

When Shift Happens Podcast
Kevin Follonier
I sit down every week with the most based people in crypto.
My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3.
Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos.
Thank you for watching.
My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3.
Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos.
Thank you for watching.
Episodes
Mentioned books

Jul 24, 2023 • 1h 38min
E33: Blockchain Investor and Innovator: Achieving Change in the Age of Shortcuts - Rodrigo Barakat
Rodrigo Barakat is a brazilian entrepreneur, investor and thinker.
In this conversation, we talk about how we can fix broken governments, the problem with laziness and instant gratification today, and why relationships are the key to everything
We also discuss how emerging technologies like Web3, AI, and brain-machine interfaces will reshape society.
Key Topics:
00:00 Introduction
05:20 Regulation is a Seatbelt, Not a Brake
08:07 People Must Drive Change, Not Politicians
12:34 Are You Really Paying Your Fair Share?
21:19 Happiness is Being Alive
22:08 The Trap of Chasing Cheap Dopamine
23:10 Build Relationships Like Blockchains
33:47 Think Relationships as a Blockchain
36:12 Why Dubai as His Base
55:12 3 Pillars for a New Society
58:59 Language Itself Limits Communication
01:03:20 Effective Communication Needs Intention
01:11:41 The Future of Web3
01:14:34 Luna Crash Exposes Society's Laziness
01:26:46 Relationship With Money

Jul 17, 2023 • 1h 22min
E32: Scott Montgomery: Rethinking Wellness, Discipline, and Success
Scott Montgomery is the CEO of a NASDAQ and ASX-listed health tech company. He is not only a health and technology expert, but also a husband, a father and a sport addict.
In this episode, we discuss values, money, discipline, the current mental health crisis, the education system, life purpose, and the importance of your close circle.
📌 Episode Breakdown:
00:00 Introduction to Scott Montgomery
01:45 Why Singapore? Exploring the choice of base
05:58 Growing up with values of money
15:01 The secret to a healthy and wealthy lifestyle
18:24 Discipline: The key to life
26:19 Discussing the big health crisis of today
28:49 The journey of starting up
31:02 An eight-year overnight success
36:40 The experience of going public with a company
41:51 What it means to be listed on NASDAQ
47:00 Rethinking the school system
55:43 Finding life's purpose
01:02:40 Why regrets are worse than remorses
01:03:27 Addressing the growing issue of anxiety worldwide
01:10:33 The importance of friends
01:15:12 The best piece of advice ever received

Jul 3, 2023 • 1h 20min
E31: Johanna Monange: Building a Perfume Empire
Johanna Monange is a Queen in the perfume industry: she crafted world's best selling perfumes 'La Vie est Belle' by Lancôme and '1 Million' by Paco Rabanne. She is also the Founder and CEO of Maison 21G.
In addition to being a true force of nature and a hyper successful woman, Johanna is also a mother of 3, a tennis and polo player and lover of fine wine.
📌 Episode Breakdown:
01:28 Key Turning Points: Johanna reflects on the moments that changed her life.
06:15 Is Entrepreneurship for Everyone? She weighs in on who’s cut out for the entrepreneurial life.
07:59 Golden Advice: Johanna shares tips for budding entrepreneurs.
14:27 Silver Linings: How bad news can sometimes open doors to new opportunities.
17:55 The Power of Persistence: “If you never give up, you never fail.”
20:40 It’s an Ironman, Not a Marathon: Entrepreneurship is more than just a long race.
25:05 The Art of Delegation: Johanna talks about the challenges of handing over tasks.
33:43 Every Penny Counts: The Importance of financial prudence in business.
40:59 A Scent Renaissance: Bringing creativity back into the world of perfumes.
45:24 Engaging Others: The importance of involving people in your entrepreneurial journey.
52:01 The First Hurdle: Why raising your first funds is the toughest.
01:06:32 The Joy Factor: Johanna shares what makes her truly happy.
01:09:45 Little Pleasures: Does one deserve the small joys in life?
01:12:09 Pearls of Wisdom: Johanna reveals the best advice she’s ever received.

