

When Shift Happens Podcast
Kevin Follonier
I sit down every week with the most based people in crypto.
My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3.
Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos.
Thank you for watching.
My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3.
Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos.
Thank you for watching.
Episodes
Mentioned books

Dec 19, 2023 • 2h 14min
E53: Julian O’Hayon: "Blvck Paris Is Born from the Darkest Times of My Life"
Julian O’Hayon is the Founder and Chief Designer at Blvck Paris.
Blvck Paris is a lifestyle apparel & accessories brand, supported by millions of highly engaged social media followers and customers worldwide.
The mysterious yet Famous Founder of Blvck Paris opens up for the first time about:
- His Childhood
- His dark side and battle with anxiety
- What drove his ambition to build a €100M brand
- Being a Digital Nomad while building a fashion empire
- Blvck's latest NFT collab with Paris St Germain!
- Why he loves Zara and thinks Designer Brands are for poor people
- His relationship with his Ego
And much more… all around a nice glass of Whisky 🥃!
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow Julian & BLVCK
https://www.instagram.com/black/?hl=en
https://www.instagram.com/anckor/?hl=en
https://blvck.com/
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs
Chapters:
0:00 - Discovering Blvck
01:51 - Traits and Online Image
03:37 - Dark Times Inspiration
09:17 - Bipolar Disorder Impact
11:13 - Family and Entrepreneurship
18:14 - Web to Fashion Journey
19:54 - Business Challenges/Rewards
22:19 - Mental Health in Business
40:42 - Co-Founder Challenges
47:05 - 'Black' Brand Origins
48:30 - Ego in Success
01:13:21 - Social Media Power
01:32:17 - Mental Health Struggles
01:41:07 - Social Media's Role
01:49:34 - NFTs and Digitals
02:01:55 - PSG Collaboration
02:05:45 - Fast vs Luxury Fashion
02:11:56 - Personal Growth Insights

Dec 11, 2023 • 1h 15min
E52: James Wo: The Youngest Crypto Billionaire!
James Wo is the 30-year-old Founder of $1.5 Billion Digital Finance Group (DFG) and Jsquare.
James started investing in crypto in his early 20ies with $20 Million lent out by his investing-magnate parents and turned this loan into a billion-dollar empire.
He is an early investor in many companies and projects, including Circle, Ledger, Pudgy Penguins, and Polkadot, in which he proudly owns more than 1% of the total Supply.
Key Topics:
- Crypto Conferences Globetrotting
- Local Strategies, Global Crypto
- Smart Hiring, Bigger Wins
- Mathematic genius to Crypto Rockstar
- Mastering Foreign Crypto Markets
- Navigating Crypto Market Crashes
- Continental Shift for Success
- Investing 20M in Bitcoin in 2015
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow James Wo
https://twitter.com/realjameswo?s=21
https://www.linkedin.com/in/james-wo-272904114/
https://www.jsquare.co/
https://twitter.com/JSquare_co
https://x.com/dfg__official?s=21
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs
Chapters:
00:00 Introduction
01:38 Understanding the Importance of Localization in Crypto
06:27 Background and Early Investment Experiences
08:16 First Investment Experiences and Learning from Parents
09:45 Understanding the Value of Bitcoin
10:50 Investing in Bitcoin and Starting an Investment Firm
37:29 Investing in NFTs and Pudgy Penguins
38:36 The Power of NFTs for Mass Adoption
40:09 The Importance of Community Building in Crypto
41:34 Investing Strategy for Early-Stage Crypto Projects
43:34 Learning from Past Investment Mistakes
53:50 The Future of Crypto: Predictions and Investment
Strategies
54:22 Life as a Crypto Investor: Moving to Singapore
56:54 The Personal Side of Crypto Investing
01:03:36 The Importance of Independent Thinking in Crypto Investing

