

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Jan 24, 2025 โข 8min
#421 How HubSpot LOST 80% Blog Traffic: Avoid These SaaS SEO Mistakes
๐ Book a call โบ Sam explains how + why Hubspot have lost more than 7 million organic visitors to their blog per month... He then let's you know what you can learn from this! ๐ Grab the 90 days to revenue guide from our SEO playbook ๐ Website ๐ LinkedIn ๐ Breaking B2B podcast (top 2.5% b2b marketing show) ๐ Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================๐ฅ Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting๐ breakingb2b.com======================โ
*Subscribe to Sam's Youtube Channel*๐ YouTube๐ *Follow Sam on LinkedIn*๐ LinkedIn๐ง *Breaking B2B - B2B Marketing & Demand Generation Podcast*๐ BreakingB2B Podcast๐ง *Try Sam's B2B marketing tips daily newsletter*๐Breaking B2B Newsletter======================

Jan 20, 2025 โข 22min
#420 How to Rank #1 on Google (2025 SEO For B2B)
๐ Book a call โบ In this video, I break down exactly how you can rank your B2B service business or SaaS #1 on Google, generate a steady flow of traffic and turn it into revenue. ๐ Grab the 90 days to revenue guide from our SEO playbook ๐ Website ๐ LinkedIn ๐ Breaking B2B podcast (top 2.5% b2b marketing show) ๐ Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================๐ฅ Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting๐ breakingb2b.com======================โ
*Subscribe to Sam's Youtube Channel*๐ YouTube๐ *Follow Sam on LinkedIn*๐ LinkedIn๐ง *Breaking B2B - B2B Marketing & Demand Generation Podcast*๐ BreakingB2B Podcast๐ง *Try Sam's B2B marketing tips daily newsletter*๐Breaking B2B Newsletter======================

Jan 13, 2025 โข 43min
#419 The Ultimate Guide To Hiring Marketers (For B2B)
๐ Book a call ๐ Grab the 90 days to revenue guide from our SEO playbook โบ Dan Malgran is VP of Marketing @ Steno, he joins Sam on this episode of Breaking B2B to share: ๐ How to know when you're ready to build a b2b marketing team๐ What your first marketing hires should look like๐ Interviewing b2b marketers: best practises๐ How to determine prioritization๐ Using Agencies vs Hiring In-House ๐ Dan Malgran - Web link======================๐ฅ Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting๐ breakingb2b.com======================โ
*Subscribe to Sam's Youtube Channel*๐ YouTube๐ *Follow Sam on LinkedIn*๐ LinkedIn๐ง *Breaking B2B - B2B Marketing & Demand Generation Podcast*๐ BreakingB2B Podcast๐ง *Try Sam's B2B marketing tips daily newsletter*๐Breaking B2B Newsletter====================== ๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐**:**b2b marketing strategy,b2b paid media strategies,B2B SaaS SEO Roadmap,Super Quick Lead Generation,B2B web strategy,Drive inbound traffic,Agencies vs Hiring In-House,Building a b2b marketing team,First marketing hires,Interviewing b2b marketers,Best practises,Interviewing marketers best practises

4 snips
Jan 6, 2025 โข 24min
#418 B2B Website Strategy: Make Your Site #1 Sales Rep
๐ Book a call ๐ Grab the 90 days to revenue guide from our SEO playbook โบ Sam shares a winning B2B web design strategy that will make your site your top performing #1 24/7 sales rep.======================๐ฅ Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting๐ breakingb2b.com======================โ
*Subscribe to Sam's Youtube Channel*๐ YouTube๐ *Follow Sam on LinkedIn*๐ LinkedIn๐ง *Breaking B2B - B2B Marketing & Demand Generation Podcast*๐ BreakingB2B Podcast๐ง *Try Sam's B2B marketing tips daily newsletter*๐Breaking B2B Newsletter====================== ๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐**:**b2b marketing strategy,b2b paid media strategies,B2B SaaS SEO Roadmap,Pipeline & Revenue in Record Time,Ethical sales mantraKilling it with KindnessNo BS salesBeat the bad salesman

Dec 30, 2024 โข 33min
#417 B2B Sales Strategy to Ethically Close More Deals
๐ Book a call Sam shares the b2b sales strategy he uses at Breaking B2B. ๐ Thanks to Fred Copestake for the invite onto the Sales Today podcast. ======================๐ง *Join 1000s of legends enjoying our free ultimate B2B SEO guide > Grab it here*๐ Ultimate B2B SEO guide======================๐ฅ Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting๐ breakingb2b.com======================โ
*Subscribe to Sam's Youtube Channel*๐ YouTube๐ *Follow Sam on LinkedIn*๐ LinkedIn๐ง *Breaking B2B - B2B Marketing & Demand Generation Podcast*๐ BreakingB2B Podcast๐ง *Try Sam's B2B marketing tips daily newsletter*๐Breaking B2B Newsletter====================== ๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐**:**b2b marketing strategy,b2b paid media strategies,B2B SaaS SEO Roadmap,Pipeline & Revenue in Record Time,Ethical sales mantraKilling it with KindnessNo BS salesBeat the bad salesman

