

Banking on Digital Growth
James Robert Lay
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Sep 20, 2022 • 53min
230) #BehindtheCover - The Four Agreements: Transforming Behavior in a Financial Environment
Even in this exciting new digital age of AI, ancient truths can speak to human behavior and mindset.
Audrey Cannata, Operations Lead at the Digital Growth Institute, joins me for another episode of our Behind the Cover series as we talk about Don Miguel Ruiz’s The Four Agreements.
Settle in as we take a moment to disconnect from technology and reconnect with the natural patterns that dictate our actions in both finance and life.
Join us as we discuss:
Appreciating wisdom from the past in a digital world (10:56)
Practical application for each of the Four Agreements (16:25)
Takeaways for coaching opportunities for financial brands and fintechs (41:29)
Check out these resources we mentioned during the podcast:
The Four Agreements
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Sep 19, 2022 • 42min
229) #ExponentialInsights - Viewing Open Banking Through a Lens of Abundance
As ease of access to big data becomes widespread, open finance is taking over the industry.
But what exactly is open finance? And what does its implementation mean for banks, credit unions, fintech, and consumers?
Jane Barratt (https://www.linkedin.com/in/janebarratt/), Chief Advocacy Officer at MX, and Anne Legg (https://www.linkedin.com/in/anne-legg/), Founder of THRIVE Strategic Services, both join us to give their valuable insight on open banking and finance.
Join us as we discuss:
- Opportunities for financial brands to embrace open finance (6:05)
- The four dimensions of open finance (16:47)
- Thinking about the “who” before the “why” with open finance (34:33)
Check out these resources we mentioned during the podcast:
-Jane Barratt Twitter (https://twitter.com/Jane_Barratt-Anne)
Legg Twitter (https://twitter.com/AnneTHRIVE)
-anneleggthrive.com
-Jane's St. Jude Fundraiser Link (https://fundraising.stjude.org/site/TR?fr_id=135779&pg=personal&px=7433036)
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at DigitalGrowth.com.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Sep 13, 2022 • 40min
228) #ExponentialInsights: The Good Entrepreneur’s Take on Leadership and Coaching
With so much exponential change in finance today, having a strong coaching culture is critical to sustainable success. But unfortunately, coaching is also usually one of the first casualties of fiscal cuts.
Nick Kennedy, Founder of Nick Kennedy Coaching and author of The Good Entrepreneur, spoke with us about coaching in leadership and why even the best talent needs it.
Join us as we discuss:
- Dealing with risk-averse environments and clients (5:19)
- Handling exponential change as a leader (19:18)
- Why coaching is a common budget casualty (29:27)
Check out these resources we mentioned during the podcast:
- The Good Entrepreneur
- Nick Kennedy Coaching
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Sep 12, 2022 • 38min
227) #ExponentialInsights - Giving Young Account Holders a Reason to Be Loyal
As financial services decentralize, loyalty from young account holders continues to wane.
So, what can banks and credit unions do to fix the disconnect in the generation gap and attract Gen Z and Gen Alpha members?
Mart Vos, Founder and CEO of Eko Investments, tells us why he thinks young account holders are breaking away from traditional financial services and how FIs can bring them back.
Join us as we discuss:
- The perception gap in financial services and younger generations (5:15)
- Pattern matching the younger generation’s investing behavior (14:48)
- Using a predictive model for future opportunities (21:15)
Check out these resources we mentioned during the podcast:
- Mart Vos
- Mart@eko.investments
- Eko Investments
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Sep 7, 2022 • 32min
226) #DigitalGrowthJourneys: Honoring the Unknown: Insights from an FCU President
What does digital transformation look like for you personally?
Everyone’s journey is unique, but we can’t do it alone. Through shared vision and perspective, we can master exponential growth together.
Devin Lyon (https://www.linkedin.com/in/devon-lyon/), President and CEO at Central One Federal Credit Union (https://www.centralfcu.com/), tells us how his path of transformation has led him to an exciting new role.
Join us as we discuss:
- Coaching on a macro level in the financial industry (10:19)
- Respecting the unknown when managing your team (15:52)
- How emotions play into traditional financial services (23:28)
Check out these resources we mentioned during the podcast:
devonlyon@outlook.com
Devin Lyon
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at digitalgrowth.com.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Sep 5, 2022 • 42min
225) #ExponentialInsights: Unlocking the Brain: Behavioral Science in Marketing
The concept of applying behavioral science in marketing may sound sinister to the uninitiated. But, like any other marketing strategy, it can be used as a force for good.
