My Daily Business Podcast

Fiona Killackey, My Daily Business
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Oct 16, 2024 • 54min

Creating an innovative product on a global scale with Aaron Trotman of NON

In this episode, Fiona chats with Aaron, founder of NON and a successful entrepreneur in the hospitality industry, to uncover his valuable insights on building strong partnerships and maintaining balance while growing a business. Aaron shares practical strategies for launching new products, scaling successfully, and staying true to your brand's identity. Don't miss this inspiring conversation!You'll Learn How To:The lack of hospitality or family business backgroundOvercoming challenges scaling the businessThe impact of data-driven insights on marketingThe unique process behind creating NON’s flavoursConsistency in branding and designThe creation and success of NON’s award-winning bottle stopperThe importance of naivety and curiosity in businessTips for launching products and partnershipsManaging multiple markets and global expansionBalancing personal life and business responsibilitiesHiring good people and strategic advisorsNavigating cultural differences in different marketsThe significance of brand advocacy and street credMaintaining product consistency while scalingStaying innovative and future plans for the businessGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  
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Oct 14, 2024 • 13min

Can I see myself in your marketing?

In this episode, we explore how to make your marketing more relatable by showing authenticity and building genuine connections with your audience. Learn how to reflect your audience's frustrations to strengthen engagement. Tune in!You'll Learn How To:Authentic marketingUnderstanding audience frustrationsExamples of marketingEvaluating your recent marketing efforts for relatability.Resources for marketing assistance and coaching. Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  
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Oct 9, 2024 • 30min

5 things I've stopped spending money on in my business

In this episode, Fiona dives into the importance of assessing the value of what you invest in. She also discusses why it’s crucial to question the true impact of these expenses on your bottom line. Tune in!You'll Learn How To:Importance of actively engaging in membershipsHow to manage business expensesOverspending on tech tools and gadgetsAssessing large membership groups and their impactThe cost of online tech tools vs. their actual benefitEvaluating new software tools and their promisesImportance of testing tools before committing to long-term plansTransparency in affiliate marketing and tool recommendationsManaging stationery addiction in business spendingMonthly audits of app subscriptions and cutting unnecessary costsThe value of reinvesting saved money for business growthGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  
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Oct 7, 2024 • 13min

The quick tactic for getting unstuck

In this episode, Fiona explores the power of coming up with three options when you're stuck in business or life decisions. This simple tactic helps you unlock creativity and break free from all-or-nothing thinking. Tune in!You'll Learn How To:The importance of pitch decks for business The power of coming up with three ideas for creative solutionsExamples of using three options in marketingAlleviating stress by not focusing on one perfect solutionApplying the "power of three" to business campaignsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  
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Oct 2, 2024 • 1h 2min

Thriving in Interior Design with Jenny Matek of Studio Jenka

In this episode, Fiona chats with Jenny Matek from Studio Jenka. She shares her inspiring journey from growing up around construction to founding a successful interior design and renovation business. She reflects on balancing her creative passion with working in a male-dominated industry. Tune in!You'll Learn How To:Transition from retail management to interior design and renovationsChallenges faced as a woman in constructionOvercoming imposter syndromeThe impact of renovationFocusing energy on clients' needs over competitionPersonal experiences with home renovationsThe importance of budgeting in renovationsRole of interior designers in maximising renovation valueCollaboration between designers and buildersManaging project expectations and avoiding cost surprisesUtilising video communication for client updatesMarketing strategies for interior design businessesThe significance of professional photography in brandingBalancing family life with business operationsStruggles of managing a business as a coupleImportance of business coaching for goal settingPower of access to education and informationAdvice for young entrepreneurs: confidence and taking risksChallenges in hiring staff and delegating tasksPride in winning a national award and industry recognitionValue of client relationships and networking strategiesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  
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Sep 30, 2024 • 11min

What comes after the "win"?

In this episode, Fiona  focuses on an essential question for life and business: "What happens after the win?" She emphasizes the importance of considering the aftermath of any major achievement or launch. Tune in!You'll Learn How To:The importance of thinking about "what happens after the win."How to plan beyond the launch of a book, website, or other big projects.Fiona’s experience writing her two booksExamples of focusing on life eventsStrategic planning for conferences and trade shows.The need to maintain momentum after significant milestones.Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  
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Sep 25, 2024 • 36min

How do you help people sell for you

In this episode, Fiona dives into how to effectively strategise and simplify content creation. Learn how to use content templates to streamline your process and ensure your content aligns with your business goals. Tune in!You'll Learn How To:How to help others sell your products or servicesStrategies to build relationships with stockists and retailersThe role of influencers and micro-influencers in marketingCreating impactful marketing strategies that amplify word-of-mouthLeveraging customer feedback and testimonialsThe value of publishing a book for your businessCollaborating with schools and reaching parents through influencersBuyer cycle stagesSocial proof and how it helps others sell your productBuilding long-term marketing strategies with documented processesCreating connections and influence within local communitiesPractical business growth strategies for small business ownersGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  
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Sep 23, 2024 • 12min

4 Content templates for more strategic marketing

In this episode, Fiona dives into how to effectively strategise and simplify content creation. Learn how to use content templates to streamline your process and ensure your content aligns with your business goals. Tune in!You'll Learn How To:Importance of strategic content aligned with business goalsCreating content pillars and themesUsing content templates for easy executionGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  
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Sep 18, 2024 • 54min

Designing for Happiness and Connection with Carlie Fraser of Hygge Design

In this episode, Fiona chats with Carlie Fraser, co-founder of Hygge Design, about her journey from various careers to creating an interior design business that focuses on homes reflecting personal stories and fostering happiness. Carlie discusses the importance of connection, sustainability, and timeless design in creating spaces that truly enhance well-being. Tune in!You'll Learn How To:Philosophy of Hygge and its influence on design.Importance of designing homes that reflect personal stories.Balancing trends with timeless, sustainable design.Collaborating with clients and pushing creative boundaries.Marketing strategies for small interior design businesses.Challenges of balancing business with creativity in the interior design industry.Hosting home events to showcase design workImportance of local area marketing strategiesThe power of in-person connections in businessFavourite tools and coursesAdvice for aspiring business ownersIntegrating Hygge principles into the designGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  
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Sep 16, 2024 • 11min

How are you protecting your most important tool?

In this episode, Fiona discusses the importance of caring for the most valuable tool in your business. She shares personal experiences and offers insights into how business owners can maintain their health and creativity. Tune in!You'll Learn How To:Importance of taking care of your main business toolsThe role of health in different professionsPractical tips for protecting physical and mental well-being in businessReflections on Balancing Technology andSelf-care in businessGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

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