Dec 23, 2024 โข 42min
#416 B2B SaaS SEO Roadmap for Pipeline & Revenue in Record Time
๐ Book a call ๐ Grab the 90 days to revenue guide from our SEO playbook โบ Sam shares a full B2B/SaaS SEO strategy and roadmap to rank, drive leads and pipeline in record time. ๐ Thanks to Cognism for the invite onto 'The Loop' podcast.======================๐ง *Join 1000s of legends enjoying our free ultimate B2B SEO guide > Grab it here*๐ Ultimate B2B SEO guide======================๐ฅ Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting๐ breakingb2b.com======================โ
*Subscribe to Sam's Youtube Channel*๐ YouTube๐ *Follow Sam on LinkedIn*๐ LinkedIn๐ง *Breaking B2B - B2B Marketing & Demand Generation Podcast*๐ BreakingB2B Podcast๐ง *Try Sam's B2B marketing tips daily newsletter*๐Breaking B2B Newsletter====================== ๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐**:**b2b marketing strategy,b2b paid media strategies,B2B SaaS SEO Roadmap,Pipeline & Revenue in Record Time,Rapid Lead Generation,Cognism,Roadmap to ranking,How to drive leads fast,How to drive pipeline quickly,

5 snips
Dec 16, 2024 โข 52min
#415 Ultimate B2B Paid Media Strategy: Lessons from $100M+ Ad Spend
๐ Book a call โบ Silvio Perez (Founder @ AdConversion) joins Sam on Breaking B2B to share: ๐ What makes a solid b2b paid media strategy๐ Top b2b paid media mistakes๐ Prioritising paid media channels๐ Running experiments๐ Choosing which channels/platforms to start๐ How to measure success and scale ๐ *Silvio Perez*LinkedInWeb link======================๐ง *Join 1000s of legends enjoying our free ultimate B2B SEO guide > Grab it here*๐ Ultimate B2B SEO guide======================๐ฅ Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting๐ breakingb2b.com======================โ
*Subscribe to Sam's Youtube Channel*๐ YouTube๐ *Follow Sam on LinkedIn*๐ LinkedIn๐ง *Breaking B2B - B2B Marketing & Demand Generation Podcast*๐ BreakingB2B Podcast๐ง *Try Sam's B2B marketing tips daily newsletter*๐Breaking B2B Newsletter====================== ๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐**:**b2b marketing strategy,b2b paid media strategies,Top b2b paid media mistakes,paid media channels,Running marketing experiments,channel / platform selection,How to measure success and scale,

Dec 9, 2024 โข 52min
#414 Top B2B Marketing Mistakes: Fix Your Pipeline and Revenue Issues Today
โบ A Wake-Up Call for Marketers & Founders! Book a call: https://www.breakingb2b.com/book-a-call ๐ Top mistakes a b2b marketing leader seeโs daily๐ Why b2b marketers are seeing diminishing returns and lower conversions from MQLs๐ Why more focus should be on your ICP๐ Why more leads isnโt the answer๐ Why sales and marketing shouldnโt fight over who brought the โleadโ in๐ 3 practical steps to become friends with your sales and SDR team๐ Why handing ebook leads to sales isnโt always bad ๐ *Yulia Olennikova*Head of Marketing at N.RichLinkedInWeb link======================๐ง *Join 1000s of legends enjoying our free ultimate B2B SEO guide > Grab it here*๐ Ultimate B2B SEO guide======================๐ฅ Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting๐ breakingb2b.com======================โ
*Subscribe to Sam's Youtube Channel*๐ YouTube๐ *Follow Sam on LinkedIn*๐ LinkedIn๐ง *Breaking B2B - B2B Marketing & Demand Generation Podcast*๐ BreakingB2B Podcast๐ง *Try Sam's B2B marketing tips daily newsletter*๐Breaking B2B Newsletter====================== ๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐**:**b2b marketing strategy,repair pipeline,fix revenue issues,avoid marketing mistakes,repair B2B pipeline,B2B marketing problems solved,mend revenue and pipeline,MQL conversion

Dec 2, 2024 โข 20min
#413 The Best B2B Marketing Strategies for 2025
โบ Book A CallIn this video, I go over the best B2B marketing strategies for 2025. I will explain pros and cons of each to give you a clear understanding of where you should be focusing your marketing efforts. ๐ Website๐ LinkedIn๐ Breaking B2B podcast (top 2.5% b2b marketing show)๐ Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this video, subscribe to our channel! YouTube

Nov 25, 2024 โข 52min
#412 How To Be A Great B2B Marketer (Not For The Light Hearted)
โบ A Wake-Up Call for Marketers & Founders! Sam has a great conversation with Sanja Gabler, CRO @ trapets.com. They cover: ๐ Challenges faced on the journey to becoming a B2B Marketeer๐ Mistakes in the field to avoid๐ The psychological strengths required๐ What B2B Marketeer should be accountable for ๐ *Sanja Gabler*LinkedIn Web link ======================๐ง *Join 1000s of legends enjoying our free ultimate B2B SEO guide > Grab it here*๐ Ultimate B2B SEO guide======================๐ฅ Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting๐ breakingb2b.com======================โ
*Subscribe to Sam's Youtube Channel*๐ YouTube๐ *Follow Sam on LinkedIn*๐ LinkedIn๐ง *Breaking B2B - B2B Marketing & Demand Generation Podcast*๐ BreakingB2B Podcast๐ง *Try Sam's B2B marketing tips daily newsletter*๐Breaking B2B Newsletter====================== ๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐**:**b2b marketing strategy,b2b marketing,saas marketing,b2b marketeer skills,b2b marketeer career pathmarketeer psychological skillsb2b marketeer challenges,b2b marketeer advice,