Jun 26, 2023 • 37min
E30: Flight Story CEO: Balancing High Ambitions with Mental Health - Oliver Yonchev
Oliver Yonchev is the Co-Founder and CEO of Flight Story, a marketing, media, and branding power house that he launched in 2021 with Steven Bartlett.
He is also a previously failed musician, was managing director at 600M Social Chain AG and is a big fan and current practioner of the art of kickboxing.
Key Topics:
02:00 Key Moments in Your Life
03:06 Key Learnings on Scaling a Big Company
04:47 Why Company Culture is Essential
09:09 Balancing Entrepreneurship with Personal Time
14:40 The Importance of Personal Branding
22:34 Launching a $100M Fund
24:20 Understanding Web3
29:32 "Whether You Think You Can or Can't, You're Right"
34:17 Addressing 90% of All Problems
#Podcast #OliverYonchev #FlightStory #Entrepreneurship #Web3 #Innovation

Jun 16, 2023 • 1h 1min
E29: Blockchain Branding Leader: From zero to branding hero, making crypto adoption as easy as ABC
Anthony Logan is the Founder and CEO of Noir Ventures, a leading web3 Brand Venture Studio working with the biggest companies in the blockchain space.
From his early days growing up in a small UK village to his current « self engineered » dream life in Dubai, Anthony is living the proof that an almost « delusional » sense of self-belief is what separates those who go on to achieve the greatest things from those who chose to stay within their comfort zone.
But building a multi million business wasn't smooth sailing. Anthony cuts through the bullshit and goes straight into the reality of building a company: from startup struggles to the inevitable hard moments in his company's journey that forced him to accumulate too much debt making him almost lose his entire company, savings and reputation.
We also talk about Anthony's mission to make Web3 accessible to everyone through branding and user experience , how to start from the bottom, how to select the right clients, and why he decided to fully quit drinking alcohol to get ahead in life.
Key topics
00:00 Intro
03:43 Getting into Branding
08:06 Starting from the bottom
15:42 Learning from failures
19:10 Why you don't always need a business partner
23:29 The definition of a great brand
25:46 Personal Brand vs. company brand?
26:42 Why web3?
39:13 Branding for crypto mass adoption
48:58 Quitting alcohol

Jun 7, 2023 • 51min
E28: Former Model: From the Sins of Social Media to the Promise of Web 3.0
Vanessa Ho, a former model turned tech pioneer at SoCol shares her journey from the digital temptations of social media to the transformative promise of Web 3.0.
Discover how she's disrupting the digital world, transforming vices into virtues with SoCol, a groundbreaking Web 3.0 social platform enabling creators to take full control of their future.
In this episode we talk about the transformative power of NFTs, the future of social media, and the art of personal branding in the new digital era. Vanessa also shares her personal journey, how social medias impact her mental health, and her strategies for navigating the ever-changing social media algorithms.
CHAPTERS
00:02:00 Key turning points in your life
00:05:00 From nothing to a real business
00:13:00 The content war
00:17:00 How to monetize your Audience
00:20:00 web3: the game changer for content creators
00:22:00 Owning your digital assets
00:29:00 SOCOL
00:32:00 The real addon value on NFTs
00:36:00 Behind the scene of social medias
00:39:00 It's not a competition
00:42:00 The 7 sins
00:45:00 Disconnecting is very important

May 30, 2023 • 1h 1min
E27: Maison21G Co-Founder: Scents of Success, Real Estate Investing and Venture Building
Maxime Patas is the Co-Founder of Maison 21G, one of the fastest growing bespoke fragrance company in the world.
From his early foray into real estate investment to his current venture, Max's journey is a testament to strategic time and money investment, and relentless hustle.
In this episode, we explore his unique approach to money, his investment strategies, and his passion for creating a successful business. This isn't just about making money; it's about making smart, strategic decisions that pay off and compound over time.
KEY TOPICS
Key turning points
Why Asia ?
Create your long term investment plan early
It's all about sacrifice and putting it into work
Building a business impact your personal growth
Market fit
Adapt quickly
Valuation of a business
NFT applying into perfume