Dec 1, 2023 • 41min
E51: Indorse CTO: Creators: "Own Your Audience, Control Your Future"
Gaurang is a pioneer smart contract developer who first posted his prenup on the Ethereum Blockchain in 2016.
He is the Founder of Indorse and the CTO of Byzant, a decentralized social media ecosystem enabling creators and users to fully own and monetize the content and the communities they built with their sweat and tears.
In this episode, we talk about:
- Ethereum Over Bitcoin: Smart Contracts
- Byzant: Blockchain-Based Social Media
- Revolutionizing Ads: Decentralized Networks
- Smart Wallets: Future of Transactions
- Blockchain in Education: Diploma Verification
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow Byzant:
https://www.coindesk.com/markets/2016/06/01/prenup-built-in-ethereum-smart-contract-rethinks-marriage-obligations/
https://indorse.io/
ttps://twitter.com/BastionWallet
https://twitter.com/gaurangtorvekar
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs
Chapters:
0:00 Meet Gaurang
02:27 Gaurang, CEO and Co-founder of Endorse
12:36 Introduction to Byzant and Lens Protocol
12:44 The Importance of Blockchain in Education
19:23 LinkedIn's Evolution and Limitations
19:57 The Traditional Job Market vs Crypto
20:52 The Value of Experience in Crypto
21:24 Understanding Interoperable NFTs
22:52 The Byzant Ecosystem: An Overview
23:55 The Role of NFT Marketplace in Byzant
26:29 The Smart Wallet: A Game Changer
36:53 Decentralized Ad Network: A New Era of Advertising

Nov 26, 2023 • 46min
E50: GGs Founder: Future of Gaming, Dopamine & Children Addiction
Nicolas Cortes is young Columbian Entrepreneur and the Founder at GGs.io
GGs platform helps Latin American gamers make a living of their favorite game.
Key topics:
Health & Fitness
Hiring your Friends as Employees
Finding the Right Investors
The Future of Gaming
Dopamine and Children Addiction
Self Control & Happiness
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow GGs & Nicolas
https://www.linkedin.com/in/nicolas-cortes-acosta
https://ggs.io/events?game=ALL
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs
Chapter:
00:00 Nicolas Cortes
01:47 Discussion on Health and Fitness in Gaming
08:53 Risks and Rewards of Working with Friends
09:54 Dealing with Investors and Pressure
12:48 The power of Ownership of digital gaming assets
12:52 The Vision and Purpose of GG's
16:02 The Problem with Current Gaming Industry
17:56 The Future of Gaming with Web3
21:44 Current Solutions and Future Plans for GG's
22:22 Web3 gaming
23:56 The Size and Scope of the Gaming Market
26:13 The Impact of Gaming on Children
29:37 The Risks and Downsides of Gaming
31:15 Dopamine game for a video game
32:20 The Role of Parenting in Gaming
33:54 The Intersection of Gaming and Entrepreneurship
40:30 The Pursuit of Happiness and Success
44:44 The Power of Self-Control and Perception
#Entrepreneurship #Crypto #News

Nov 16, 2023 • 1h 10min
E49: Arthur Breitman: AI, Tezos, Music, Maths and Biohacking
Arthur Breitman, a prodigy in Mathematics & AI, is the Founder of Tezos.
This is the crazy story of a white paper written as a hobby that later turned into a crypto monument while Arthur was still an employee focused on his passion: AI and robotics.
Today, Tezos is one of the leading open-source blockchains and has found great success, particularly in the NFT niche.
Key topics:
- Arthur's early life
- Playing music
- The Birth of Tezos
- Al
- Biohacking
- Blockchains
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow Tezos & Arthur
https://www.instagram.com/tezos/
https://discord.gg/yXaPy6s5Nr
https://t.me/TezosAnnouncements
https://twitter.com/tezos
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs
Chapter:
00:00 Meet Arthur Breitman
01:25 London Calling: Navigating Life's Big Decisions
02:49 How Technology's Rewiring Our Human Connections
04:29 Echoes from Childhood & The Birth of Individualism
05:24 From Bullying's Kid to Personal Evolution
11:01 Financial Fascinations
12:53 The Machine Learning Revolution and Its Promise
34:06 From Traditional Trade to the Crypto Frontier
45:28 Twists and Turns of Crypto
50:24 Tezos' Upcoming Adventures
53:40 The Performance Edge
54:42 Health, Longevity, and the Quest for More Time
01:06:18 A Message to a Younger Self
#Entrepreneurship #Crypto #News

