Jennifer McAdams, Chief Marketing Officer at Xactly, delves into the realm of marketing in the era of AI. In this episode, Jennifer shares her perspectives on utilizing AI tools in daily operations for sales and marketing, implementing AI chatbots for marketing purposes, and establishing an AI committee with subcommittees for governance. Show NotesConnect With:Jennifer McAdams: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer McAdams, Chief Marketing Officer at Xactly, delves into bridging the gap between marketing & sales. In this episode, Jeniifer shares her perspectives on the importance of aligning sales and marketing teams, the impact of misalignment between sales and marketing teams, and statistics on increased deal closure with aligned marketing and sales. Show NotesConnect With:Jennifer McAdams: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eboni Ryan, VP of Marketing at Digitalzone, a global marketing and demand gen company, delves into the generational shift of modern B2B buyers. She emphasizes the importance of understanding and adapting to the evolving preferences and behaviors of B2B buyers to stay ahead in the market. Eboni discusses how Digitalzone's comprehensive strategy focuses on delivering compliant leads, exceptional customer satisfaction, and maintaining lead quality through an end-to-end approach. Show NotesConnect With:Eboni Ryan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the importance of aligning brand messaging with demand generation strategies, Eboni emphasizes the need for cohesive marketing efforts to drive successful lead generation and customer engagement. By focusing on maintaining lead quality and addressing issues proactively, Digitalzone's approach ensures transparency, faster campaign turnaround times, and agile marketing solutions. Show NotesConnect With:Eboni Ryan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO & Co-founder of Wondersauce, John Sampogna, delves into leveraging AI and digital experiences to enhance the client journey. Discover how Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences, utilizes innovative technologies to create impactful client interactions. Show NotesConnect With: John Sampogna: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO & Co-founder of Wondersauce, John Sampogna, delves into finding the balance between performance marketing and brand-building. Discover how aligning these two aspects can enhance your marketing strategies and drive business growth. Explore the insights shared by John Sampogna on this episode of the podcast. Show NotesConnect With: John Sampogna: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented control over inventory lifecycle and audience targeting, ensuring relevance and precision in advertising.  Show NotesConnect With: Angelina Marmorato: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Associate Vice President of North America at Lemma, Angelina Marmorato, from Lemma, a leading omnichannel Supply-Side Platform (SSP), delves into the rise of linear streaming and its implications. She discusses how Lemma's privacy-first approach and dynamic creative solutions cater to diverse audiences through CTV and OTT channels, ensuring relevant content placement. With a focus on streamlining supply deals and maximizing relevancy without relying on user-based data, Lemma empowers publishers with unprecedented control over their inventory lifecycle. Show NotesConnect With: Angelina Marmorato: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of Growth at Zuper, Rob Freedman, delves into the emotional impact of AI on marketers. Discover how AI is transforming the marketing landscape, affecting how marketers strategize and connect with their audience on a deeper level. Join Rob as he explores the evolving role of AI in shaping emotional connections between brands and consumers in the digital age.Connect With: Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of Growth at Zuper, Rob Freedman, delves into the strategic integration of AI into your MarTech stack. Discover how SaaS companies are leveraging artificial intelligence to drive sustainable growth and enhance customer acquisition strategies. Rob explores the key areas where AI, like generative tools and data processing, can revolutionize your marketing efforts. Learn how to unlock growth opportunities and optimize your field sales and service management effortlessly with Zuper. Connect With: Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.