MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jan 22, 2022 • 16min
AI Will Play A Bigger Role In The Linking Of Meta-Level Data -- Babak Hedayati // TapClicks
Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 1 of our conversation, we are going to discuss whether AI will play a bigger role in the linking of meta level data. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 21, 2022 • 18min
The Evolution Of B2B Customer Experience -- Michael McLaren // Merkle B2B
Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B2B customer experiences are also evolving rapidly. B2B marketers must keep up or risk being left behind in this digitally-driven, competitive space. Today, Michael explores the evolution of B2B customer experiences. Show NotesConnect With: Michael McLaren: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 20, 2022 • 17min
Rise Of The Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B
Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments. We’re also seeing an increase in their buying power, which brings with it new expectations. Today, Michael talks about the rise of the millennial B2B decision-maker. Show NotesConnect With: Michael McLaren: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 19, 2022 • 13min
Rev Gen vs Conversion Rate Optimization -- Joe Yakuel // WITHIN
Founder and CEO of WITHIN, Joe Yakuel, concludes discussions on the overlap between brand and performance marketing. Ultimately, business’ bottomline will always remain revenue. However, the way you go about generating it makes all the difference where your ROI is concerned. Today, Joe talks about the ongoing war between revenue optimization and conversion optimization. Show NotesConnect With: Joe Yakuel: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 18, 2022 • 16min
Iterative Creative Testing -- Joe Yakuel // WITHIN
WITHIN CEO and Founder, Joe Yakuel, launches further into the overlap between brand and performance marketing. Marketing budgets don’t offer much room for error. Which means any testing you engage in should be done the right way. Today, Joe highlights the significance of iterative creating testing. Show NotesConnect With: Joe Yakuel: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 17, 2022 • 15min
Unlocking Marketing Attribution -- Joe Yakuel // WITHIN
Joe Yakuel, Founder and CEO of WITHIN, talks about the overlap between brand and performance marketing. There are many moving parts when it comes to which part of your marketing works. While tools can provide limited information in relation to understanding attribution, they don't tell the entire story. Today, Joe breaks down the topic of unlocking marketing attribution. Show NotesConnect With: Joe Yakuel: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 16, 2022 • 16min
How Startup Founders Can Start Building Their Brand On A Limited Budget -- Kate Walling // Traction Hero
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency that solves high growth companies' most pressing marketing challenges. In part 2 of our conversation, we're going to discuss how startup founders can build their brands on a limited marketing budget. Show NotesConnect With: Kate Walling: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 15, 2022 • 16min
The Biggest Trends In Social Media And Marketing That Ill Impact Startups In 2020 -- Kate Walling // Traction Hero
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency that solves high growth companies' most pressing marketing challenges. In part 1 of our conversation, Kate is going to walk us through her thoughts about the biggest trends in social media marketing that will impact startups in 2020. Show NotesConnect With: Kate Walling: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 14, 2022 • 13min
Influencer Seeding: An Untapped Marketing Strategy -- David Morneau // inBeat Agency
inBeat Agency’s Co-Founder, David Morneau, wraps up discussions about using influencers to grow your business. When brands are scouting for influencers, quite a few challenges may arise. These range from large costs associated with Macro-influencers to having to go through negotiations with an agency. So, today David talks about Influencer Seeding, your untapped marketing strategy. Show NotesConnect With:David Morneau: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 13, 2022 • 16min
Content Crowdsourcing That Fuels Social Growth -- David Morneau // inBeat Agency
Co-Founder of inBeat Agency, David Morneau, continues discussions about using influencers to grow your business. In marketing, paid social teams are always on the hunt for user and influencer-generated content to power their new ads. Likewise social media teams always need new content to post. Today, David looks into content crowdsourcing that fuels social growth. Show NotesConnect With:David Morneau: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
