Gentle Power
Gerta and Alex at YourNegotiations.com
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more.
Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
Top mentioned books
Here are the most frequently recommended books on the Gentle Power podcast:
#1 Mentioned in 1 episodes
Slight Edge
Summary Station Staff
#2 Mentioned in 1 episodes
Burn Rate
Andy Dunn
#3 Mentioned in 1 episodes
Waking Up
A Guide to Spirituality Without Religion
Sam Harris
#4 Mentioned in 1 episodes
Wanting
The Power of Mimetic Desire in Everyday Life
Luke Burgis
