

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Dec 13, 2024 • 11min
Direct vs. Indirect Visuals: Which Ads Drive More Sales?
Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Dec 11, 2024 • 22min
How to Turn Your Newsletter into a Profit-Generating Asset With Dr. Destini Copp
Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as she wanted, she spent six months researching how successful newsletter creators make theirs so effective. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Now, she’s here to share those lessons, focusing on treating newsletters like a key product in your business. She also lays out easy steps to improve your newsletter's performance, aiming to help you make more money without being tied down by constant work or social media stress. Watch the previous episode ‘Earning 6 Figures Teaching Email List Monetization with Dr Destini Copp’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Dr. Destini’s Links:Connect with Dr. Destini Copp on LinkedInVisit Dr. Destini’s websiteJoin the Newsletter Profit Club (collab app with free lifetime access)Newsletters That Don't Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list)

Dec 9, 2024 • 34min
Earning 6-Figures Teaching Email List Monetization with Dr. Destini Copp
Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help She's got a solid background in business and teaching, so she knows her stuff. We'll chat about her switch from academia to coaching, and she'll share some tips on using newsletters effectively. Watch the episode ‘How to Turn Your Newsletter into a Profit Generating Asset With Dr Destini Copp’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Dr. Destini’s Links:Connect with Dr. Destini Copp on LinkedInVisit Dr. Destini’s websiteJoin the Newsletter Profit Club (collab app with free lifetime access)Newsletters That Don't Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list)

Dec 6, 2024 • 25min
What to Do If You've Tried Facebook Ads and Lost Money
We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads. Watch this episode on our YouTube channel! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Dec 4, 2024 • 23min
Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight
Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability. She also explains how digital storytelling can be strategically integrated into business funnels to enhance relatability and increase conversions. Watch the previous episode ‘Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Michelle’s Links:DM Michelle on InstagramVisit Michelle’s website

Dec 2, 2024 • 31min
Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight
Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help She shares how intentional branding has shaped her journey from starting a business with a desire for flexibility to running a successful six-figure operation while homeschooling her son. Watch the episode ‘Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Michelle’s Links:DM Michelle on InstagramVisit Michelle’s website

Nov 29, 2024 • 9min
This Funnel Mistake is Draining Your Profits
Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch this episode on our YouTube channelVisit The Art of Online Business website for Facebook Ads help Whether it's changing your funnel's lead magnet or adjusting the sequence of email delivery, these small changes can make a big difference in your overall sales performance. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Nov 27, 2024 • 33min
Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Jue
Dama Jue, a funnel strategist and Thrivecart expert is back to break down the reality behind evergreen funnels and shares an easier way to boost sales without the constant upkeep. Dama brings a fresh perspective on making your business work smarter, with the exact strategy she uses to simplify the sales process. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet ThriveCart here! Watch the previous episode ‘How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Dama’s Links:DM Dama on InstagramGet Dama’s free training on Thrivecart Funnel Flow

Nov 25, 2024 • 37min
How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue
Dama Jue, a funnel strategist and Thrivecart expert, shares her journey and how she uses strategic funnels and automation to simplify and enhance business operations. Dama also shares her tips for boosting sales and making business run smoother! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Watch the episode ‘Why This is Easier (and More Profitable) Than an Evergreen Funnel Featuring Dama Jue’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Dama’s Links:DM Dama on InstagramGet Dama’s free training on Thrivecart Funnel Flow

Nov 22, 2024 • 16min
Stop Wasting Ad Spend on Cold Audiences! Smart Launch Targeting Explained
When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet the ‘Welcome Email Sequence’ by Nomad Copy Agency Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram