VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Trapani, VP Marketing at ActionIQ, discusses the changing landscape of Customer Data Platforms (CDPs) and their impact on marketing strategies. ActionIQ offers a composable CDP that enables enterprise brands to enhance customer experiences through personalized and relevant data utilization.  Show NotesConnect With:Michael Trapani: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Marketing Michael Trapani from ActionIQ delves into the evolving role of data and IT teams in martech decision-making processes. Discover the key factors driving martech buyers to involve these teams more prominently in procurement and how collaboration between marketing, data, and IT teams enhances martech solutions. Gain insights into successful strategies aligning data, IT, and marketing teams in adopting CDPs and ensuring data privacy and security requirements are met effectively. Explore the potential benefits of leveraging advanced analytics and AI capabilities within CDP platforms for marketing strategies and customer insights. Show NotesConnect With:Michael Trapani: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketing business. Discover how identifying your brand differentiators can set you apart in the market. Show NotesConnect With:Jed Clevenger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the strategies for measuring marketing success to empower career advancement. Discover how Indeed, the world's leading job site, utilizes analytics to enhance job search experiences globally. Gain insights into the importance of data-driven decisions in optimizing marketing efforts for career success. Show NotesConnect With:Jed Clevenger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heather Cook, Founder of Creative Maven, delves into building healthy corporate culture and promoting diversity and inclusion. She shares insights on marketing strategy, consulting, and training, along with emphasizing the importance of personal development skills. Show NotesConnect With:Heather Cook: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging data analytics for targeted campaigns. She also notes the place of AI in marketing, and how marketers can achieve success through consistency. Show NotesConnect With:Heather Cook: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ali Cudby, Founder and CEO at Alignmint Growth Strategies, known for the proven four-step MINT Method, discusses how to translate CX into growth. Discover how this game-changing method aligns teams, inspires customers, and unlocks uncontainable growth for enduring success. Show NotesConnect With:Ali Cudby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of Alignmint Growth Strategies, Ali Cudby, known for the proven four-step MINT Method, discusses how to reduce churn with intentional CX. By aligning teams and inspiring customers, this method unlocks uncontainable growth and sets the stage for enduring success. Ali Cudby shares insights on translating customer experience into tangible outcomes for businesses. Show NotesConnect With:Ali Cudby: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.