233) #ExponentialInsights - How to Think Like a Brand, Not a Bank - Part 1

Banks have a branding problem. Too often, their offerings aren’t in line with customer expectations. 

It’s time for financial institutions to step out of their comfort zones and embrace the tension that comes with positive change. 

Allison Netzer (https://www.linkedin.com/in/allison-netzer-1b98335/), Chief Marketing and Strategy Officer at NYMBUS (https://www.nymbus.com/) and coauthor of Think Like a Brand, Not a Bank, joined us to talk about the branding mindset in banking.  

Join us as we discuss:

- Data trends in financial services branding (6:25)

- Why a disciplined branding mindset matters (12:32)

- How financial brands can navigate tension with confidence (23:32) 

Check out these resources we mentioned during the podcast:

- Kantar BrandZ study - https://www.kantar.com/campaigns/brandz

- Think Like a Brand, Not a Bank - https://thinklikeabrandbook.com/ 

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.  

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