It’s human nature to make emotional decisions. With behavioral science, we can guide consumers into making choices that are right for them.
Nancy Harhut (https://www.linkedin.com/in/nancyharhut/), Co-founder and Chief Creative Officer at HBT Marketing (https://www.hbtmktg.com/) and author of Using Behavioral Science in Marketing, tells us how behavioral science can revolutionize marketing for the better.
Join us as we discuss:
The basics behind behavioral science and its uses in marketing (3:26)
How the loss aversion theory and endowment affect consumers (11:00)
The power of the “urgency and scarcity” implications (24:35)
Check out these resources we mentioned during the podcast:
- Twitter @nharhut
- HBT Marketing
- Using Behavioral Sciences in Marketing (https://tinyurl.com/4hvpebb8)
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Aug 30, 2022 • 43min
224) #ExponentialInsights : Slamming the Brakes on Credit Union Entropy
Over the last decade, we’ve seen a disturbing case of credit union entropy.
Nearly 8,000 credit unions operated in the U.S. in 2010. Today, that number has been cut almost by half.
Are credit unions becoming an endangered species in the financial space?
Ancin Cooley, Principal at Synergy Credit Union Consulting, Inc., told us why he thinks credit unions have been on the decline and what they can do to halt their inevitable extinction.
Join us as we discuss:
Why credit unions are missing an opportunity to boost brand equity (8:50)
Fueling the visionary-integrator relationship (25:38)
How leaders can leverage communication at scale (30:09)
Check out these resources we mentioned during the podcast:
- Ancin Cooley
- Credit Unions.Training
- Synergy Credit Union Consulting, Inc.
- Synergy Bank Consulting, Inc.
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Aug 29, 2022 • 31min
223) #ExponentialInsights: Shifting the Digital Customer Service Experience
Financial brands know there is a pressing need for digital customer service to change.
We are steadily evolving into a digital society, yet nearly 80 percent of customer service issues are still handled over the phone.
Dan Michaeli, CEO and Co-Founder of Glia, shared why multiple modes of communication - messaging, audio, and video - will soon become one seamless channel in the digital customer service experience.
Join us as we discuss:
- Lessons learned about engagement in digital customer service (5:27)
- Organizational challenges holding FIs back from adapting (14:52)
- The unified experience of messaging, audio, and video (20:50)
Check out these resources we mentioned during the podcast:
- Dan Michaeli
- Glia
- Digital Customer Service: Transforming Customer Experience for an On-Screen World
- Finn.ai
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Aug 23, 2022 • 42min
222) #ExponentialInsights: Keeping Up in Transformation with AI as Your Teammate
Practical AI application will be the future of financial brands and fintech. By automating the mundane, sales teams will be able to give clients the human element they deserve.
Evan Ryan, founder and CEO of Teammate AI, joins the show to talk about his book AI as Your Teammate and the potential for AI as an assistant.
AI application can do wonders for your company’s bottom line - and the barrier for entry is much lower than you may think.
Join us as we discuss:
- Why AI has the potential for boundless leverage (4:40)
- The practical use case for AI in banking and fintech (16:00)
- How Evan used AI as an assistant when writing his book (25:24)
Check out these resources we mentioned during the podcast:
- Teammate AI
- AI as Your Teammate
- evan@teammateai.com
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Aug 22, 2022 • 42min
221) #ExponentialInsights: The Secret Sauce for Data and Analytics Conversions
As Google’s Universal Analytics (UA) rides into the sunset, a lot of questions are swirling around the future of data and analytics.
With Google Analytics 4, several features from UA will be going away.
Jeff Sauer, Founder of Data Driven U, argues that marketing teams should look at this conversion as a fresh start for measuring their KPIs.
Join us as we discuss:
- Where financial brands fall short in optimizing data and analytics (4:48)
- Opportunities for automating data and analytics collection (20:02)
- Starting SMALL in data collection and reporting (27:24)
Check out these resources we mentioned during the podcast:
- Jeff Sauer
- Data Driven U
- Jeffalytics
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.