The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie
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Dec 20, 2024 • 12min

Before You Boost Your Instagram Post - DO THIS FIRST

Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager. Learn how to run smarter campaigns that actually grow your list, attract quality leads, and convert them into paying customers.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram
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Dec 18, 2024 • 19min

Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato

Kasey D'Amato, a seasoned Business Advisor and Executive Coach, is back to dive deeper into how to effectively navigate challenges in your online course business. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Kasey expands on the 'VIBE' strategy—Vision, Intentionality, Balance, and Evolution—which aims not just to survive tough times but to thrive beyond them. Kasey's insights are particularly crucial for anyone looking to lead confidently, whether you’re steering a team or managing solo projects.  ‍‍ ‍‍ ‍‍Watch the previous episode ‘V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers’  ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍Kasey’s Links:Connect with Kasey on LinkedIn or Instagram Get her Time Blocking Tool!Get her Business Growth Cheat Sheet!
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Dec 16, 2024 • 31min

V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers

Let's explore some game-changing strategies for business growth with Kasey D’Amato, who's sharing her journey from pharmaceutical sales to launching a global skincare brand and juggling multiple successful enterprises. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Kasey shares how she navigates business ups and downs, keeping both profit and passion in play.  ‍‍Kasey also offers insights on managing a happy life outside of her business demands, ensuring you leave with both strategies and inspiration to apply to your own ventures. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the episode ‘Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato’ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Kasey’s Links:DM Kasey via LinkedIn or Instagram to schedule a call!Get her Time Blocking Tool!
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Dec 13, 2024 • 11min

Direct vs. Indirect Visuals: Which Ads Drive More Sales?

Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant. ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram
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Dec 11, 2024 • 22min

How to Turn Your Newsletter into a Profit-Generating Asset With Dr. Destini Copp

Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as she wanted, she spent six months researching how successful newsletter creators make theirs so effective.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Now, she’s here to share those lessons, focusing on treating newsletters like a key product in your business. She also lays out easy steps to improve your newsletter's performance, aiming to help you make more money without being tied down by constant work or social media stress. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the previous episode ‘Earning 6 Figures Teaching Email List Monetization with Dr  Destini Copp’  ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Dr. Destini’s Links:Connect with Dr. Destini Copp on LinkedInVisit Dr. Destini’s websiteJoin the Newsletter Profit Club (collab app with free lifetime access)Newsletters That Don't Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list) 
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Dec 9, 2024 • 34min

Earning 6-Figures Teaching Email List Monetization with Dr. Destini Copp

Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍She's got a solid background in business and teaching, so she knows her stuff. We'll chat about her switch from academia to coaching, and she'll share some tips on using newsletters effectively. ‍‍ ‍‍Watch the episode ‘How to Turn Your Newsletter into a Profit Generating Asset With Dr  Destini Copp’ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍ ‍‍Dr. Destini’s Links:Connect with Dr. Destini Copp on LinkedInVisit Dr. Destini’s websiteJoin the Newsletter Profit Club (collab app with free lifetime access)Newsletters That Don't Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list) 
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Dec 6, 2024 • 25min

What to Do If You've Tried Facebook Ads and Lost Money

We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads. ‍‍Watch this episode on our YouTube channel! ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram
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Dec 4, 2024 • 23min

Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight

Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability. She also explains how digital storytelling can be strategically integrated into business funnels to enhance relatability and increase conversions. ‍‍ ‍‍ ‍‍ ‍‍Watch the previous episode ‘Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight’  ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍ ‍‍ ‍‍Michelle’s Links:DM Michelle on InstagramVisit Michelle’s website
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Dec 2, 2024 • 31min

Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Michelle Knight

Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍She shares how intentional branding has shaped her journey from starting a business with a desire for flexibility to running a successful six-figure operation while homeschooling her son. ‍‍ ‍‍ ‍‍ ‍‍Watch the episode ‘Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight’ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍ ‍‍ ‍‍Michelle’s Links:DM Michelle on InstagramVisit Michelle’s website
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Nov 29, 2024 • 9min

This Funnel Mistake is Draining Your Profits

Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch this episode on our YouTube channelVisit The Art of Online Business website for Facebook Ads help ‍‍Whether it's changing your funnel's lead magnet or adjusting the sequence of email delivery, these small changes can make a big difference in your overall sales performance.  ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!  ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

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