MarTech Podcast ™ // Marketing + Technology = Business Growth

President Katherine Melchior Ray from Globe Ally discusses strategies for leveraging data analytics to drive marketing decisions. Understanding consumer behaviors through data analysis is crucial for making informed marketing decisions and staying ahead in the competitive market landscape. Katherine shares insights on how businesses can effectively utilize data analytics to enhance their marketing strategies and drive successful outcomes. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures and build global brands, delves into the topic of influencer marketing. She explores the relevance of influencer marketing in today's business landscape, discussing its impact on brand strategies and consumer engagement. Tune in to gain insights into whether influencer marketing is just a passing trend or a valuable long-term strategy for businesses looking to expand their reach and connect with diverse audiences. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Katherine Melchior Ray from Globe Ally discusses diversifying into SMS marketing for customer engagement. Exploring the shift towards SMS marketing strategies can enhance customer engagement and provide a more personalized approach to reaching target audiences. Tune in to learn how integrating SMS marketing can benefit your brand's global outreach efforts. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Katherine Melchior Ray from Globe Ally, who helps businesses connect across cultures, strengthen diverse teams, and build global brands, discusses the balance between data privacy compliance and innovative marketing technologies. Understanding the importance of navigating data privacy regulations while leveraging cutting-edge marketing tools is crucial for businesses aiming to succeed in today's digital landscape. Katherine shares insights on how companies can maintain compliance without sacrificing innovation in their marketing strategies. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Katherine Melchior Ray from Globe Ally discusses creating value for foreign consumers, balancing global and local priorities, and the domestic benefits of a global mindset. She shares insights on fostering inclusivity, navigating international markets, and strengthening diverse teams to build global brands. Show NotesConnect With:  Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP, Demand Generation at Qualified, Sarah McConnell, delves into the strategies for doubling down on full stack AE’s or diversifying your approach. She emphasizes the importance of understanding your brand differentiators and how to leverage competitive intelligence to enhance your marketing efforts. Sarah's insights shed light on turning your website into a pipeline generation machine with Qualified's solutions.Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of people's privacy concerns with AI Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the topic of investing first in AI-driven sales or customer support. In this episode, Sarah shares her perspectives on discussing the benefits of AI-driven sales and customer support, implementing AI for personalized customer interactions, and leveraging AI to streamline lead qualification and nurturing.  Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, discusses using AI to drive pipeline growth. In this episode, Sarah outlines the three stages of AI integration: pre-AI, co-pilot, and agentic AI. They discuss the implications of replacing human SDRs with AI, emphasizing the need for onboarding and quality control. Success stories include Demandbase doubling their pipeline and Greenhouse increasing meetings by 130%. The conversation also touches on the build vs. buy decision for AI SDRs, considering cost and expertise. Show NotesConnect With: Sarah McConnell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.