

When Shift Happens Podcast
Kevin Follonier
I sit down every week with the most based people in crypto.
My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3.
Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos.
Thank you for watching.
My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3.
Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos.
Thank you for watching.
Episodes
Mentioned books

Oct 5, 2023 • 34min
E43: Arthur Hayes: Everyone will get RICH before getting poor
Arthur Hayes is the Co-Founder and previous CEO of Bitmex, and the current CIO at Maelstrom Fund. He is not only one of the most influential and wealthy personalities in crypto but also a super cool dude who writes epic macroeconomic pieces.
In this episode we talk about Arthur's love for coffee, why he moved to Asia after university, how he was arbitraging Bitcoin daily in 2013 with just a bag of cash and a bus ticket, the fascinating Bitmex story - from boot-strapping the business in the 2014/15 bear market to owning the crypto derivative markets later on, what happened during the infamous March 12th 2020 crash at Bitmex HQ, and last but not least - the "stealth" banking crisis and why the entire financial system is currently insolvent.
[00:00:00] Meet Arthur Hayes
[00:03:00] Seeking Riches in Asia
[00:05:00] Bootstrapping in a Bitcoin Winter
[00:07:00] Pioneering High-Stakes Crypto
[00:10:00] Persisting Through Early Struggles
[00:15:00] The Perpetual Swap Breakthrough
[00:19:00] Steady at the Storm's Eye
[00:22:00] Explosive Monetary Moves Ahead
[00:25:00] Societal Unraveling Prophesied
[00:28:00] Surviving the Unknown Future
[00:31:00] Inside the Banking Timebomb
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow Arthur
Twitter (X): https://twitter.com/CryptoHayes
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs

Sep 28, 2023 • 33min
E42: Lucas Netz - Pudgy Penguins Will Be The N°1 NFT Project In The World
Luca Netz is a serial entrepreneur and the owner and CEO of Pudgy Penguins, the leading Web3 IP Company. After a tough childhood and 10 years of homelessness, Luca dropped out of high school at 16 to "go make some money." He started his first company at 18 and, just one year later, was raking in millions from his dropshipping empire, leveraging influencers on Instagram.
In 2022, Luca acquired Pudgy Penguins for $2.5M and completely turned the brand around by applying his "secret playbook"—just like he did with Von Dutch a few years before that, eventually bringing the struggling vintage brand to $100M in annual revenue in less than 1 year!
After just a year at the helm of the Pudgy Penguins brand, the Luca magic has struck again: he has not only managed to get 2,000 Walmart stores to sell Pudgy toys, but he has also created the ultimate community of Web3 builders.
In this episode, we talk about Luca's blueprint for entrepreneurial success, imposter syndrome, how complacency leads to failure, his Web3 "aha" moment, people-pleasing in business, and of course, his mission with Pudgy Penguins: to become the number one NFT project in the world, the face of Web3, and one of the world's most beloved characters and hot IP brands.
Chapters
[00:00:00] Meet Luca Netz
[00:02:00] Grew up homeless, bouncing around homes.
[00:03:00] Dropped out of high school at 16.
[00:04:00] Became millionaire at 19 through influencer marketing.
[00:07:00] Pioneered influencer marketing on Instagram.
[00:08:00] Sees big opportunity for crypto marketing.
[00:14:00] Grew vintage brand Von Dutch from 0 to $100M.
[00:20:00] First bought Bitcoin in 2016.
[00:25:00] Had "aha" moment with NFT potential.
[00:30:00] Aligned Pudgy Penguins vision with community.
[00:31:00] Ultimate vision is #1 NFT brand.
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow Luca Netz & Pudgy Penguins
Website: https://www.pudgypenguins.com/
Youtube: @pudgypenguinsofficial
Opensea: https://opensea.io/collection/pudgypenguins
Twitter (X): https://twitter.com/pudgypenguins
IG: https://www.instagram.com/pudgypenguins/
https://www.instagram.com/lucanetz/
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs

Sep 21, 2023 • 2h 1min
E41: Simone Heng - Let's talk about loneliness with Human Connection Expert
Simone Heng is a human connection expert, entrepreneur, and international keynote speaker who has helped thousands of people connect in a world thirsty for connection.
From her experiences growing up between Australia, Switzerland, Dubai, and Singapore to becoming an international broadcaster and respected keynote speaker working with Fortune 500 organizations, Simone has profound insights on loneliness, which are laid out in her new book "Let's Talk About Loneliness".
In this episode, we dive deep into loneliness, addictions, modern dating dilemmas, attachment styles, creativity, entrepreneurial isolation, and why today's constant digital connection can't replace real human belonging.
Simone also opens up about childhood trauma, healing work, and learning to embrace vulnerability rather than people-pleasing perfectionism.
If you want to gain an edge by becoming smarter about emotions and relationships, Simone is a gem! Let her upgrade your mind, heart, and life!
Key topics:
[00:00:00] Meet Simone Heng
[00:03:11] What loneliness really is - the gap between the connections you need and have
[00:07:33] How the lack of caregiver connection wires you to distrust humans
[00:11:12] Watching my dad die showed me there's something greater
[00:15:43] The genius parenting tactic behind mostly criticism, little praise
[00:26:54] Love is small positive moments, not an everlasting phase
[00:37:29] Cities make commitments hard - I bond better with rural folk
[00:49:31] My carefree year in Switzerland - played the game perfectly before dad's death
[00:59:04] Hold and listen to your past self to heal old wounds
[01:04:43] The tragedy of following "be strong" advice rather than grieving
[01:15:58] Phones: Have boundaries, keep them out of the bedroom
[01:19:31] Attachment style affects who you attract and how you act
[01:28:21] Open minds can't fully close again - the curse of awareness
[01:37:29] Quality people aren't on apps - but we're all addicted somewhat
[01:53:43] Speaking is creative - when it gets stale, pull back and refresh
[01:58:21] Have faith that the right person exists for you too
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future. Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens. With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level. Learn more at https://www.coinsilium.com
Follow Simone:
Website: https://simoneheng.com/
Youtube: @SimoneHengSpeaking
Instagram: https://www.instagram.com/simoneheng/?hl=en
Linkedin: https://www.linkedin.com/in/simone-heng-speaker/?originalSubdomain=sg
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
LinkedIn: https://www.linkedin.com/in/kevinfollonier/
Twitter: https://twitter.com/yieldlabs

Sep 13, 2023 • 1h 45min
E40: Become smarter, calmer and stronger with natural biohacking - Lost Empire Herbs CEO
Logan Christopher is the Founder and CEO of my absolute favorite herbal supplement company 'Lost Empire Herbs'. He is also an expert in Neuro linguistic Programming, Hypnosis and mental performance.
I am very excited to bring Logan on to reveal some of the secrets behind my personal edge in life as an entrepeneur since many years: herbs to become smarter, stronger and calmer.
This discussion covers major topics like using herbs to enhance mental acuity and energy levels, sleep better, increase testosterone to become stronger and hornier, and last but not least some of the best herbs out there to relieve crippling anxiety, depression and insomnia in a matter of minutes! These herbs are not only incredible in how they benefit your body and mind but are also great for your hair, skin, and are anti-cancer and anti-oxidant!
If you suffer from low energy, low libido, depression, anxiety, insomnia, chronic stress or just want to build a life edge to become smarter, stronger and calmer, then this episode is for you!
Get all the herbs mentionned in this episode: https://linktr.ee/shift_happens
Key topics:
00:00:00 Meet Logan Christopher
00:08:00 Forget Drugs, Herbs Work Holistically Not Just On Symptoms
00:15:00 Herbs Can Boost Muscles
00:19:00 Lifestyle Matters More Than Herbs Alone
00:31:00 How Trusting My Intuition Saved Me From The Luna Crash
00:38:00 Modern Medicine Forgot Power Of Plants
00:43:00 Calm Anxiety With These Ancient Herbs Now
00:50:00 Balance Hormones Gently With Herbs, Not Drugs
00:54:00 Herbs Can Reignite Passion and Libido For Women
01:11:00 Feel Happy Instantly With These Mood Lifting Herbs
01:37:00 From Atheist To Believing In God - My Journey
01:41:00 Try These Herbs Now And Feel The Benefits Yourself!
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building the decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow Logan and LEH
Website: https://lostempireherbs.com/
Youtube: @LostEmpireHerbs
Email: Logan@lostempireherbs.com
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs

Sep 5, 2023 • 1h 51min
E39: Magnus Grimeland - The Genius VC who invests in 2 start ups every day
Magnus Grimeland is a husband, father, Ironman triathlete, and the Founder of Antler, one of the most active VCs globally. Before building Antler from scratch, Magnus co-founded Zalora, the leading online fashion store in Asia.
In this episode, Magnus recounts how losing a family member at the age of 7 made him question the meaning of life at a very young age and gave him the drive and ambition to achieve great things in life: from receiving a scholarship for college, to studying alongside Mark Zuckerberg and Eduardo Saverin at Harvard, to becoming a partner at McKinsey, to building the leading online fashion store in Asia, to now being world's day zero investor supporting founders globally in the hardest and most creative moment of their entrepreneurial journey - the inception.
We also talk about how to find one's life purpose early, happiness, having kids at a young age, mental health, how to develop judgment, and the concept of "frontloading" which is key for entrepreneurs to achieve success.
Key Topics:
00:00 - The Incredible Journey of Magnus Grimeland
04:59 - The Defining Moments That Shaped a Future Entrepreneur
06:07 - Escaping Rural Norway to Join the Global Elite
13:43 - Rubbing Shoulders with Zuckerberg at Harvard
21:15 - When Is the Right Time to Take the Leap?
31:00 - Sacrificing Now to Win the Future
35:25 - How Fatherhood Transformed My Worldview
43:33 - Never Stop Hustling and Stay Resilient
51:43 - Leverage Your Network for Massive Success
53:01 - My Crazy Plan to Build a Global Startup Empire
01:00:09 - Developing the Judgment to Spot Billion-Dollar Founders
01:10:32 - Battling Entrepreneurial Burnout and Mental Health
01:26:31 - Finding Happiness in the Simple Things
01:35:11 - Seeking Your Life Purpose Through Self-Reflection
01:40:30 - Using Your Talents to Change the World
01:43:54 - How AI Will Revolutionize Education as We Know It
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building the decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at www.coinsilium.com
Follow Magnus & Antler
Website: https://www.antler.co/
Intagram: https://www.instagram.com/magnusantler/
Linkedin: https://www.linkedin.com/in/magnusgrimeland/
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs

Aug 30, 2023 • 1h 45min
E38: Mike Chang - Why being Fit, Rich and Successful won’t make you happy
Mike Chang is a previous internet celebrity, and founder of one of the most popular fitness YouTube channels - sixpackshortcut - with more than 4.5 million subscribers in 2015. He turned his fitness passion into an 8 figures business and despite living the American dream left his business and totally disappeared from the internet after realizing he felt miserable.
Today Mike is a new, wiser man, husband, and father with a greater purpose: helping people not only be fit but also feel happiness, peace, and joy.
In this episode, he shares his journey to finding inner peace, including his accidental discovery of unlocking dormant energy through psychedelics. Mike explains why achieving big goals won't necessarily make you happier, the importance of controlling your attention, and how being authentic leads to purpose.
KEY TOPICS:
00:00 Mike Chang - The Podcast Guest Who Disappeared
04:38 Mushrooms As Nootropics - Mike's Accidental Discovery
13:20 Unblocking Energy To Unlock The Mind
16:48 Why I Walked Away From Riches and Fame
19:31 My Journey From Misery To Happiness
26:14 The Hidden Keys To Fulfillment
29:17 The Illusion of Control - And Why Letting Go Sets You Free
34:27 What Drove Me To The Top - And Almost Drove Me Over The Edge
36:38 Staying Focused In The Storm Of Life
38:19 The #1 Obstacle To Inner Peace (And How To Overcome It)
41:18 The Simple (Yet Not Easy) Path To Acceptance
46:36 From Stuck To Serene - Where Do I Even Begin?
57:29 Accessing Genius By Silencing The Mind
01:02:01 The Surprising Power of "Unthinking"
01:04:57 Transform Your Meditation With This 5 Step Prep
01:15:40 Why Stress Ruins Everything (And How To Stop It)
01:20:41 Food As Medicine - Fueling Body, Mind and Spirit
01:24:00 Staying On Track In My Darkest Moments
Follow Mike Chang:
Website: https://www.flow60.com/
Intagram: https://www.instagram.com/mikechangofficial/
Youtube: https://www.youtube.com/c/MikeChangTraining
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Twitter (X): https://twitter.com/yieldlabs
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/

