively in 2007. With 50+ series together, they have become one of the most successful TV development teams in the world.Dave believes that life is a series of pitches. no matter who you are, you're going to be pitching at some point and you really do just have to embrace that.A great deal of his success stems from working for Barry Diller, who started the Fox network. Barry's advice to him was “don't pitch any show, unless you see a clear, obvious, concise path to at least a $100 million - not $10 million or $12 million, - $100 million." This mindset will help you create something with forever power. Dave’s top 5 things to do to achieve a successful pitchRemain positive no matter what happens, it's going to help you. People like confidence. they want to buy from someone that’s confident.Keep it simple. People love simplicity. They don't want more confusion in their life.Do as much research. Research who you're pitching to, their history, what’s worked for them, and what value you’ll be delivering in your product or serviceEnsure the people you’re talking to really understand that you appreciate where they're coming from as well.In every pitch, bring one cool, awesome thing that they can remember,The best thing about working with a creative collaborator such as Cleve Keller is the ability to bounce something off of not only creatively, but business-wise off of someone that you trust.If you’d like to reach Dave, you can engage with him on LinkedIn In Summary, creativity goes hand in hand with positivity, but it's also all about sharing everything. To be able to be creative, you must exercise those creative muscles daily. The same way as you lift weights or play golf, to get that swing down. You have to do it every single day until you hit on that magical thing.

Meet Yiqing Zhao, an actor, writer, and creative life coach.Here's a little about Yiqing:Lucy Liu's savviness + Komiko Glenn's bubblinessI did real surgeries on real people, twice, as an assistantMust-haves: 85% dark chocolate & kaleHalf-marathon runner, yogi, home chef, dog momAn untethered spirit. INFJ, Enneagram Type 8, Rebel. When it comes to her creative expression, she shares:Coming to the US alone with 2 suitcases adding up to my body weight.Got a full scholarship and completed my master's degree in public health with a GPA of 3.94Published journals on people living with HIV/AIDS​Made my theatre debut in Baltimore, as the only non-native English speaker in the cast with no prior trainingMade my New York debut while working a 9-5 for a non-profitWrote and produced 3 plays and a short filmObtained a Visa for People with Extraordinary AbilitiesAnd more!https://www.linkedin.com/in/yiqing-zhao-329a11a6/

Mickie Kennedy, eReleases Public RelationsMickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland.Key Metrics About MickieHe has distributed more than 100,000 press releases for more than 10,000 customersHe has worked with more than 20 Shark Tank companies, including Manscaped & Squatty PottyHe has generated in excess of $87 million in earned media for his clientsHe is an Amazon Best-Selling Author in Public Relations and MarketingHe has has more than 20+ years of experience helping small businesses succeed with PRWe discussed:1. How to Write a Powerful Press ReleaseMickie literally wrote the book on writing powerful press releases, earning him Amazon Best Seller’s status in Public Relations and Marketing: Beginner’s Guide to Writing Powerful Press Releases. More than 10,000 print copies have been sold, with more than 40,000 digital versions sold or given away on Kindle, Apple Books, and the eReleases website.2. How to Apply Strategy to Your Press Release Plan for Proven ResultsMining 22+ years of press release successes and failures, Mickie can distill what will work when building a PR campaign of six or more press releases, preventing you from sending the dreaded “new hire” press release that will likely get ignored.3. Why Press Releases Provide the Biggest ROI of Most Marketing Campaigns.You can launch a PR campaign of 6 press releases including distribution over a bonafide press release newswire (like PR Newswire, when using eReleases) for under $2,000. If just one of those press releases lands a key article in a major publication you could see thousands of visitors and hundreds of new customers. If you apply strategy, there’s no reason why at least two of those press releases won’t garner actual media pickup: actual articles, possibly even links, in magazines, newspapers, blogs, trade publications, and more (including TV and radio)—both online and offline.4. How To Get Regular Local Media Coverage Without Spending a DimeLocal media is the easiest media to obtain. Best of all, it doesn’t require anything more from you than your time. Mickie breaks down the way to systematically work to get on local media’s radar and finally get some articles, features, and interviews in newspapers, online sites, TV, and radio.5. Honing Your Unique Selling Proposition (USP) to Make You Irresistible to the MediaWhat makes you different? Faster shipping, more selection, unique features? By conducting a USP audit you can better position your company for business and getting media attention.6. How Credibility Through PR Allows You To Close More Sales, Both Online and OfflineGetting media coverage boosts your credibility, bringing you traffic, improved SEO, and better customers. Discover how clients hack this credibility to close more sales, regardless whether selling online or offline.7. How I Doubled the Number of Repeat Customers Through Trust-Building as an Online CompanyThe number of people who judge the value of PR from a single press release and not a PR campaign of 6 or more press releases is frustrating. That being said, it’s part of the business as people skip from one shiny marketing object to another. I worked strategically to educate my customers and establish trust, doubling the number of customers who bought multiple press releases—all as an online company.8. Mickie Is Professionally Trained to Write PoetryMickie holds an MFA in Creative Writing With an Emphasis in Poetry from George Mason University. What does that mean? It means Mickie can stand his own against Emily Dickinson in an MMA cage fight if it was less of a cage and more of a library table with a pad of paper between them. Regardless, this cat knows how to spin a yarn and mix his metaphors with the best of them. 

