Breaking B2B - B2B Marketing & Demand Generation Podcast #418 B2B Website Strategy: Make Your Site #1 Sales Rep
4 snips
Jan 6, 2025 AI Snips
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Bad Sales Call Anecdote
- Sam Dunning shared a cold outreach demo call experience that was very poor and missed customer understanding.
- The sales rep talked about themselves extensively without asking questions about Sam’s needs or goals.
Clarity is Key for Websites
- Design your website to clearly communicate what you do and the problem you solve within seconds.
- Use simple language that resonates with your target clients, avoiding jargon and ego-driven content.
Build Homepage Like Sales Rep
- Build your homepage to mirror a great sales process: understand visitor's problem, build trust, show solutions, proof, pricing, and easy next steps.
- Include demos, testimonials, pricing info, and FAQs to answer common questions and make booking a call simple.