Aug 21, 2023 • 1h 10min
E37: Irene Zhao - From Instagram Model to Crypto Queen
Irene Zhao is a Chinese Model and Influencer, and one of the most powerful women in crypto. In 2022, her NFT collection 'Irene Dao' generated over $5.5 million within 10 days of launch. This crazy success marked the beginning of her entrepreneurial journey with the launch of SoCol (Social Collectibles), a web3 platform enabling creators to build their own NFT collection and create their own version of the 'Irene DAO success' but bigger, better, and tailored to their own fan base and community.
In this episode, Irene reveals her strategy to amass a huge online fan base; living a double life as a commodity trader in the real world while presenting herself as a "cute, school girl" on her Instagram. She then talks about pivoting out of Instagram influencing "looks" to join Crypto Twitter "brains" where she became a personality in a matter of weeks.
We end up talking about the entrepreneurship rollercoaster, what she is trying to build with SoCol but also romantic relationship dynamics, boss babes, mental health, and much more.
Key topics:
00:00 From China to the vibrance of Singapore.
07:48 A Journey of Evolution.
09:19 Where New Beginnings Unfold.
12:40 Unveiling the Secrets of Rapid Growth.
15:10 Mastering the Instagram Influence Game: A Strategy Deep Dive.
25:35 Strategic Pivot to Twitter: Navigating a New Focus.
30:47 Captivating Crypto on Instagram
32:17 A Journey Through DeFi, NFTs, and More.
40:23 Socol, Where Innovation Begins.
46:02 Web3 Meets Influencers
47:16 Escaping Social Pressures Through Business.
51:07 Raising money
54:27 Building Strength During Bear Markets.
58:27 The Crypto Rollercoaster: Navigating Highs and Lows.
01:03:27 The Best Advice Ever Given.
Follow Irene:
Instagram: https://www.instagram.com/b1lgging/
Twitter(X): https://twitter.com/Irenezhao_
Follow Socol:
Website: https://www.socol.io/
Intagram: https://www.instagram.com/socol.io/
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Twitter (X): https://twitter.com/yieldlabs
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/

Aug 14, 2023 • 1h 39min
E36: Fractionalizing Real Estate - The Future of Investing with EKTA CEO
Berwin Tanco is the Founder and CEO of Ekta Chain and Entire Land. He listed his first company on the NASDAQ at the age of 21 and now runs a half-billion-dollar Real Estate empire. He also owns an Island in Indonesia and recently bought the EKTA Tower in Kuala Lumpur - a 100 Million Building located right besides the Petronas Towers - that he plans to transform into a "small city".
In this episode, Berwin shares his origin story from competitive swimming in the Philippines to the dot-com boom days in Silicon Valley. He explains the vision behind Ekta's fractional real estate NFT marketplace and how he is democratizing Real Estate investing by helping people buy properties around the world with as little as 100$.
Key Topics:
00:00 Meet Berwin
05:36 Dot Com Millionaire Origins
09:51 Heartbreak Hotel To Bali Billions
16:36 Berwin Learns Property The Hard Way
32:38 Get Rich In Real Estate With No Debt
45:03 Don't Trust The Banks
49:50 Bali Property Bubble?
57:00 Discovering Blockchain & web3
01:02:24 Building A Blockchain From Nothing
01:07:21 Real Estate + Blockchain
01:09:37 Fractional Real Estate Explained
01:13:49 Blockchain School For Beginners
01:20:27 Rollercoaster Ride In Crypto
01:30:34 Is Ekta Too Good To Be Real?
01:34:14 Berwin's Big Lightbulb Moment
Learn about EKTA:
Website: https://www.ekta.io/
Telegram: https://t.me/ekta_community
Youtube: https://www.youtube.com/channel/UCo7lqOoauK3ndiVrm1-nIAg
Github: https://github.com/ekta-ecosystem/ekta-ecosystem-audits
Twitter (X): https://twitter.com/EktaChain
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Twitter (X): https://twitter.com/yieldlabs
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/