Nov 8, 2023 • 50min
E48: The Crypto King: "My Prediction for the Next Decade of Crypto" - Alexis Sirkia
Alexis Sirkia is the King of Blockchain, the co-Founder of Yellow Network and of GSR, the global leader in crypto trading and market-making.
Alexis' life is as fascinating as the crypto markets are volatile: he is the father of 8, built multiple companies, lived pretty much everywhere and even went on a 21 days water fast.
Key Topics:
-21-Day Fast Insights
-Spaceship to Crypto Shift
-Crypto Trading Challenges
-The Journey of GSR
-Yellow Network Origins
-Crypto Trading's Future
-Crypto Investment Reflections
-Craziest crypto story
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow Yellow
https://www.yellow.com/
https://www.youtube.com/c/YellowIsBlockchain
https://t.me/yellow_org
https://twitter.com/yellow
https://www.linkedin.com/company/yellow-com/
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs
Chapters:
0:00 Meet Alexis
01:21 Introduction to Fasting and Personal Experiences
02:15 Exploring the Fasting Clinic in South of Spain
02:42 The Journey of a 28-Day Water Fast
08:20 The Transition from Space Center to Crypto World
15:16 The Challenges of Crypto Trading and Banking
29:26 The Birth of Yellow Network and Its Importance
31:55 The Future of Crypto Trading with Yellow Network
48:31 Reflections on Crypto Investments and Future Predictions
#entrepreneurship #Crypto #News #ethereum #business #bitcoin #mentalhealth

Nov 1, 2023 • 53min
E47: Cousin crypto: The Scams You NEED to Know About!
Josh Briant is a 23-year-old live streamer and social media virality expert.
He represents the new generation of Youngsters who master the art of building a cult online following and of making tons of money with just a laptop and a Wi-Fi connection.
After blowing up on Tiktok talking about his Fitness and steroids Journey, Josh - Aka Cousin Crypto - took the Web3 sphere by storm thanks to his deep understanding of Crypto coupled with his extremely honest and borderline provocative takes.
Key Topics:
- Life in Dubai
- Iman Gadzhi & Luke Belmar
- Saying no to “hoes”
- Happiness: having a mission
- Imposter Syndrome
- How to keep the money you made
- Competing for women in Dubai
- How to get Rich without scamming
- How to make money in crypto
- Timing is everything in crypto
- Social media is like a lottery
- Going viral: the science
- Cult: Turning followers into money
- Advices for youngsters in their 20ies
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow Josh
https://www.instagram.com/josh.briant/
https://twitter.com/cousincrypt0
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs
Chapters:
00:00 Meet Josh
02:01 Navigating Dubai: Traffic and Road Systems
03:03 Living in Dubai: Pros and Cons
06:47 The Dilemma of Social Media Influence
08:14 The Reality of Making Money Online
08:25 The Importance of Authenticity in Content Creation
11:39 The Risks and Rewards of Crypto Investments
13:19 The Power of Social Media Presence
16:21 Dating and Relationships in Dubai
27:12 Overcoming Addictions and Pursuing Success
30:00 Time is Everything in Crypto
31:17 Social Media: A Lottery with Unlimited Free Tickets
36:56 Adding Value to Separate Yourself from Others
40:55 From South Africa to Dubai
46:29 Becoming a Viral Personality
50:30 Final Thoughts and Advice for Young People
#entrepreneurship #Crypto #News

Oct 25, 2023 • 43min
E46: Avalanche CMO: Crypto and music are connected!
Jay Kurahashi-Sofue is the CMO at Avalanche (Ava Labs), a professional street photographer, and a previous electronic music DJ and music festivals organizer.
In this episode, we talk about:
- The Evolution of the Electronic Industry
- The Power of Focused Efforts
- How to go from Nerd to Marketing Guru
- How Crypto can be bridged with Daily Life
- Understanding the True Value of Money
- Avalanche Product Roadmap
- Decentralization and Web3
- The Future of Finance
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Follow Jay & Avalanche
https://www.linkedin.com/in/jayksofue/
https://twitter.com/jayks
https://twitter.com/AvaLabsOfficial
https://www.avalabs.org/
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs
Chapters:
00:00 - Meet Jay
03:28 - Unveiling Jay's Origin Story
07:55 - The Art of Long-Term Thinking
11:07 - A Deep Dive into Music & Art
15:37 - Bridging Art with the World of Crypto
17:28 - Avalanche: The Vision Behind the Product
21:56 - Numbers on Screens: The Evolving Value of Money
27:16 - From Tech Nerd to Marketing Maestro
32:41 - The Intersection of Crypto and Marketing
35:15 - Secrets to Building Powerful Momentum
41:07 - Peering into the Future of Avalanche
#entrepreneurship #Crypto #News

