Breaking B2B - B2B Marketing & Demand Generation Podcast

#418 B2B Website Strategy: Make Your Site #1 Sales Rep

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Jan 6, 2025

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ANECDOTE

Bad Sales Call Anecdote

Sam Dunning shared a cold outreach demo call experience that was very poor and missed customer understanding.
The sales rep talked about themselves extensively without asking questions about Sam’s needs or goals.

ADVICE

Clarity is Key for Websites

Design your website to clearly communicate what you do and the problem you solve within seconds.
Use simple language that resonates with your target clients, avoiding jargon and ego-driven content.

ADVICE

Build Homepage Like Sales Rep

Build your homepage to mirror a great sales process: understand visitor's problem, build trust, show solutions, proof, pricing, and easy next steps.
Include demos, testimonials, pricing info, and FAQs to answer common questions and make booking a call simple.

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