May 24, 2023 • 1h 2min
E26: Ex-Kraken MD: Secrets to Building Fintech Giants
Jakub is the "common success denominator" behind the 33Bn Revolut Fintech Unicorn, the 12Bn Crypto Exchange Kraken and the 1Bn E-com giant Lazada. He is not only one of the top influencers in the Fintech space, but also one of the best operators in the startup scene in Europe and Asia. In this exciting episode, Jakub shares his journey from launching Lazada's Singapore business to heading growth at Revolut APAC to more recently leading Kraken in Asia as Managing Director.We discuss the future of money, the role of blockchain for the next decade, the importance of continuous learning, as well as how luck happens when preparation meets opportunity. We also discuss biohacking techniques to optimize decision making when operating under huge pressure and stress.Key TopicsKey turning pointsDecision making processHow to hire in an early stage companyAdvice for 17 to 18 years old studentAdvice for foundersLuck is when preparation meets opportunityKey learningsWhy crypto?Next big trend ?Biohacking to optimize decisions makingQuitting alcohol for a better productivityFOLLOW JAKUBhttps://de.linkedin.com/in/zakrzewskijakub__________________________________Subscribe to the Yield Labs Podcast to deep dive into Web3, DeFi, NFTs, audience and business building, bio-hacking, and much much more. Download our podcast on Spotify or Apple Podcasts Subscribe to Youtube to watch all our episodes and exclusive content Subscribe to our newsletter to get next episodes straight to your inbox Follow us on Twitter for unique content and giveaways Join our Telegram community to connect with our members

May 15, 2023 • 53min
E25: Blockchain.com Co-Founder: Building a $14Bn Crypto Empire
Nic Cary is the Co-Founder of Blockchain.com, a 14 Billion crypto empire. Cary's visionary leadership and relentless passion for technology transformed the way we perceive and interact with digital assets today.Over 70 million wallets, $1 trillion in transactions & 200+ countries supported: Blockchain.com is a truly global platform for cryptocurrency users. But this podcast isn't just about a technological revolution. It's about Cary's dedication to fostering social impact through innovation. As a philanthropist and entrepreneur, he continually strives to empower underserved communities, proving that business success and positive societal change can go hand in hand. Join us as we delve into the mind of this extraordinary disruptor and learn about his commitment to reshaping the FinTech industry. Don't miss out on this inspiring journey of ambition, disruption, and remarkable success!KEY TOPICS - Getting Into Crypto- Winning Against The Odds- What does it take to not only start but succeed against all odds? - The Untold Risks of Starting a Business- Managing Stress At The Brink of Failure- Nick's Biggest Learnings As An Entrepreneur- Biggest learning - What It Really Means to Raise $500 Million- The Challenges of Hiring At Scale- Thought On The Tech Layoffs- The Cost of Entrepreneurship on Mental Health- Being Almost Six Feet Under- Dealing With an Entrepreneur In Denial- Building Resilience- Why Starting a Podcast?- Closing ThoughtsFOLLOW NICOLAShttps://uk.linkedin.com/in/ncaryhttps://twitter.com/niccaryJOIN THE YIELD LABS CLUB• Spotify: https://open.spotify.com/show/7JqCB5t...• Apple podcast: https://podcasts.apple.com/gb/podcast... • Twitter: https://twitter.com/yieldlabs • Substack: https://yieldlabs.substack.com/• Telegram: https://t.me/joinchat/WmwpRFGjRIIyZTdk • Linkedin: https://www.linkedin.com/company/the-yield-labs-podcast__________________________________Subscribe to the Yield Labs Podcast to deep dive into Web3, DeFi, NFTs, audience and business building, bio-hacking, and much much more. Download our podcast on Spotify or Apple Podcasts Subscribe to Youtube to watch all our episodes and exclusive content Subscribe to our newsletter to get next episodes straight to your inbox Follow us on Twitter for unique content and giveaways Join our Telegram community to connect with our members

May 1, 2023 • 51min
E24: Silta Co-Founder: Blockchains for a sustainable future
Ben Sheppard is the Co-Founder of Silta Finance, a protocol that truly paves the way for a more sustainable future.Too many sustainability-focused projects never receive the necessary financing due to the cumbersome due diligence process required by traditional banks. Silta's solution? A platform enabling the tokenization of due dilligence processes -through non fungible tokens (NFTs). This enables borrowers to go through the painful due dilligence process once only yet apply for funding applications towards multiple banks and lenders, saving tons of time, money and headaches.Ben's life journey before crypto is also truly inspiring: he was at the helm of a very successful company and was living the high life before losing it all following new Government laws, which killed his company and lifestyle overnight.Come learn with Ben about the entrepreneurship rollercoaster, success, failure and resilience in this truly inspiring episode.__________________________________Subscribe to the Yield Labs Podcast to deep dive into Web3, DeFi, NFTs, audience and business building, bio-hacking, and much much more. Download our podcast on Spotify or Apple Podcasts Subscribe to Youtube to watch all our episodes and exclusive content Subscribe to our newsletter to get next episodes straight to your inbox Follow us on Twitter for unique content and giveaways Join our Telegram community to connect with our members