Oct 18, 2023 • 1h 41min
E45: Kenneth Lou: You have a 50% chance of getting cancer in your life
Kenneth Lou is the Co-Founder and CEO of Mito Health, an AI-powered preventative healthcare company helping people increase their life expectancy. He launched Mito after losing his father to cancer at the age of 54.
Before tackling the longevity space, Kenneth built Seedly, the largest finance community in Southeast Asia which he sold to Money Hero Group, a company listed on the Nasdaq.
Key Topics:
- Cancer prevention and early detection
- Alcohol consumption and health
- Getting quality sleep
- Rethink the food system and economy
- Healthspan vs. lifespan
- Why everyone should have insurance
- 10 day Vipassana meditation
- Leaving a stable job to start a business
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future. Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies.
Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level. Learn more at
https://www.coinsilium.com
Follow Mitohealth
https://mitohealth.com/
https://www.linkedin.com/company/mitohealth/
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs;
Chapters:
00:00 Meet Kenneth
03:43 The Influence of Kenneth's Father's Cancer
05:52 Health is the Basis for Wealth
08:28 Why Insurance Matters
13:21 Kenneth's Upbringing in an Asian Family
20:57 The Genesis of Finance Startup Seedly
26:24 Studying vs. Entrepreneurship After College
31:23 Leaving a Stable Job to Start a Business
43:29 Kenneth's Experience at a 10-Day Silent Meditation Retreat
53:56 Understanding Healthspan vs. Lifespan
01:04:41 Promoting Healthy Food Choices in Singapore
01:12:22 The Latest Research on Alcohol Consumption
01:15:32 How Mito Health Measures Health
01:22:08 Why Quality Sleep Matters
01:29:46 Cancer Prevention and Early Detection

Oct 12, 2023 • 1h 47min
E44: Jordi Alexander: The Man Who Stayed Awake for $24 Million!
Jordi Alexander is a father, thinker and former pro poker player who became one of the brightest minds and most respected thought leaders in the crypto space.
Jordi is also the founder & CIO at Selini Capital, one of the most successful market-making and Venture Capital firms in the web3 industry.
In this episode we talk about:
- The dating game and how it relates to game theory
- Jordi’s tough childhood
- Depression and getting out of the vicious cycle
- How ego is the biggest obstacle to success
- The meaning of life
- Imposter syndrome
- Jordi’s craziest poker story
- Addictions and gambling
- The trade: 1M dollar if you can stay awake for 5 days
- Crypto, Dogecoin and Solana
- How Jordi values his time at $50k per conversion
- How AI could threaten the human species
Sponsor:
We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building a decentralized future.
Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. Coinsilium also provides strategic advisory services to projects looking to issue tokens.
With deep expertise across crypto, DeFi, and Web3, Coinsilium helps accelerate ambitious Web3 startups to the next level.
Learn more at https://www.coinsilium.com
Chapters:
00:00 Meet Jordi
01:24 Relationship and datings
06:56 Game theorie
09:54 Models & bottles
10:52 Prime age
20:25 The wake-up call
29:21 Talking about ego
33:55 Meaning of life
43:53 Living US to Cyprus
47:33 Imposter syndrome
49:58 Father relationship
52:37 Poker journey
01:05:06 From poker to trading
01:11:35 The Secret trade
01:22:03 How much is your time worth?
01:24:15 Managing big fortunes
01:28:51 Crypto & solana
01:30:47 Value of money
01:45:14 The evolution of Human species and AI
Follow Jordi
Twitter (X): https://twitter.com/gametheorizing
Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram: https://www.instagram.com/kevinffollonier/
Tiktok: https://www.tiktok.com/@kevinfollonier
Linkedin: https://www.linkedin.com/in/kevinfollonier/
Twitter (X): https://twitter.com/yieldlabs