In this episode, meet podcast creator, producer, and consultant Lisa Orkin. She is a great storyteller that uses audio and sound to paint a picture for her audience. Lisa started her own podcast, then working with indie podcasts, and now bigger businesses are into it and advertising has also come into it.Her secret for storytellingLisa says that her secret to better storytelling is to paint pictures instead of words. Rather than narrating how something feels or seems, she describes how it looks -- and that’s how to successfully paint a picture in listeners’ minds. Lisa also loves to expand people’s limits by giving her audiences a nice push out of their comfort zones. Her projectsShe is currently working on Michael Cohen’s podcast for Audio Up. She also has Project Woowoo, which is her own fun podcast. Lisa likes helping people with the creative aspects of their podcasts, especially intros and outros. Since she works with people who have been in that industry, she finds that it is super important to help them decipher what they want to say and find a way to say it in a way that is going to be attention-grabbing.AuthenticityLisa believes that it is important to have authenticity in media; people want to see who you are in all ways and that will keep people interested in you and what you have to say. People want real. And even for hosts who prefer to keep to themselves and just present information, they can still present information in a way that represents them. Find the line where comfortable, authentic, and private lay side to side -- it does take practice but you just got to do it and get out there. Audio vs. Writing For Lisa, the difference when writing for listening is that everything has to be shorter and more precise. Use the dialog to paint a picture but in a way that also is engaging. One of the mistakes people make when they’re writing for audio is that they write something that is meant to be read. Audio sentences must be short, but also be filled with information and move the story enough without much narration or feeling tedious. Her creative journeyLisa had all kinds of jobs before choosing the artistic path of writing. She started writing with her dad, Dick Orkin. She felt like the Radio Ranch was a family business that allowed her to grow, While she wanted to be an actor, she found that her true passion was in writing. What’s AheadLisa hopes to soon make more shows and use the medium to its fullest to tell as many stories as possible. She is ready to set off on her ideas with many great collaborators. Connectwebsite: www.lisaorkincreative.com Instagram @lisaorkingram

Emilia Pedersen is a half-Brazilian pop singer from Denmark.Emilia offers us a unique perspective of the entertainment industry, as she has lived & worked all over the world. She currently resides in New York, where she has lived for the last 12 years. Aside from singing, Emilia shines in acting and modeling. Over the years, she has participated in several fashion shows and acted in various productions in New York, Denmark, and Brazil. She is multi-lingual and can speak Danish, Portuguese, Spanish, and English. Emilia is also an ambassador for multiple charity organizations. Her musical influences include Ariana Grande, Selena Gomez, Taylor Swift, Billie Eilish, and Miley Cyrus.In this episode, we talk about:Singing and production Acting and music videosCreative writing and poetryEMILIA'S SOCIAL PROFILEWebsitehttps://www.emiliapedersen.com/TikTokhttps://www.tiktok.com/@emiliapedersen?lang=enFacebook https://www.facebook.com/emiliapedersenofficialTwitterhttps://twitter.com/_EmiliaPedersenYouTube https://www.youtube.com/emiliapedersenInstagram@emiliapedersenofficialYou can read a transcript of our interview attached Music tracks are copyrighted, provided by the artist, and used with permission.

Rebecca King Crews is an adult contemporary, R&B artist originally from Benton Harbor, MI. She has recorded under the pseudonym “Regina Madre” Rebecca is a singer, songwriter, actress, and wife to actor Terry Crews. She debuted the pseudonym in 2018 to get an honest opinion on her music and soon had 2 radio singles, “(I Keep) Holding On” and “Destiny”. Although she has never stopped writing songs, she has taken several breaks from her career to support her family. Rebecca believes in putting family first and the rest will follow.Watch and listen at https://www.youtube.com/channel/UCJw6np-r2tkqwzgHmrZrlJQFollow her on Instagram @therealrebeccakingcrewsFind her Audible book Stronger Together: How Fame, Failure and Faith Transformed Our LivesMusic tracks are copyrighted, provided by the artist, and used with permission.

Giuseppe is a franchise veteran who simplifies the process of franchising and excels at guiding his candidates to the model that best suits them. His greatest joy is helping people realize the American dream and sharing the freedom that comes from franchising. Franchising has allowed Giuseppe to enjoy the freedom so many hope for.Sharing his expertise with his candidates, learning about their goals and their lives, and guiding them towards their dreams are what lights him up the most.Giuseppe Grammatico has owned a number of Master Franchise licenses and has enjoyed a successful franchising career, guiding more than 100 individuals through business ownership, many for the first time. In addition to 15 years in franchising, he also has 20 years of sales, marketing, and management experience. He has assisted over 1000 individuals and businesses with their investments and achieved over $1 billion in sales.Not everyone is motivated by money and fame, and Giuseppe knows this. He takes the overwhelming guesswork out of the franchising process, listening and teaching along the way. Learning about his candidate's specific goals for their business and lives aids in guiding them down their dream path. Those bold enough to take action on their own are the ones that realize the freedom boldness can deliver.Topics discussed:Why franchising?Is franchising right for you?Best franchises to own?How much investment is needed to own a franchise?Can I keep a franchise and have a full-time job?How franchising can create a safety net'?Own a franchise or start a business from scratch?Linkedin: Giuseppe GrammaticoFacebook: @GGTheFranchiseGuideTwitter: @ggrammaticoInstagram: @gg_the_franchise_guideYoutube: GG The Franchise Guide