MarTech Podcast ™ // Marketing + Technology = Business Growth

Jerry Touslee, Head of Marketing at Business Wire, discusses the evolving role of PR in marketing, emphasizing its human element. He highlights that PR extends brand footprint through earned media, which is crucial for credibility and trust. Touslee stresses the importance of collaboration with PR professionals to craft authentic, humanized stories. He also notes that PR is not just for branding but for building trust and relationships. For smaller businesses, relevant media coverage is key. PR integrates with other marketing tactics, enhancing brand awareness and lowering customer acquisition costs. Jerry underscores that PR's artful approach, despite being harder to quantify, is essential for comprehensive marketing success. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to maximize insights. Show NotesConnect With: Val Riley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's CRM data with Unbounce's landing page optimization, providing a comprehensive view of the customer journey. This combination allows for end-to-end conversion tracking, enhancing marketing insights and customer retention. Riley highlights the CEO's experience with CRM platforms and the importance of integrations. Looking ahead, she envisions a revenue intelligence platform that competes with HubSpot, targeting sales-led organizations. The conversation also touches on broader martech trends, including increased acquisitions driven by economic conditions and the need for innovation. Show NotesConnect With: Val Riley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of Global Innovation at ServiceNow, Inc., Brian Solis, delves into the importance of infusing digital warmth into business strategies. By focusing on creating genuine connections in the digital realm, companies can enhance customer experiences and foster stronger relationships. Explore how incorporating digital warmth can revolutionize enterprise operations and elevate brand differentiation. Show NotesConnect With: Brian Solis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding evolving consumer behaviors and leveraging AI to create more personalized and human experiences at scale. Show NotesConnect With: Brian Solis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the successful development and deployment of AI-powered apps. Progress, a company empowering organizations to navigate disruptive change, enables the creation of responsible AI applications with ease. With over 4 million developers relying on Progress, Philip discusses key insights for implementing AI solutions effectively in marketing strategies. Show NotesConnect With: Philip Miller: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Product Marketing Manager for AI at Progress, Philip Miller, delves into the world of GenAI's capabilities and how marketing executives can effectively navigate through the hype to understand its true potential. Discover the ethical considerations that come into play when integrating GenAI solutions into marketing strategies and how this technology can revolutionize consumer behavior prediction. Gain insights into successful GenAI integration in marketing campaigns and learn about common misconceptions that marketing executives should be aware of before adopting this cutting-edge technology.  Show NotesConnect With: Philip Miller: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Silverberg, CEO at SmartCommerce, delves into the intricacies of successfully tracking Gen Z online habits. Show NotesConnect With: Jennifer Silverberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately boosting your sales and customer connections. Explore the innovative strategies and insights shared by Jennifer in this episode of the MarTech podcast. Show NotesConnect With: Jennifer Silverberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President and Founder of Beutler Enterprises, Inc., William Beutler, delves into best practices for updating a Wikipedia page about yourself. Exploring the importance of enhancing online presence through accurate information on Wikipedia and creating engaging digital content, William shares insights on optimizing your brand's representation. Show NotesConnect With: William Beutler: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.