
The Art of Online Business
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Latest episodes

Nov 11, 2024 • 38min
The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter
Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure lifestyle-first business, diving into the world of online courses, AI, and sales funnels. We'll explore the pivotal role of mentorship and targeted strategies that propelled her from a passion project to profitable enterprise. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Watch the episode ‘Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Gemma’s Links:DM Gemma on InstagramGet Gemma’s $100k Launch Email Swipes

Nov 8, 2024 • 9min
Why You Shouldn’t Run Lead Magnet Ads While You’re Launching
Running lead magnet ads during a product launch can backfire and muddy your messaging. A recent experience reveals that splitting ad budgets often leads to disappointing results. Instead, focusing ad spend on launch registrations enhances engagement with a warm audience. The discussion also touches on managing ADHD-related challenges while ensuring clarity in messaging. Finally, the importance of prioritizing remarketing ads post-launch is highlighted to build momentum effectively.

Nov 6, 2024 • 29min
How to Make Friends & Sales Everywhere You Go, with Renee Hribar
In this engaging conversation, sales coach Renee Hribar shares her journey from selling pagers in the 90s to mastering modern sales techniques. She tackles challenges faced by women in sales, emphasizing authenticity and the integration of personal storytelling. Renee also discusses effective lead generation strategies that can help secure qualified leads weekly. With insights on stepping outside comfort zones and leveraging networking opportunities, her tips are both practical and refreshing for anyone looking to improve their sales game.

Nov 4, 2024 • 37min
Unleashing Sales Success (1M by Age 25) with Renee Hribar
Renee Hribar, a sales powerhouse who earned her first million by age 25, shares invaluable insights for women entrepreneurs. She discusses common mistakes they make in selling and stresses the significance of genuine connections in driving sales success. Renee also explores her transition from solopreneur to scalable business owner, emphasizing strategic partnerships. Her personal journey illustrates the emotional challenges of entrepreneurship and the crucial need for mentorship in navigating these hurdles.

Nov 1, 2024 • 11min
Should You Put Your Meta Pixel On Someone Else’s Website?
Jamie Sampany-Kessie, an Ad manager collaborating with Kwadwo, provides insights into the pitfalls of using a Meta pixel on someone else's website. They discuss how this strategy can backfire, damaging ad performance and audience targeting. The conversation emphasizes the importance of sticking to your own site for data collection, especially when launching new campaigns. Jamie also highlights the need for a strategic approach to audience targeting, including the benefits of nurturing leads and optimizing pixel placement for better engagement.

Oct 30, 2024 • 27min
The Secret to Repeating Launches With More Revenue Each Time, Featuring Chelsea Wallace
Chelsea Wallace, a seasoned launch strategist and copywriter, returns with insights from her extensive work with online personal brands. She discusses how to double launch revenues by honing Facebook ad management and optimizing funnels. Chelsea emphasizes the importance of analyzing customer journeys, especially in transitioning to evergreen strategies. The conversation covers refining messaging, leveraging effective lead magnets, and tracking key metrics to enhance overall success in launches.

Oct 28, 2024 • 29min
Chelsea Wallace's Journey to Becoming a Six-Figure Marketing Strategist
Chelsea Wallace, a talented launch strategist and copywriter from Jamaica, shares her insights on creating effective lead magnets and funnels that drive revenue. She emphasizes the importance of reducing overwhelm for business owners, allowing them to focus on their strengths. Chelsea reflects on her unique journey from biology to online marketing and discusses the value of mentorship and self-care in business. Additionally, she covers strategies for optimizing sales funnels to achieve repeatable success, making marketing easier for coaches and course creators.

Oct 25, 2024 • 18min
How To Hire A Great Filipino VA (And Avoid Common Hiring Mistakes)
My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for vetting candidates thoroughly to increase the odds of a long-term, successful hire. We also discuss common pitfalls in the hiring process and how to set up a system that weeds out less suitable candidates. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpHave us hire a VA for you.Watch the episode: Signs That Hiring A VA Will Grow Your Business! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Oct 23, 2024 • 27min
Boost Online Course Sales Ethically Using Urgency with Jacques Hopkins
Jacques Hopkins, an online course expert who turned his piano course into a six-figure success, discusses how ethical urgency skyrocketed his sales by 50%. He shares strategies for motivating purchases without crossing ethical lines, emphasizing that honesty is not only ethical but smart business. Jacques explores urgency tactics, the balance of evergreen sales, and the importance of clear communication with customers. Listen for some lighthearted tales of enrollment mishaps and valuable insights for aspiring course creators.

Oct 21, 2024 • 30min
8 Years of $11k+ Months With a Piano Course, Featuring Jacques Hopkins
Jacques Hopkins, a seasoned online course creator and coach, shares his remarkable journey from electrical engineer to successful entrepreneur with his course 'Piano in 21 Days.' He dives into the challenges he faced while launching his course and the pivotal moments that sparked his success. Jacques emphasizes the importance of follow-ups and networking for business growth, and he discusses balancing urgency with ethical marketing practices. His relatable insights are a treasure trove for both new and seasoned course creators.
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