Aug 7, 2023 • 1h 41min
E35: The Millionaire Mindset: Investment Secrets from StashAway's CEO - Michele Ferrario
Michele Ferrario is the Co-Founder and CEO of StashAway, the largest digital wealth manager in Southeast Asia and MENA with over $1B in assets under management. Before that Michele was the CEO of Zalora, the leading online fashion destination for Southeast Asia.
In this episode, Michele reveals how everyone can become a millionaire and breaks down the not-so-secret timeless principles of investing that will help you take control of your finances and your future.
He also shares the common traps laid out by the finance industry that despite promising “a safe retirement” actually prevents most people from reaching their true financial potential.
Key topics:
00:00 Introducing StashAway
02:37 Why Investing is Critical
10:15 The Power of Dollar Cost Averaging
21:15 Defining Your Values
28:27 Predicting the Next Big Trend
30:19 Staying Ahead of the Game
39:24 Fighting inflation
45:10 Behind the banking system
59:04 The Principles of Successful Investing
01:07:45 The Outsized Impact of Fees
01:23:06 The Origin Story of StashAway

Jul 31, 2023 • 1h 45min
E34: Crash, Rise, Conquer: from 20k in debt to Body Building World Champion - Nicolas Iong Lee
Nicolas Iong Lee is a 1x World and 2x Europe Body Building Champion, a Businessman, and a Fitness social media influencer with close to 2M followers.
He is also one of the most transparent, honest, candid and disciplined men I have ever met.
In this unfiltered episode, Nicolas explains how you can turn your life's toughest moments into fuel to become the best version of yourself and achieve your wildest dreams.
We talk about:
- A terrible a car crash that left him badly injured and with $20k in debt as a student
- The divorce of his parents left him growing up without his mother, impacting his relationships with women until his mid-twenties
- Becoming a bodybuilding world champion despite an unsupportive father
- Leaving his 9 to 5 in a Swiss village to move to the Bali paradise as a mega fitness influencer
- The power of authenticity
- Strategies to dominate the Instagram game in 2023
- Followers don't equal money
- How to monetize your influence
- Nutrition and fitness tips from a pro
Chapters:
00:00 2X Champion Bodybuilder
01:53 From Car Crash to Champion
04:47 Building My Body For 17 Years
09:54 Championship Wins
20:46 Driven to Be the Best
25:30 Quitting the 9 to 5
28:05 Handling Unsupportive Parents
31:41 Moving to Paradise in Bali
32:55 Thriving in Bali During Covid
37:06 Diversifying Income Streams
44:39 Building a substantial following
47:58 Dominating Instagram in 2023
51:27 The Power of Authenticity
52:52 Conquering TikTok Next
56:03 Monetizing Influence
56:31 Knowing Your Niche
01:02:54 Followers Don't Equal Money
01:16:49 Overcoming Jealousy
01:20:12 The Grind of an Entrepreneur
01:27:56 Eating for Happiness
01:35:09 Training Tips from a Pro
01:39:25 Formula for Success
__________________________________
FOLLOW Nicolas
https://www.instagram.com/nicolasiong/
#Entrepreneurship #News #business #fitness #nicolasiong #bali