MarTech Podcast ™ // Marketing + Technology = Business Growth

David Morneau, inBeat Agency’s Co-Founder, talks about using influencers to grow your business. In a time where it’s quite difficult to stand out, brands are using influencer marketing to do just that. For a variety of reasons, it’s not always the biggest influencers that are sought after. Today, David discusses growing D2C brands through Micro-Influencers. Show NotesConnect With:David Morneau: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways to improve professionally and advance within our industries. For marketers, this brings up the age old debate about needing an MBA for success. Today, Dr. Americus breaks down whether modern marketers need an MBA or not. Show NotesConnect With:Dr. Americus Reed: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Google is set to deprecate third-party cookies by 2022 and privacy concerns still prevail. These changes impact not only access to data but also customer identity resolution. Today, Dr. Americus discusses identity loyalty plays for smart marketers. Show NotesConnect With:Dr. Americus Reed: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 2 of our conversation, we discuss how you can zero in on the ideal product price point. Show NotesConnect With:Laura Troyani: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 1 of our conversation, Laura is going to walk us through her views on using market research to nail product and business positioning. Show NotesConnect With:Laura Troyani: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Brinker, VP of Platform at HubSpot, wraps up discussion on his predictions for 2022. For years, a critical pain-point of the MarTech industry was the lack of integration. MarTech products in the last few years have launched with integration capabilities. With this trend expected to continue throughout 2022, Scott looks at the rise and expansion of systems in the MarTech industry. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Platform at HubSpot, Scott Brinker, looks into changing B2B buyer habits. The pandemic caused a massive shift in the way we all do business. For B2B companies, there was a move away from traditional in-person sales to video conferencing and other digital means. So today, Scott covers the B2B Commerce revolution. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Platform, Scott Brinker, from HubSpot, explores how No-Code tools are improving. While non-technical users see the merit of No-Code technology, IT teams and Marketing Ops have long been suspicious of them. If these tools were to be designed with data security and compliance features, we could see more widespread adoption of this technology by large companies in the coming future. Today, Scott addresses the advancement of No-Code technology. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription based services mean that customers and businesses are interacting far more frequently. Alignment of these interactions in terms of marketing, sales, and customer service is a must. Today, Scott discusses the rev ops movement of 2022. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

HubSpot’s VP of Platform, Scott Brinker, discusses his predictions for marketing technology in 2022. The pandemic has accelerated the digitization of departments within organizations. However, marketing technology still remains disconnected from the rest of the organization. Today, Scott talks about the need for reintegration of marketing technology. Show NotesConnect With: Scott Brinker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.