MarTech Podcast ™ // Marketing + Technology = Business Growth

Michael Solomon, Professor of Marketing at Saint Joseph’s University, concludes discussions on changes to how we communicate with our customers. The ability to communicate with customers and collect their feedback at scale is a marketer’s dream. When the same piece of technology can cost you your job, it becomes a marketer’s nightmare. Today, Michael explores the use of persuasive sales bots. Show NotesConnect With: Michael Solomon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Solomon, Professor of Marketing at Saint Joseph’s University, talks about changes to how we communicate with our customers. Like customer needs, brand perceptions are bound to change over time. How do we attract new customers while nurturing our existing customer base? Today, Michael discusses staying alert to tomorrow’s customer experience developments. Show NotesConnect With: Michael Solomon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 2 of our conversation, we're going to discuss how the event marketing industry is transitioning to the digital world. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-CEO of Upfluence, Vivien Garnès, wraps up discussions on maximizing influencer marketing campaigns. Becoming an Influencer isn’t as easy as many make it seem online. Many hours must be spent producing high-quality content that can win the attention of consumers and the brands they love. Today, Vivien breaks down the process of becoming an Influencer. Show NotesConnect With: Vivien Garnès: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Upfluence Co-CEO, Vivien Garnès, discusses tips to build an effective influencer marketing campaign. Current statistics indicate an increase in marketing budget allocations to influencer marketing. However, measuring their effectiveness still challenges marketers. Today, Vivien talks about how you can monetize your influencer marketing campaigns. Show NotesConnect With: Vivien Garnès: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vivien Garnès, Upfluence’s Co-CEO, highlights methods to maximize your influencer marketing strategies. Keeping your influencers motivated means that they can produce the best content for your brand. This motivation doesn’t necessarily have to be monetary and can take many forms. Today, Vivien talks about tips for getting the best work from influencers. Show NotesConnect With: Vivien Garnès: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Upfluence’s Co-CEO, Vivien Garnès, offers his tips for maximizing your influencer marketing strategies. All influencers were not created equally. You must invest the time to understand what your audience wants and the influencers who are able to provide that content to them. Today, Vivien talks about matching influencers with your audience. Show NotesConnect With: Vivien Garnès: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vivien Garnès, Co-CEO of Upfluence, discusses ways to maximize your influencer marketing strategies. In an age where more people are shopping online, brands must consider the benefits of influencer marketing. As online competition mounts, where you decide to spend your marketing dollars is becoming more integral to success. Today, Vivien talks about whether you should be building an influencer marketing campaign. Show NotesConnect With: Vivien Garnès: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 2 of our conversation, we're going to talk about some of the consolidation in the marketing industry and whether that will continue or not. Show NotesConnect With: Babak Hedayati: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.